Q & A with Barb Doyon of Extreme Screenwriting

BarbDoyon

Barb Doyon is the owner/founder of Extreme Screenwriting, a Los Angeles-based screenplay and TV pilot coverage service. She is well known among Hollywood producers as a skilled ghostwriter who is also a produced screenwriter, producer and award-winning documentary writer.

She’s a yearly keynote speaker at the Script-to-Screen Summit and has authored books on screenwriting including, Extreme Screenwriting: Screenplay Writing SimplifiedExtreme Screenwriting: Television Writing SimplifiedTurn Your Idea into a Hit Reality-TV Show, 10 Ways to Get a Hollywood Agent to Call You! and Magnetic Screenplay Marketing. Before opening Extreme Screenwriting, she worked at Walt Disney Studios writing press releases for the studio and Disney Sports.

What’s the last thing you read or watched that you thought was incredibly well-written?

Extreme Screenwriting’s client Larry Postel’s upcoming Netflix movie The Main Event was a solid, inspirational read. Larry captured the Follow Your Dreams theme and wove it into a compelling conflict that incited a hero to break through his flaws and become a champion. It’s the story of a little boy who takes on WWE Superstars and I love how the trailer states the theme.

How’d you get your start in the industry?

I worked at Walt Disney Studios in the press room where I wrote daily press releases for then-CEO Michael Eisner and the studio’s production companies. One day a producer asked if I had time to do coverages and he showed me how to spot the diamonds among the coal heap. This eventually branched into my company Extreme Screenwriting.

What do you consider the components of a good script?

Whether they realize it or not, audiences want to viscerally live through a hero and experience the types of change they can’t, won’t, or are too afraid to implement in their own lives. Regardless of genre, the writer should make sure that the external and internal conflicts are interlocked, resulting in an external conflict that forces change in a hero. Most writers are excellent at coming up with unique concepts, but fall short when it comes to the hero’s flaw and arc. A good script combines external and internal conflicts to solidify a hero’s arc.

What are some key rules/guidelines every writer should know?

-Interlock internal and external conflicts, as noted above.

-A producer should be able to remove all dialogue from a screenplay and still know what the movie is about. It’s called a ‘motion picture’ for a reason.

-Don’t take format for granted. Learn how to use it to create pacing, emotion and to help guarantee fewer scenes are rewritten or deleted during the development phase.

-Stop asking gurus to explain subtext and start listening. Learn to hear subtext in everyday dialogue. This is fastest, easiest way to learn how to write it and how to become a pro at lingo.

-Don’t toss in something because you think it’s interesting. If Mona’s red skirt doesn’t mean something to the story as a whole, then leave it out.

-Learn the genre rules! Producers buy screenplays based on genre.

-Start thinking of description as action and create moving picture. Don’t tell us the room’s filthy. Show John walk in, toss cigarettes into an overflowing ashtray and kick his feet up on a pile of yellow newspapers.

-Be able to state the screenplay’s theme in one line. Producers ask, ‘What is the theme?’ to weed out amateurs from pros. Amateurs can’t answer this question.

-Your hero should get the best lines, the last line, the big scene moments, a grand entrance, and the worst-case scenario should happen to them and they alone should resolve the main, external conflict.

What was the inspiration/motivation for your book Magnetic Screenplay Marketing?

It’s heartbreaking to see extraordinarily talented, aspiring screenwriters struggle for years to get a producer to read their material. Extreme Screenwriting does help writers promote their material in our monthly newsletter, but writers need to spend as much time marketing as they do writing. Most do not! Instead, they send out a few queries here and there, maybe attend a pitch festival every couple of years and that’s it.

The market is rapidly changing, and if aspiring screenwriters don’t change with it, they’ll be left behind with little hope of getting their material into the right hands. The change in the industry requires a new way of thinking and it does have a learning curve, so that’s why I decided to make a book detailing how to get ahead of the curve and beat the competition with this a marketing strategy.

This book is very different from other screenwriting books in that it focuses more on what a writer can do AFTER they’ve gained some experience and have market-ready scripts. Is what you describe a newer development for screenwriters, and what results have you seen from it?

