Q & A with Barb Doyon of Extreme Screenwriting

BarbDoyon

Barb Doyon is the owner/founder of Extreme Screenwriting, a Los Angeles-based screenplay and TV pilot coverage service. She is well known among Hollywood producers as a skilled ghostwriter who is also a produced screenwriter, producer and award-winning documentary writer.

She’s a yearly keynote speaker at the Script-to-Screen Summit and has authored books on screenwriting including, Extreme Screenwriting: Screenplay Writing SimplifiedExtreme Screenwriting: Television Writing SimplifiedTurn Your Idea into a Hit Reality-TV Show, 10 Ways to Get a Hollywood Agent to Call You! and Magnetic Screenplay Marketing. Before opening Extreme Screenwriting, she worked at Walt Disney Studios writing press releases for the studio and Disney Sports.

What’s the last thing you read or watched that you thought was incredibly well-written?

Extreme Screenwriting’s client Larry Postel’s upcoming Netflix movie The Main Event was a solid, inspirational read. Larry captured the Follow Your Dreams theme and wove it into a compelling conflict that incited a hero to break through his flaws and become a champion. It’s the story of a little boy who takes on WWE Superstars and I love how the trailer states the theme.

How’d you get your start in the industry?

I worked at Walt Disney Studios in the press room where I wrote daily press releases for then-CEO Michael Eisner and the studio’s production companies. One day a producer asked if I had time to do coverages and he showed me how to spot the diamonds among the coal heap. This eventually branched into my company Extreme Screenwriting.

What do you consider the components of a good script?

Whether they realize it or not, audiences want to viscerally live through a hero and experience the types of change they can’t, won’t, or are too afraid to implement in their own lives. Regardless of genre, the writer should make sure that the external and internal conflicts are interlocked, resulting in an external conflict that forces change in a hero. Most writers are excellent at coming up with unique concepts, but fall short when it comes to the hero’s flaw and arc. A good script combines external and internal conflicts to solidify a hero’s arc.

What are some key rules/guidelines every writer should know?

-Interlock internal and external conflicts, as noted above.

-A producer should be able to remove all dialogue from a screenplay and still know what the movie is about. It’s called a ‘motion picture’ for a reason.

-Don’t take format for granted. Learn how to use it to create pacing, emotion and to help guarantee fewer scenes are rewritten or deleted during the development phase.

-Stop asking gurus to explain subtext and start listening. Learn to hear subtext in everyday dialogue. This is fastest, easiest way to learn how to write it and how to become a pro at lingo.

-Don’t toss in something because you think it’s interesting. If Mona’s red skirt doesn’t mean something to the story as a whole, then leave it out.

-Learn the genre rules! Producers buy screenplays based on genre.

-Start thinking of description as action and create moving picture. Don’t tell us the room’s filthy. Show John walk in, toss cigarettes into an overflowing ashtray and kick his feet up on a pile of yellow newspapers.

-Be able to state the screenplay’s theme in one line. Producers ask, ‘What is the theme?’ to weed out amateurs from pros. Amateurs can’t answer this question.

-Your hero should get the best lines, the last line, the big scene moments, a grand entrance, and the worst-case scenario should happen to them and they alone should resolve the main, external conflict.

What was the inspiration/motivation for your book Magnetic Screenplay Marketing?

It’s heartbreaking to see extraordinarily talented, aspiring screenwriters struggle for years to get a producer to read their material. Extreme Screenwriting does help writers promote their material in our monthly newsletter, but writers need to spend as much time marketing as they do writing. Most do not! Instead, they send out a few queries here and there, maybe attend a pitch festival every couple of years and that’s it.

The market is rapidly changing, and if aspiring screenwriters don’t change with it, they’ll be left behind with little hope of getting their material into the right hands. The change in the industry requires a new way of thinking and it does have a learning curve, so that’s why I decided to make a book detailing how to get ahead of the curve and beat the competition with this a marketing strategy.

