Q & A with Craig Kellem & Judy Hammett of Hollywoodscript.com

Hollywoodscript.com LLC was founded over a decade ago by former Universal and Fox development executive Craig Kellem, who was soon joined by business partner, Judy Hammett (M.A. English/Creative Writing). This family-based, boutique script consultation service is internationally known, serving writers from every corner of the world.

I had the pleasure of talking with Judy about their new book Get It On The Page: Top Script Consultants Show You How.

What’s the last thing you read or watched that you thought was incredibly well written?

Without a doubt, HBO’s most recent season (#3) of TRUE DETECTIVE. It is truly impressive every week. The writer has an incredible command of dialogue and the structure employed is beautiful. The writer has interwoven various timelines in a very clever and elegant way, wherein the plotline is consistently advanced, yet at the same time, the existential themes being explored are made exceptionally dramatic and emotionally charged as a result.

How’d you get your start in the industry?

We are father and daughter and come from a family that made their living in TV and music, so we both got our first breaks through family/friends. Craig started out as an assistant at a talent agency and worked hard up the ranks to become a talent agent himself. He eventually became a development executive at Fox and Universal, and in time a TV Producer as well. I started as a researcher on a TV series, then did freelance work providing studio coverage on scripts & books while in graduate school for English/Creative Writing. Eventually, Craig founded our company, Hollywoodscript.com LLC and I joined him soon thereafter. We’ve worked together for more than fifteen years.

Were you always a writer, or was it something you eventually discovered you had a knack for?

We’ve always tended to “think” like writers, and have loved writing just for the sheer pleasure it provides! But neither of us chose to “become” professional writers, or pursue careers as such. We both love working with writers, supporting their craft and analyzing content. This has been our true vocation. We wrote our book together from the standpoint of wanting to reach out to writers everywhere and share what we have learned after almost two decades of consulting with writers the world over. I provide writing services/ghostwriting on occasion, but consulting is my main work.

What inspired you to write your book Get It On The Page: Top Script Consultants Show You How?

Over the years we had clients comment that we should write a book, stating that our general feedback and approach was constructive, inspired and very helpful. So a few years ago, we decided it was time to give the book idea a green light and started putting the chapters together – with the sole purpose of sharing observations and approaches to writing, which have proven the most helpful to writers we’ve worked with to date.

With so many screenwriting books out there, what is it about yours that makes it especially unique?

We hope to offer something which is more intuitive, less “left brain” – a book that invites the writer to stay close to their own experiences, their own strong feelings and their own instincts so that the storyteller inside of them can more easily come to the fore.

Follow-up: having read a lot of screenwriting books, I found this one to be very different in that it’s not so much about “how to”, but more of a “here’s something to consider as you work on your story/script”. Was that your initial intent, or did it gradually develop that way?

Many thanks for your feedback! Yes, that is a wonderful way to describe it. We didn’t set out to compete with the screenwriting greats who’ve written comprehensive “how-tos” beautifully and exhaustively. Instead, we wanted to contribute to the conversation from the hands-on perspective of our day-to-day work with a very diverse range of writers – some of whom have studied the gamut of how-to books, yet continue to struggle with actually realizing their own visions on the page. We wanted to offer a book that helps writers get closer to  “hearing” their “own voice” so to speak – to accessing the vivid, original stories and characters that live inside of them.

One of the chapters that really resonated with me was the one about the practice you call “sandboxing”. Could you explain what you mean by that, and how it could benefit a writer?

Inspiration, ideas and the desire to write often come out of writers having creative shards and glimmers that have emerged from their minds. They get an idea for a scene late at night and jot it down on scrap paper. They encounter some person they think would make a great character type and make a note of it on a napkin. They hear an anecdote that suggests a story and scribble it on an envelope. All these pieces of creative inspiration are wonderful fuel for writing a screenplay, but a few glimmers and shards aren’t enough to justify starting at page one of a one-hundred-plus-page three-act film. Yet zealous writers will often do just that. They plow forward on the faint fumes of too few ideas and assure themselves the rest will come as they write. This approach rarely makes the cut, for the writer hasn’t given enough time and thought to what it is they are actually writing.