The marketing technique I outlined in the book, related to getting a producer to call you, isn’t new to the industry. It’s been around for a long time, but until recently, this strategy hasn’t applied to screenwriters. However, there’s been a shift in the industry. Like any other product (yes, a screenplay is a product), the buyer (producer) wants social proof of its viability and is even hiring staff to find material with this ‘proof’ attached.

The Magnetic Screenplay Marketing book teaches the writer how to develop this marketing strategy and put it to use. Prior to publishing the book, I worked with 13 writers to beta test the strategy resulting in agent representation, three options, a television pilot deal and 362 combined read requests, averaging 27 per beta tester. A few did fail at the process, but they didn’t complete the steps, skipped steps, or simply quit before even giving it a try. Therefore, results will vary, but the bottom line is the fact that the industry is changing. I highly recommend aspiring writers get aboard this fast-moving train before they’re left behind.

One portion of the book is about writers obtaining “bread and butter assignments”. What does that mean, and why are they a potential avenue for writers?

This pertains to one of the strategies outlined in a section of the book on how to get an agent to call you. The first agent 99% of writers sign with will be from a boutique agency. These are the smaller agencies in town and while they do make sales, most of their commissions are generated from writing assignments, rewrites, and ghostwriting. It’s so prevalent that it’s literally become their ‘bread and butter’, in other words it’s the main moneymaker.

However, a lot of writers refuse to do this type of work. They’d rather wait around to sell their own screenplays. This sounds reasonable, but if it’s been a year (or 2) and a writer’s work hasn’t sold and the writer won’t do this lucrative work, they become dead weight for the agent. This creates an ‘opening’ for the aspiring writer who notes in queries that they’re open to all kinds of writing assignments! During the beta test, one of our writers gained representation using this strategy. A writer who isn’t open to doing assignments is leaving a lot of cash on the table and missing out on a golden opportunity to gain representation.

You mention sending in writing samples (when and only when requested). One of the options you suggest is to send the last 10 pages of a script. Why the last 10 as opposed to the first 10, and what results have you (or other writers who’ve done this) seen from this?

This is a strategy I decided to add to the book after several years of hearing of its success. Most agents, producers and story analysts agree that most writers know how to nail Act I, but then the material starts to fall apart. The result is an accumulation of story points that miss the mark.

Therefore, if a writer can still intrigue them with a strong ending that reveals voice, theme, solidifies a plot, and nails down pacing while intriguing them to want to know more, then the screenplay’s worth reading. This isn’t the preference for all agents and producers, but even those who start off requesting the entire screenplay often flip to the end first.

You also have a section of the book regarding writers creating teaser trailers for their scripts. What’s a teaser trailer for a script, and what’s the advantage in doing it?

This is part of the new marketing strategy that involves creating an audience for a screenplay via social media, primarily YouTube. This doesn’t involve a Hollywood-style trailer, but rather a simple teaser video that can literally be done for $0 cost (the book shows how) and all the writer has to do is write a 1-page script.

Think about it. For years, producers have purchased books and reality-TV concepts that got their start on social media, based solely on the fact they came with a built-in audience. When a writer sits down to pitch a script, I guarantee the producer is wondering if the story can draw an audience, but imagine the potential for a sale if the writer walks in the door with an audience already attached to the screenplay. It’s a huge advantage and can make the project a hot commodity!

How can people find out more about you and the services you provide?

Extreme Screenwriting invites writers to visit us at www.ExtremeScreenwriting.com. We offer coverage, a free monthly newsletter, and see the Bookshelf tab for the Magnetic Screenplay Marketing book (available for instant eBook download).

Readers of this blog are more than familiar with my love/appreciation of pie. What’s your favorite kind?

Homemade blueberry.

blueberry pie

What’s in your peritia scripturae*?

mailroom
This is just the resume pile. You should see the submitted spec script room.

An acquaintance recently told me about a small production company seeking material, and they (the acquaintance) thought one of my scripts might be a good match for it.

“Great!” I responded. “What do they need?”

“Your synopsis (with a logline), along with your writing resume. If they like what they see, they’ll ask for the script.”

Hold on one second. I had the synopsis, but a writing resume? Never heard of that before, let alone including it with the script material. Did such a thing even exist? What would it even look like? Was this some new trend of which I was unaware?