This book is very different from other screenwriting books in that it focuses more on what a writer can do AFTER they’ve gained some experience and have market-ready scripts. Is what you describe a newer development for screenwriters, and what results have you seen from it?

The marketing technique I outlined in the book, related to getting a producer to call you, isn’t new to the industry. It’s been around for a long time, but until recently, this strategy hasn’t applied to screenwriters. However, there’s been a shift in the industry. Like any other product (yes, a screenplay is a product), the buyer (producer) wants social proof of its viability and is even hiring staff to find material with this ‘proof’ attached.

The Magnetic Screenplay Marketing book teaches the writer how to develop this marketing strategy and put it to use. Prior to publishing the book, I worked with 13 writers to beta test the strategy resulting in agent representation, three options, a television pilot deal and 362 combined read requests, averaging 27 per beta tester. A few did fail at the process, but they didn’t complete the steps, skipped steps, or simply quit before even giving it a try. Therefore, results will vary, but the bottom line is the fact that the industry is changing. I highly recommend aspiring writers get aboard this fast-moving train before they’re left behind.

One portion of the book is about writers obtaining “bread and butter assignments”. What does that mean, and why are they a potential avenue for writers?

This pertains to one of the strategies outlined in a section of the book on how to get an agent to call you. The first agent 99% of writers sign with will be from a boutique agency. These are the smaller agencies in town and while they do make sales, most of their commissions are generated from writing assignments, rewrites, and ghostwriting. It’s so prevalent that it’s literally become their ‘bread and butter’, in other words it’s the main moneymaker.

However, a lot of writers refuse to do this type of work. They’d rather wait around to sell their own screenplays. This sounds reasonable, but if it’s been a year (or 2) and a writer’s work hasn’t sold and the writer won’t do this lucrative work, they become dead weight for the agent. This creates an ‘opening’ for the aspiring writer who notes in queries that they’re open to all kinds of writing assignments! During the beta test, one of our writers gained representation using this strategy. A writer who isn’t open to doing assignments is leaving a lot of cash on the table and missing out on a golden opportunity to gain representation.

You mention sending in writing samples (when and only when requested). One of the options you suggest is to send the last 10 pages of a script. Why the last 10 as opposed to the first 10, and what results have you (or other writers who’ve done this) seen from this?

This is a strategy I decided to add to the book after several years of hearing of its success. Most agents, producers and story analysts agree that most writers know how to nail Act I, but then the material starts to fall apart. The result is an accumulation of story points that miss the mark.

Therefore, if a writer can still intrigue them with a strong ending that reveals voice, theme, solidifies a plot, and nails down pacing while intriguing them to want to know more, then the screenplay’s worth reading. This isn’t the preference for all agents and producers, but even those who start off requesting the entire screenplay often flip to the end first.

You also have a section of the book regarding writers creating teaser trailers for their scripts. What’s a teaser trailer for a script, and what’s the advantage in doing it?

This is part of the new marketing strategy that involves creating an audience for a screenplay via social media, primarily YouTube. This doesn’t involve a Hollywood-style trailer, but rather a simple teaser video that can literally be done for $0 cost (the book shows how) and all the writer has to do is write a 1-page script.

Think about it. For years, producers have purchased books and reality-TV concepts that got their start on social media, based solely on the fact they came with a built-in audience. When a writer sits down to pitch a script, I guarantee the producer is wondering if the story can draw an audience, but imagine the potential for a sale if the writer walks in the door with an audience already attached to the screenplay. It’s a huge advantage and can make the project a hot commodity!

How can people find out more about you and the services you provide?

Extreme Screenwriting invites writers to visit us at www.ExtremeScreenwriting.com. We offer coverage, a free monthly newsletter, and see the Bookshelf tab for the Magnetic Screenplay Marketing book (available for instant eBook download).

Readers of this blog are more than familiar with my love/appreciation of pie. What’s your favorite kind?