Rather than starting a screenplay prematurely, we therefore recommend “sandboxing,” which is a simple method wherein the writer slows down in order to create a much bigger arsenal of ideas from which to choose. Each day they jot down additional possibilities for scenes, character angles, key plot lines etc. – adding to their original seeds of inspiration. It thoroughly preps the writer to eventually sit down to page one of their new script armed with a truckload of ideas from which to write.

What do you consider the components of a good solid script?

A clear, strong story is key. Characters who are relatable and believable. A hero with whom the audience can empathize and who breaks into a serious sweat as much as possible. Dialogue that rings true. Lots of suspense, urgency, and conflict that keep the audience riveted and the pacing clipped.

What are some key rules/guidelines every writer should know?

-Writing IS rewriting, even when you’re a pro, so best to embrace this notion and learn to enjoy the process of writing, revising and polishing your script before declaring it “done”.

-Getting a script sold, or made, doesn’t happen on any predictable timeline. Just keep writing and derive your pleasure from the creative process, rather than focusing on it as a means to an end.

-If you are cloudy about any part of your script, stop and take the time to fully explore that cloudiness, addressing it head-on. Don’t try to finesse it, or gloss over it, or avoid it in order to deal with the parts of the script that are clearer to you. Otherwise, your audience may get stuck in those foggy sequences and then start detaching from your content as a whole.

-Never lose sight of the fact that a film is a visual art form. As you write, always ask yourself if there’s a way to dramatize the story development through images, cinematic sequences and visual cues first and foremost.

What are some of the most common screenwriting mistakes you see?

-Writers who tend to overwrite and hence interfere with needed momentum. Setting a strong, galloping pace is essential.

-Scripts that are confusing because the writer hasn’t maintained consistent continuity in the plot line or in terms of the character trajectories.  

-Scenes that don’t build the story or move narratives in the film forward.

How can people find out more about you and the services you provide?

We can be found at hollywoodscript.com and are on Twitter, Facebook, and Linked In – Craig and Judy. And of course, check out our book Get It On The Page: Top Script Consultants Show You How.

Readers of this blog are more than familiar with my love/appreciation of pie. What’s your favorite kind?

HA! I’ll take pie over cake any day – especially coconut, chocolate, vanilla or banana cream. Craig likes ice cream too much to think about any other type of dessert.

banana cream piesoda jerk

Q & A with Christine Conradt

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With more than 70 produced credits, screenwriter/producer/director/author Christine Conradt received her Bachelor’s degree in Screenwriting from the esteemed University of Southern California’s School of Cinematic Arts and then worked briefly in development and as a reader before launching herself as a successful writer. Christine naturally gravitated to crime dramas and thrillers, and eventually went back to grad school to receive a master’s degree in Criminal Justice from Boston University.

Christine’s films have aired on Lifetime, LMN, Fox, Showtime, UPtv, Hallmark, and USA.  She is the writer behind some of Lifetime’s most successful franchises including the “at 17” series, which she turned into a three-book series, published by HarperCollins. She has directed four TV movies and is attached to direct two more this year.

Christine also acts as a script consultant. More information about her services, books, and bio can be found at ChristineConradt.com. She frequently posts tips for writers on her Facebook page.  She lives in Los Angeles with her husband and two rescued cats, and in her spare time, loves to travel.

What’s the last thing you read or watched that you thought was incredibly well-written?

Does a documentary count? Probably not, but I’ll mention it anyway because I found it to be very thought-provoking — Three Identical Strangers. It’s about triplets who were separated at birth and later found each other. I haven’t seen a lot of movies this past year because I’ve been so busy but I did think Bird Box was well done for an adaptation. Sometimes adaptations feel stilted, especially those that take place over a long period of time, but Bird Box didn’t feel that way to me. I found myself getting lost in the story which means it was well-written. One of my favorite movies was Vince Gallo’s first film– Buffalo ’66. The story is simple and the characters are really well-drawn. I can watch that movie over and over.

Were you always a writer, or was it something you eventually discovered you had a knack for?