Apparently they do exist, but based on my experience and research, it sounds like being asked to provide one happens very, very rarely.

You’re probably thinking “Couldn’t they just look you up on IMDB Pro?” They could, but that doesn’t contain all my relevant details and information.

But this place wanted a resume, so I had to put one together. What to put on it?

I looked up what I could for “writer’s resume”, but got a lot of non-screenwriting-related information and examples. This resulted in a lot of tinkering around and adapting the best I could.

It all boils down to listing all of your screenwriting and screenwriting-related experience, along with any applicable accomplishments. Many writers with a personal website or blog have a page featuring some kind of version of it.

I wasn’t a produced writer, except for a writing credit on somebody else’s film school short, so I could mention that. Plus some material I’d written and filmed years ago as part of a freelance assignment which at last check was still available on YouTube.

Some of my scripts have won awards in reputable competitions. I listed the titles and their assorted results.

I included being a reader for a few screenwriting contests. (True!)

Oh yeah. THIS BLOG. Been going strong for years, plus a few accolades along the way. This triggered the realization that I could use some other screenwriting-related materials I’d written.

Turns out I had a somewhat decent amount of material to work with.

A little editing and revising, and off it went, along with the one-pager.

Unfortunately, the prodco passed. Not because of my lack of experience, but the script “just wasn’t what they were looking for.” No big surprise and no big deal.

But now I have a writer’s resume, which I keep updated. Chances are nobody’ll ever ask for it again, but I’m glad I put it together and have it ready to go. Just in case. Stranger things have happened.

There’s no doubt that some follow-up thoughts and comments to this will be of a “this is the most ridiculous thing I’ve ever heard” nature. And in some ways, I totally agree. But I chalk it up to just adding another tool to your arsenal of self-marketing materials. It took all of 15-20 minutes to put it together, so no harm done.

Normally, this would be the end of the post, but part of the reason I wrote about this is there are always writers on assorted online forums seeking feedback from other writers, and they get a lot of volunteers eager to offer up their two cents.

While it’s great that somebody’s so willing to help you out, what if their level of experience isn’t similar to yours? What if you’ve written ten scripts, and they’ve written two? Or still working on their first one? How much value would you give their notes?

It’s not a bad thing to ask somebody about their writing experience. It’s also not the best idea to ask a bunch of strangers to give you notes. You’re much better off building and developing strong professional relationships. Most seasoned writers don’t seem to have a problem discussing their experience.

So the next time somebody you’re not too familiar with says they’d be more than happy to give you notes on your script, don’t feel bad asking them how much experience they’ve had.

Or you could even ask to see their writing resume.

*Latin for “writing experience”.

O, the joy of a southernly jaunt

gable colbert
Fortunately, I didn’t have to resort to this

The suitcase is put away. The dirty clothes laundered. The thank-you notes sent.

All the result following your humble blogger’s recent trip to the land of potential future employment, aka Los Angeles, which continues to yield results and, hopefully, keep on doing so.

“Los Angeles? How in the world did that come that about?” you may ask, and probably just did.

I was invited. At the behest of a new media company (as in “new media” i.e. online content, not “a media company that is new”) called AfterBuzz TV that produces a myriad of programs about an even wider variety of topics – all entertainment-based.

This one in particular is called The Unproduced Table Read. As the title implies, after finding a heretofore unproduced script they deem appropriate, they assemble members of their core group of actors and do a table read of the script – first as livestream video, then viewable on Youtube. Following the read, there’s a brief q&a with the writer. Sometimes the writer’s there in person, or if they can’t make it in, done via Skype.

Seeing as how the City of Angels is an hour-long plane ride away, I opted to attend.

They’d found my fantasy-swashbuckler in the archives of the Black List website and thought it fit the bill. The producer contacted me earlier this year, and after some informative back-and-forth emails, it was all set.

Seizing the opportunity of being in town, I also went about setting up meetings of both personal and professional natures. Although the scheduling didn’t work out with a couple of potential representatives, I was able to have some very productive conversations with some exceptionally talented professional contacts.

Networking, people. Establish and maintain those contacts! SO worth it.

But getting back to the table read. It was great. And fun. The actors did a fantastic job, and as a bonus – they really, really liked the script on several levels. I’m quite thrilled with how it turned out.