Homemade blueberry.

blueberry pie

Q & A with Dominic Carver

Dom Carver

Dominic Carver is a screenwriter, script consultant, and script editor.

In 2008 his first short film, AGN, was produced by Split Edit in Norway and broadcast on Norwegian TV. His second short film written in 2010, the mystery thriller THE TRAVELLER, was a collaboration with Dubai-based director Musaab Ag. In June 2011, Dominic won the Prequel To Cannes Feature Screenwriting Prize for FAITH, a bleak unflinching look at the life of a London street prostitute.

Dominic has since been commissioned for six feature screenplays and has also worked as a script editor on other projects, including the feature THE DYING EYE (2013).

Dominic continues to place highly in many competitions most notably the FINAL TEN of FINAL DRAFT’S BIG BREAK 2016 FEATURE COMPETITION – FAMILY/ANIMATED, the FINAL TEN of STAGE 32 TV WRITING CONTEST 2017 and the FINAL TEN of Idris Elba’s GREEN DOOR, GREEN LIGHT INITIATIVE 2017.

What’s the last thing you read or watched you thought was incredibly well-written?

DUBLIN MURDERS by Sarah Phelps. Utterly spellbinding, a haunting examination of loss set in and around the search for the murderer of a young girl. Sarah’s work is wonderfully paced and her dialogue frighteningly good. She writes beautifully dark, complex characters, and with THE ABC MURDERS she breathed new life into the well visited character of Poirot.

How’d you get your start in the industry?

I have always loved stories, often reading a novel a day during my teens. On one particularly slow and boring day at work, I decided I’d had enough and needed to do something other than rot away in a dead-end job, so I signed up to do the Scriptwriting for Film & TV degree at Bournemouth University. Skip forward a few years and I won the Prequel To Cannes Screenwriting Competition, and one of the judges recommended me to a producer, who offered me my first feature commission.

Is recognizing good writing something you think can be taught or learned?

A very interesting question. I believe that to be a truly great writer you have to have a certain amount of natural storytelling talent. You can be taught how to create characters, develop ideas, write characters and dialogue to a reasonable level and to recognise what works and what doesn’t, but if that natural storytelling ability isn’t there. you’re going to struggle and will only ever be average.

Good storytelling is instinct; getting to the emotional core of your characters and their journeys and being able to put that on a page to move and manipulate your audience in ways they weren’t expecting. It’s easy to spot a good screenwriter – they stand out from the crowd. From the hundreds of scripts I’ve read over the years, only four really made me sit up and pay attention and go, ‘This writer has real talent!’

What do you consider the components of a good script?

The characters and the journey they’re on. If your audience doesn’t feel for your characters or their journey, then you’ve lost them before you’ve even begun.

The film JOKER is the perfect example. He’s the most despicable character, a psychopath you would go out of your way to avoid in real life, but on the screen we understand and can empathise with the circumstances that made him. Even when he goes on a killing spree at the end of the movie, regardless of how horrifying and distasteful it is, we understand why and empathise with him. If, as a writer, you can make even the most despicable character sympathetic, that’s masterful writing.

What are some of the most common screenwriting mistakes you see?

Where do I start? Poorly developed characters. If you don’t know who your characters are, how can you expect your audience to? Generic storylines. A popular one at the moment seems to be the ‘mid-life crisis’ and the search for meaning in characters’ lives.

If you don’t approach it from a unique angle, give the audience something they haven’t seen before, then why bother as your screenplay will be lost amongst a sea of similar scripts. Static scenes where characters share their secret feelings around a table and a cup of tea. It’s a visual medium, people sitting around chatting about their feelings is boring to watch. Busy those static scenes up. And when have you ever opened up to a stranger and told them your inner most feelings? Never! People just don’t do that, unless verbal diarrhea is a character trait.

If new writers took more care in developing their characters and their stories, rather than copying what has come before and populating those tired stories with generic characters, there would be a lot more interesting stories out there.