I can honestly say it was what I was born to do. I love writing and telling stories. As soon as I could hold a pen, I was writing short stories. I won my first writing award– the Young Author’s Award– when I was in the third grade. I grew up in the Midwest in the late 80s/early 90s and at that time, there was no film industry there at all. No film schools, nothing. I didn’t know screenwriting existed as a career until I received a brochure from the University of Southern California my junior year of high school and it listed it as a major. If I’ve ever had an epiphany, it was in that moment. I knew that’s what I wanted to do. So I abandoned my plans to go to law school and applied to USC.

How’d you get your start in the industry?

After graduating with a BFA in Screenwriting from USC, I worked briefly in development but didn’t like it. I was constantly reading and giving notes on other people’s scripts and had to constantly sit with a jealousy that they were doing what I wanted to be doing. I did a rewrite on a USA movie, got fired off that, and didn’t get any more writing work for about four years. During that time, I was working at a YMCA as a lifeguard and fitness instructor and they promoted me to Director. Soon after, they promoted me to Senior Director. I was managing million dollars in budgets and supervising about 45 employees. The hours were long and I stopped writing for the most part.

One day, my Executive Director brought me into her office and told me they wanted to promote me to Executive Director of a branch in the neighboring city. The money they were offering was enticing but because of all the training I’d be sent to, they wanted me to give them a five-year commitment. I went home that night and realized I wasn’t living the life I was supposed to be living – I was supposed to be a writer. So the next day, I went back and told her that I couldn’t accept the job and I was giving my 30-day notice. I took out a loan to live on for six months and decided to spend every day of that period writing. If I couldn’t make it happen in six months, I’d go back and get another job at the YMCA, but at least I had given it a shot. Fortunately, during that time, I wrote two screenplays. Neither sold but both got me rewrite work, which turned into more rewrite work, and so on and so on.

At the end of the six months, I was on my way, but I wasn’t there yet. So I took a job as an editor for an international publishing company while I continued to intermittently do these rewrites. It was hard to go to script meetings because I had this day job. One day the producer asked me what it would take for me to give up my day job. He was annoyed that I could never come to meetings until 5pm. I told him I needed to make the same amount that the publishing company was paying me and he agreed to give me enough work to cover my lost income. That was the day I started to ‘make a living’ as writer. 

A large percentage of your credits are for TV movies. How much of a difference is there writing for TV (and TV movies) compared to features?

There’s a big difference between TV movies and feature films. First, the content can’t be as edgy as in a feature and it’s much more formulaic. Every network has a brand and when you write for that network, whatever you deliver has to fit within that scope, so in that way, it’s more difficult. You have to be creative and original despite all the limitations. The structure is also different. In TV movies, we use an eight or nine act structure (which basically fits into the traditional three act structure) but has three times as many cliffhangers. You have to end on a tension point before a commercial break to keep the audience from flipping the channel. In a theatrical feature, you have a captive audience so the story can unravel more slowly. Theatrical features also tend to be more high concept than TV movies. A lot of people think that a TV movie is just a movie that airs on television. There’s a lot more to it than that.

What do you consider the components of a good script?

Probably the same things that most people do. For me, characters are what define a story. Not plot. The best scripts are emotional, not cerebral. They make us think but more importantly, make us feel. The way to accomplish that is with well-defined characters who have plot goals and thematic goals and who choose to struggle for what they want rather than let life simply happen to them. Those are the characters, and consequently, the stories that stay with you long after you leave the theater or turn off the TV

What are some of the most common screenwriting mistakes you see?

Passive characters. The most annoying thing to hear when I ask a writer what her character wants is “He just wants to keep his life the way it is.” That’s not a goal. A character adverse to change isn’t fascinating. I also see a lot of redundancy in scripts. In a screenplay, real estate is precious. You have to write clearly, economically, and infuse that writing with style without being verbose. Over-explaining in both dialogue and action pulls the reader out of the story.

In addition to your TV work, you’ve also branched out into print with your “at 17” book series. How’d that come about, and how does it compare to writing for a visual medium?