Was it worth doing? I’d say so, and not just because it got an enthusiastic reception from the people involved. It’s probably a little early to see if it’ll contribute to the career-building aspect, but it definitely makes for a strong marketing tool.

If you ever get the chance for a table read to be done for one of your scripts, take it. You can even put it together yourself. It’s a great way to evaluate the material, plus the actors might provide some unexpected insight. All you need is a workable space and the ability and willingness to feed your performers.

While talking afterwards with the show’s producer and some of the actors, somebody asked what other scripts I had. I mentioned the western. “We haven’t done one of those,” was the reply. Thus raises the possibility of a return trip. Time will tell.

What’s stopping you?

handyman
The ultimate DIY project (film division)

I had the recent pleasure of connecting with a screenwriter who’s working on a feature script, but is also investigating the logistics of developing a short out of it, which includes them having begun connecting with other writers and filmmakers in their area.

I thought that was a great idea, and tossed out the suggestion that maybe they try to make it themselves, as in “just you”. Especially now that most smartphones can double as camera equipment, and film editing software is easily accessible (if not already installed on your computer).

They’d considered this, adding “But I’m just not tech-savvy”.

But you can learn.

If you’re reading this, you’re more than likely interested in screenwriting and/or filmmaking. When you first started out, it’s probably a dead-on certainty that your early works were awful, right?  Looking at some of my first scripts makes me cringe from how bad they are.

But we kept at it, learning and improving along the way. How does your most recent effort compare to that first one? Worlds apart, I’d imagine. You try something, you make mistakes, you learn from those mistakes, and try again.

There’s no reason you couldn’t apply the same logic to making your own short. Sure, there’s a lot more to it than simply pointing your phone and hitting ‘record’, but you gotta start somewhere.

Give it a go and write yourself a short script. Nothing fancy (but do try to make it a good sample of the genre). Anywhere from one to five minutes, spread out over one, possibly two scenes. Two characters, three at best. Try to keep it limited to one location.

Now look at it from the filmmaker’s perspective. Could you feasibly make this yourself? Like how a first draft of a script reads, the end result will not be pretty. At first, you’ll be thrilled at having done it. Then reality sets in and the flaws become that much more obvious.

But you will have done it. A short film, written and produced by YOU.

What you do with it now is up to you. Hopefully, you’ll embrace the learning experience and know what not to do the next time around.

My friend mentioned that once the short got made, which it sounds like they are very intent on making happen one way or another, plans are already being discussed about next steps, which included posting it on YouTube and/or submitting it to some film festivals.

Even though our conversation was solely via email, there was a certain tone to their words that indicated they were quite psyched about jumping into this new venture. I wished them the best of luck and asked to be kept updated as to their progress.

I think they’re off to a pretty good start.

Gun the engine, pop the clutch and let ‘er go!

Ah, the car chase. A film staple. And a fantastic opportunity for the writer to really let their imagination run wild.

Mine started with the short description in the outline “Chase! (2-3 scenes)”.

I knew how it was going to start, and how it was going to end. It was all that stuff in the middle I had to figure out.

Despite the story’s fantasy-like setting, I’ve made a point of trying to keep things as realistic as possible where applicable. This falls into that category.  No crazy cg effects or unbelievable stunts; just simple, basic and peppered with mad driving skills.

“But there’s only so much you can do with a chase scene,” you may think. And in some ways you’d be right, except there are countless ways to make things happen.

Break it down to the simplest elements – somebody’s trying to get away, somebody’s trying to stop them, and there are going to be obstacles in each one’s way.

The challenge is to think up ways for both to go about achieving their goal, as well as what can stop or prevent that from happening.

It’s not just about having a chase just for the hell of it or something that looks cool, but what makes the most sense and what fits in, plot-wise. Is there a way to make it feel it really belongs there and is connected to other parts of the story? If it means adding a little something to a previous scene, so be it.

Need a little inspiration? Go to YouTube and type in ‘car chase in movies’, or check out William Martell’s blog, which always includes a classic chase in the Thursday posts.

Most of all – please, please, please avoid tired cliches like the plate glass window, the fruit cart, the baby carriage and the large construction vehicle.