What story tropes are you just tired of seeing?

The mid-life crisis. The hero whose family is murdered and they go on the hunt for revenge. And that’s just two. There are so many more, I’d be here all day listing them. Dig deeper, people!

What are some key rules/guidelines every writer should know?

-Spend time on developing your characters and ideas.

-Don’t write great chunks of dialogue or scene description. Less is more. You’re writing a screenplay, not a novel.

-Study people. Find out how people tick.

-Don’t try and write a Tarantino (or another writing hero) movie. Write your own, what appeals to you. Find and develop your own voice.

-Always, always, always have your work read by a professional screenwriter before you send it out into the wider world. Yes, it will cost you money, but you need to know if your story and characters work as it will save you a lot of time and effort. Far too many writers send work out before it’s ready and they wonder why they experience so much rejection.

-Write the first draft quickly without over thinking it too much. The following draft will be a lot better. Just get those ideas on the page and then worry about reworking them. A page of crap is easier to rewrite than a blank one.

-Don’t make a tit of yourself on social media. Be kind, be polite, be inquisitive but never ever pester others to read your work. If you are friendly, polite, respectful and get to know them as friends, people will start to ask to read your work or even recommend you to others.

-Rewrite! Rewrite! Rewrite!

-Network like your life depends on it… because it does.

-Never take rejection personally. It’s never about you, it’s just that your script isn’t a fit with that person at that time. If you get rejected, rework your screenplay and then send it out to two more people. Developing a thick skin is an absolute must for being a writer.

Have you ever read a spec script that was an absolute, without-a-doubt “recommend”? If so, what were the reasons why?

Yes, and it still puzzles me why it hasn’t been made. I don’t usually mention clients I read for, or their work, as it’s confidential, but in this case I’m going to name the script and the writer. It’s MINOTAUR by ADEWOLE ADEYOYIN.

I hate horror movies, I don’t see the point of watching something that you know is going to scare the poop out of you, but Ade’s script stood out because of its characters, story, themes and its depth. It took a well-explored genre and turned it into something original and compelling, a thrill ride from start to finish.

If any producer out there reads this and is looking for a cracking monster movie, get in touch and I’ll pass it on. It needs to be made!

How do you feel about screenwriting contests? Worth it or not?

Yes! Not only do they test your work, but if you do well they can help propel your career forward. A friend and I wrote a feature from conception to finished second draft in twelve days back in 2016. She wrote the first draft in seven days and I spent the next five rewriting. We entered it into Final Draft’s Big Break and made it through to the final ten in the family category. If it had been entered in the historical category, I think it would have gone even further. Every competition we entered this script into it made at least the quarterfinals, so we knew we had something special.

But which competitions to enter? Pick the well-known ones, the ones with an impressive lineup of judges or that offer access to industry players. Paying for feedback is a great idea, but how well your screenplay does in the competition will also be a great indicator of how good your writing is.

How can people find out more about you and the services you provide?

From my website at www.thescriptwriter.co.uk. It needs updating, but as usual I’ve been busy. I’m sure I’ll get around to it at some point. Maybe next year.

I’m also on Twitter – @DomCarver

Readers of this blog are more than familiar with my love/appreciation of pie. What’s your favorite kind?

Steak and kidney… nothing beats it!

steak-and-kidney-pie

A little praise goes a long way

telegram
Special delivery! Just for you.

While a majority of my focus these days is on figuring things out for the sci-fi adventure revision/overhaul, I’ve also been taking time to read the scripts for films that have had some kind of influence on both my writing and my material.

The ones I’ve devoured so far are THE INCREDIBLES and SPIDER-MAN: INTO THE SPIDER-VERSE. I have scripts for non-animated films as well, but these were the two I started with.

Both were great reads, and also served as fantastic samples of effective writing. I was impressed to the point of wanting to say so on social media, so I tweeted short statements of praise to the writers. Levels of fanboy gushing were kept to a minimum.