The “at 17” series is a successful franchise on Lifetime Network. It was the brainchild of one of the producers I work with and I’ve been the primary writer behind those movies for about a decade now. In 2014, I pitched him the idea that we should turn those movies into a YA book series and he championed the idea. Neither of us knew much about the publishing industry so he handed it off to me to figure out. I took the script from ‘Missing at 17’ which had already aired and wrote it as a manuscript. I went to the Greater Los Angeles Writers Conference and pitched it to an agent there. He read the manuscript and loved it. He ended up partnering with another agent in NYC and they secured a three-book deal with HarperCollins. Harper wanted each book to come out one month apart in the summer and for the last book to align with the premiere of the Lifetime movie with the same title. So in May, June, and July of 2018, ‘Missing at 17,’ ‘Pregnant at 17,’ and ‘Murdered at 17’ were released.

For me, writing prose is much harder than writing a screenplay. Even though I started out writing prose, I hadn’t done it in years. When you’re writing a screenplay, you have to ‘show’ instead of ‘tell.’ That means you can’t write what the characters are thinking or feeling or pondering. In a novel, that’s mostly what you do. So I had to retrain myself to move in and out of the characters’ thoughts instead of just giving them actions and I had to switch from the omniscient perspective of a screenplay to first person. The books follow multiple characters in first person so that was fun to write. Picking up where one character leaves off and continuing the story with a different character. But it was definitely a challenge.

Follow-up – when can we expect to see the publication of Zombie at 17?

Ha! The movie Zombie at 17 premiered on Halloween weekend in 2018 and was a fun take on the “at 17” series. It’s about a girl who, after getting bit by a cat, contracts the zombie virus. As she teams up with an alienated guy in her high school who has an obsession with zombies to figure out how to stop the progression of the disease, she witnesses a semi-confession to a murder by one of her boyfriend’s friends. When her boyfriend refuses to rat out his friend, she involves herself in the investigation while trying to hide her zombie symptoms from the rest of the world. I don’t know if it will ever become a book because it’s a bit off-genre, but I think it would make a great one.

What are some key rules/guidelines every writer should know?

1. Give your characters goals

2. Create obstacles for your characters. Achieving their goals shouldn’t be easy.

3. Don’t obsess on formatting. Focus on writing a good story. 

4. Read scripts. Lots of scripts. Not just books on how to write screenplays.

5. Subplots (or B-stories) need to have some effect on the A-story. If you can cut out the subplot and nothing changes in the A story, you failed.

6. Don’t judge your characters. Every person feels justified in their actions. Your characters are the same way. To write them, you must believe they’re justified as well, even when they do really bad things.

7. Write every day. Even if it’s only for a half hour. And even if you have writer’s block. Professional writers write every day. Train yourself to do the same and pretty soon, you’ll stop having writer’s block and you’ll be surprised at how easily the writing comes.

What kind of impact or influence has your experience as a writer had on your work as a director or producer?

Some directors come up as cinematographers, some as actors. Coming up as a former writer, I think I pay more attention to how the visuals support the content of the story. I hate stylistic shots for the sake of being stylistic. The best shots are the ones that you don’t even realize are shots– because you’re so wrapped up in the visual storytelling. I think as a writer, I’m good at letting the moments that need to breathe, breathe. Story is always first. There are lots of visual ways to tell a story. As a director, it’s your job to choose the best one.

You’ve also spoken at a lot of conference and workshops about screenwriting. Are there any particular points or lessons you make sure to include as part of those?

One thing I mention at every conference is not to compare your journey as a writer to anyone else’s. Everyone always wants to know how professional writers broke into the industry, yet they can’t emulate it even if they know. It’s not like becoming a doctor where you go to med school and do your residency and become a doctor. There are infinite ways to become successful as a writer. And it depends on your goal. If your goal is to simply make a living writing, you’ll make different choices than if your goal is to sell a TV pilot and become a showrunner. Be laser-focused on your goal, but also be flexible enough to take advantage of opportunities even if you aren’t sure how they’re going to get you there. Sometimes those opportunities turn out to be much better than anything you had planned.

How can people find out more about you and the services you provide?

People can contact me directly through the contact page at christineconradt.com. I’m available to speak and give workshops, and I offer screenplay consulting services as well which are outlined on my website. They can also follow me on Twitter at @CConradt or like my page on Facebook.  I post a lot of contests and other opportunities and tips for screenwriters on my FB page.

Readers of this blog are more than familiar with my love/appreciation of pie. What’s your favorite kind?