Phil Lord, one of the Spider-Man writers, liked it, which was quite nice to see. No word from Brad Bird or Rodney Rothman, nor was I expecting any. That’s not why I did it.

Although they might not always admit it, every writer wants to know somebody liked their work. It’s great when it’s one of your peers, but there’s a special something to when a total stranger tells you “Hey, I liked this.”

Since you’re reading this, I’m going with the theory that you’re on at least one or two social media platforms, and there’s a pretty good chance that a writer or filmmaker whose work you enjoy is as well.

And they don’t even have to be famous. I’ve seen plenty of shout-outs and “This is a MUST-READ/MUST-SEE!” comments for material from other writers and creatives also trying to break into the industry.

No matter who they are, why not send them a quick note expressing your enjoyment? It’ll take you all of ten to fifteen seconds to write, and that’s all you need. Just some nice words. And don’t ask for anything in return!

You might get some kind of response, and you might not. Both are okay. For all you know, despite their lack of response, your comment may have brightened their otherwise gloomy day.

The important thing is you let a fellow writer/creative know that their work had a positive impact on you.

And who doesn’t like to hear that?

Writer, promote thyself (part II)

flyers
You’ve got a lot of competition, so how do you stand out in the crowd?

Used to be that you’d need help promoting your own material. Agents, managers, editors,  publicists, etc.

Not as much anymore.

With the worldwide reach of the Internet, a creative individual can present themselves and their endeavors to a global audience, via a website or blog, ads, tweets, and so on.

Having seen more and more of my writing associates taking the initiative and becoming their own promotions department, I was curious to find out more about HOW THEY DID IT and the results.

Some of the responses are presented here, with the rest coming up in future posts. (And if you’ve done something similar for yourself, feel free to drop us a line to be included).

In today’s spotlight:

Mark Gunnion (MG)
Boomer Murrhee (BM)
Diana T. Black (DTB)
Craig Griffiths (CG)
David Hal Chester (DHC)

What projects are you promoting?

MG –  I’m pretty much promoting my last four screenplays for spec sales, and myself as a writer for assignments and re-writes.

BM – A one-hour TV Thriller/Drama titled HELLBOUND HEROES.

DTB –  I have three completed features, and one of my teleplays is being rewritten as a feature.

CG – at the moment “The Hostage” 

DHC – I’m actively promotiong my two female-driven dramas, TILLIE and BIG SISTER. TILLIE is an adaption of a long-forgotten American book, and BIG SISTER is based on a tragic family event. Both screenplays have placed multiple times as finalists, and feedback has been consistently good. I’m also promoting a Netflix-style comedy PRINCESS. IN REVERSE. It’s based on my co-writer’s book, published by Simon & Schuster, about her unique experiences as a young American wife in Nagoya, Japan in the 1990s.

Do you have a website for your material, or do you post each project on an individual basis?

MG – I use a variety of posting sites to post the full scripts and loglines, and for sharing  – MovieBytes, FilmFreeway, InkTip, Coverfly. And I have my own “Screenwriting Services” page, 500Haiku.com, to post my awards, the posters my wife has made for my scripts, a bio, photo, and my log-lines. I’ve also just joined a new site for writers to swap reads and reviews, attached to Twitter, called SpecScriptShoutOut.com, where you can post similar info. I maintain profile pages and loglines at most of those, to varying degrees, when I can get around to updating them. I also have a LinkedIn page that is split between my day-job (naming new products and companies) with my screenwriting services and news. I also host a Screenwriter’s group on Facebook where I mostly learn from people with more experience, and where I try to make a welcoming place for writers to swap war stories and strategies.

BM –  I post each project individually. However, I may consider a website in the future.

DTB – I have a website but it’s still under construction and I need to do a rethink, because it’s getting spammed via the ‘Contact Me’ page… not sure what to do about that. As I’m also a professional actor, I may have to split the current website and have two … warming up to that idea.

CG – www.griffithscreative.com.au is my site. I don’t do social media. I used to focus on social media. However, that is a stream. A stream needs maintenance. My website is a resource. I intend to start a twitter and instagram for each film. For a few months leading up to release.

DHC – I have a website dedicated to not only my original screenplays, but also my short films and produced screenplays that I was commissioned to write. https://www.davidchester.com/

How do you put your promotions together?

MG – Any time I have anything plausible to announce – Finishing a first draft, or advancement in a contest, or a new poster, or something in the news that makes reference to something in one of my scripts – I’ll do a LinkedIn posting, with some kind of exciting, eye-catching picture (since LinkedIn is visually so boring). When I have a good result at a contest, I’ll often do an email blast to prodcos and managers with the win in the Subject line. I am beginning to work the #Writers and #Screenwriters angles on Twitter, and have made a few interesting connections there. 

BM – Once I complete a project and have gotten feedback from peers or coverage I will focus on a succinct logline, query letter and a one-page synopsis. For a TV project I put together a series bible. I begin by sending queries to contacts in my network who may be interested in this type of project. I then expand my network and research IMDb-Pro for producers and show runners. I entered several TV Pilot contests. I am currently planning on another trip to LA/Burbank for face-to-face pitches.

DTB – I have to go back and complete/review the marketing modules for ScreenwritingU’s MSC and Binge-worthy TV Bootcamp…and get marketing, but until I have this body of work ‘licked into shape’, I see little point. I’ve heard that creating buzz  regarding a specific project via Instagram/project is helpful. I’m yet to explore that option. 

CG – I focus on developing my personal brand. This will work across all projects.

DHC – I create mock film posters for my projects, which includes mentions of placements in contests, and create a page for them on Facebook. I also promote them via Twitter and sometimes on Instagram. I also create a 2-page written pitch, a 1-page written pitch, and 1-paragraph pitches, which are made specifically for including in query letters. I also connect with screenwriters on Twitter and writing groups on Facebook and do subtle promotion on those sites. 

How have the results been from your doing this?

MG – Nada. Well, that’s an exaggeration. I have a response rate to my cold queries around 1-2 percent, not atypical for cold-calling type emails, and similar to what I get from my day-job promotion. Only difference, that approach in my day-job has generated a living wage for over 20 years! While after seven feature specs, I’ve only had a couple of no-pay options, and no sales. I have some interactions with a couple of movie-makers via LinkedIn, and I assiduously work on expanding my contact list there.

BM – I’ve had over 20 script requests. However, this has not resulted in an option agreement at the time of this writing.

DTB – I know when I do get around to marketing, it must be a concerted, documented effort and with timely, professional follow-up.

CG – I used to have thousands of twitter follows. I just stopped. I am releasing a podcast on writing which is also a great channel and less cluttered than other channels.

DHC – Perhaps the best thing to be said is that I’ve connected with fellow writers, some of whom have proved to be incredible mentors for pitching and some whom give notes that are better than anything I’ve received in competitions. I have not received any responses to queries, but I will continue to send them out. I personalize them, and that takes a lot of time.

Do any formats seem to work better than others?

MG – None of them have had much impact, as far as I can tell. I still feel like one voice in a stadium full of writers, all screaming for the attention of someone on the playing field – but pretty much just contributing to the general roar.

BM – I’m looking to personal pitches. I will know more after I’ve pitched in person.

DTB – My greatest success (potentially) has been through LinkedIn via industry connections.

CG –  I focus on helping people. I avoid self promotion. People will want to help you as a source of thanks.

DHC – Posting quick blurbs on Twitter and connecting with certain other writers and following specific hashtags puts me on people’s radar and I get the sense that when the time is right, it could be productive. 

What’s the link for people to find out more about you and your projects?