It’s a dead heat between blueberry and sour cream raisin.

blueberry pie

sour cream raisin pie

A little logline help

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In retrospect, we should have clarified to the art department what a logline actually is

As part of my latest effort to get organized regarding self-marketing, I went through my loglines and tweaked them accordingly. Compared to their predecessors, they now seem to pack a bit more of a punch, which was my intent.

You never know the difference it makes when you add a word, take one out, or switch it out with a word you didn’t realize was stronger until after the actual switching.

The logline is what makes the first true impression on a reader. Does yours do the job you need it to?

Does the logline for your comedy offer up a funny premise?

Got a thriller or horror? Then that logline should jumpstart the goosebumps.

Do we eagerly anticipiate the pending rollercoaster ride for your action-adventure?

To utilize a somewhat clunky food metaphor, the logline gives us a sample taste for the exquisite meal we expect from the script.

That’s if the logline works. But what if you think it’s lacking the necessary ‘oomph’ it needs?

Worry no more. Friend-of-the-blog Angela Bourassa of LA Screenwriter has written 10 Steps to a Compelling Logline, which offers up some exceptionally helpful advice and guidelines. And if you’re still feeling stuck, here’s a link to her high-quality logline service.

When a writer meets a writer…

vintage bar
Adult beverages not necessary, but also not a totally bad idea

Super-busy times around Maximum Z HQ these days, so rather than bore you with tedious details about my current slate of projects, I thought it would be better to offer up a few classic posts dealing with the idea of writers connecting and interacting with other writers.

Enjoy.

Lattes, lunches & kindred spirits

Networking: more than just a group thing

Getting to know you

Try the direct approach

Make Emily Post proud

You don’t know me, but can you help me?

Potentially entertaining side note – Feb 9th marks 10 years since I started this blog. Like with my scripts, it’s been a labor of love, and I appreciate every single one of you taking the time to give it a look. I hope you’ve enjoyed reading it and have found it helpful in one form or another.

Ten years. Gosh. That’s a lot of posts about screenwriting, and the occasional mention of pie. Hope you’ll join me in celebrating by indulging in a little bit of both.

birthday pie

Wiping the slate clean

blackboard
There’s something appealing about clearing all that clutter away

One of my biggest and constant issues when I engage in a rewrite is HOW MUCH ACTUALLY GETS REWRITTEN?

As much as I love the previous draft, my ability to simply discard that which has come before always gets a solid and thorough workout. I usually start out thinking “I only need to change these few items”, which naturally quickly changes to “Keep this, this, and this, and get rid of everything else.”.

The more I work on the overhaul of the pulpy sci-fi spec, that latter thought is becoming more and more prevalent. Just a handful of parts are being kept, while others fall somewhere in the range between “totally discarded” to “hold onto that for later”.

I went into this knowing it wouldn’t be a light project, which it most definitely hasn’t. It’s very safe to say it’s rapidly become a major operation, both in the medical and organizational senses of the word.

And as far as I can tell, significantly for the better all around.

The more I work on this, the more it becomes noticeably different from its predecessor. This is probably an appropriate place to say that even with all of the changes, the key story elements and plot points have remained the same. As was my intention.

Quality notes from my circle of trusted colleagues have played a major factor throughout the whole process. Many enjoyed the story, and each person had valid comments that raised some important questions and comments: could the hero’s backstory be more original and less cliched? What if the antagonist’s motivation also involved _____? And the always popular “You do realize that’s not scientifically accurate, right?”.

(Full disclosure on that last one – yep. I did. But it works within the context of the story, and this definitely isn’t the kind of story to be nitpicky about.)

With so much of the previous draft being torn down and tossed away, the rebuilding process has been slow, but steadily productive. It’ll most likely take longer than expected, but I’d rather spend the time now figuring things out than find out later that they don’t work and have to go back and do it all over again.

One of the most encouraging comments from the notes was “Words to sum up the script – Big. Fun. Action.”

That’s been my mantra for this whole process; just amped up a bit.

Bigger. Funner. Actioner.

Even though “actioner” is technically a noun, in this scenario, I’ll assume you get the gist of what it’s implying.