MG –  Please check out my Screenwriting Services website at www.500Haiku.com, or my LinkedIn page at /markgunnion, and my Twitter feed at @Gunnion – and you can search for my name and see my pages on InkTip, Coverfly, MovieBytes, and probably a few others I’ve forgotten about already (Hi, Stage 32!).

BM – https://www.linkedin.com/in/boomer-murrhee/

DTB – https://www.linkedin.com/in/dianablack1/

CG –  www.scriptrevolution.com and www.griffithscreative.com.au

DHC – My homepage is https://www.davidchester.com People can also find me on Twitter at https://twitter.com/davidhalchester

Writer, promote thyself (part I)

sandwich board
From the pre-viral era

Used to be that you’d need help promoting your own material. Agents, managers, editors,  publicists, etc.

Not as much anymore.

With the worldwide reach of the Internet, a creative individual can present themselves and their endeavors to a global audience, via a website or blog, ads, tweets, and so on.

Having seen more and more of my writing associates taking the initiative and becoming their own promotions department, I was curious to find out more about HOW THEY DID IT and the results.

Some of the responses are presented here, with the rest coming up in future posts. (And if you’ve done something similar for yourself, feel free to drop us a line to be included).

In today’s spotlight:

Phillip Hardy (PH)
Marlene Sharp (MS)
Manda Pepper Langlinais (MPL)
Jon Kohan (JK)
Robert W. Jackson (RWJ)

What projects are you promoting?

PH – I’m not specifically promoting any project. I’m more about filling a need. Which means looking for producers looking for scripts. Currently, I’m deciding whether to work with a producer who has a first look deal with Netflix. He’s looking to do a family picture surrounding a rodeo star. Recently, I was working with another longtime associate who was shopping a gangster television pilot I wrote. So far, he’s pitched the material to Warner Brothers, Scott Free Productions and Blumhouse. He’s also shopping another true story film project to a foreign production company. I’ve shopped several other projects this year including science fiction, action and comedy. 

MS – My award-winning backdoor sitcom pilot script: BORN IN LA: DOLLS AND ALL is a high priority. I also have several starring vehicles for my dog-child Blanche DuBois Sharp in development.

MPL – I haven’t really been actively promoting anything for a while now. My most recent book was FAEBOURNE, from last October, and though it started out strong, I’ve been struggling to get it reviewed and spread the word. To be fair, I haven’t put as much into that as I could, though. I’ve had writing and marketing fatigue.

JK – A consistent thing I always promote is my screenwriting services. When I have important things to promote, like a new project, maybe a blog post, new video, I make sure I also promote those things as well.

RWJ – My Karistina YA series, Hester YA series, and my memoir Running Scared.

Do you have a website for your material, or do you post each project on an individual basis?

PH – I don’t have a website dedicated to my screenplays. I only have a website for my occasional script consulting activities called The Script Gymnasium. http://www.thescriptgymnasium.com. 

MS – I have a website for my overall consulting services: www.pinkpoodleproductions.com.  Some of my original projects are represented there. Other (non-original, 3rd party) projects on the site are those on which I served in a variety of roles, such as development executive, producer, writer, business advisor, or some such. 

MPL – I have a site/blog and I post about all my work there. It’s easier than having a bunch of individual pages or sites, and it allows people who are interested in one book or story go on to discover others by me. I also keep a Twitter account. I had a number of other accounts but they were time sucks and weren’t giving me good ROI.

JK – I have my own website where I put information about all my projects on. There are many times when I place things on social media or third party sites but I always try to mention it on my own website as well. I think it’s good to have a good “homebase”.

RWJ – I do not have a website. I include a link to Amazon so people can click and go see the books. 

How do you put your promotions together?

PH –  For leads, I submit a two-page query letter with a logline, synopsis and main character arc. I used to do Power Point presentations but nothing recently. Here’s one on YouTube I thought was pretty cool. I also occasionally whore my wares on Facebook, Twitter and Stage 32 using posters I create with Power Point. This includes new projects and announcing film festival placements and wins.

MS – I am a LinkedIn micro-influencer with nearly 10K followers! As such, I post a lot on LinkedIn, plus get involved in many film festivals, trade events, and competitions. I also meet people in person. Because I live in LA, it’s relatively easy for me to connect with folks online, and then continue conversations in person. Face-to-face time is important in establishing lasting relationships!

MPL – Not very well, probably. I have a list of review sites, and I promote on Twitter and spread the word on Facebook as well as my own site. I tap fellow authors for swaps, too (meaning we post about the other’s work). I’ve used Amazon ads in the past, and those did pretty well but I ended up spending more than I made.

JK – When it comes to promoting, I usually do things as simple as sending out a few tweets, Facebook statuses, etc. One thing I learned when I was crowdfunding a short film: don’t be afraid to post a lot of Facebook updates and Twitter posts! Because of those sites’ algorithms, you might share something ten times a day and a friend might only see it in their feed once.

When I want to gain viewers or I’m launching a big project, I’ll usually come up with custom images that I can post on Instagram, send on Twitter, and so on. I will also spend some money to run Google ads, Instagram ads, Facebook ads, etc if the project is big or important enough.

RWJ – I made thirty ads and thirty loglines for Running Scared. I have only three for Karistina and Hester. I would post all of them on Pinterest, Stage 32, Twitter, LinkedIn, and Facebook.

How have the results been from your doing this?

PH – My query letters have done fairly well. To quantify, I say about a five percent response. The other stuff I do really only gets me noticed by other writers. However, I’ve made some good friendships with other screenwriters.  

MS – Mostly an emotional rollercoaster. I try to think of the process as planting seeds that might grow big and strong at some future date.

MPL – Some better than others. I’ve found that genre works with established audiences do the best. My Sherlock Holmes stuff, my Regency romances – those have dedicated readers who are easy to find and tap into. (FAEBOURNE deviated from the traditional Regency romance formula, which has made it a harder sell.) Having Publishers Weekly BookLife pick one of my books for a review definitely helped boost my profile. The one they reviewed has become my best-selling book ever.

JK – These are things I’m still learning and teaching myself. The biggest thing to learn is when to post things. Every social media app has better peak days and times to post. Some people are more engaging (at least in my experiences) on Instagram and Facebook then they are on Twitter.

So if I’m doing a promotion where I want feedback, I probably won’t waste my time on Twitter. Instead, I’ll do something on Facebook or Instagram. And when posting content on those sites, I’ll promote in the middle of the afternoon on Instagram but at night for Facebook.

RWJ – I have a project called NO REST FOR THE BRAVE. I posted on Stage 32 offering a screenwriter the story rights for $1. Hundreds turned me down, but Gustavo Freitas said yes and took the risk. Now, the movie is in development.

Do any formats seem to work better than others?

PH – Whatever you do, keep it simple, make it easy to read, and don’t bore people with inconsequential details.

MS – Being proactive, thinking positive, and targeting potential partners seem to be helpful tactics.

MPL – I notice a slight uptick when I post on Twitter; the trick is not to overdo it because then you lose followers. Also, you want to have already established yourself within the Twitter community. No one wants this newbie who walks on and just starts peddling their wares. Facebook returns are almost nil; I ended up getting rid of my author page because it did so little and took up so much time. Again, the Amazon ads got some attention, but I ended up paying more than I made back. I’ve heard Amazon has changed how they run them, though, so I might try them again at some point.

Reviews in targeted online magazines and on sites that get good traffic have definitely helped (when I can get them. Reviewers are buried, making it tough to get a coveted slot, or if you do it takes months before they get to your book). I’ve run ads in some of those magazines, too, and seen upticks from those. But it’s always temporary. The BookLife review is the one thing that seems to have boosted my signal. Also, paying to be in the Ingram catalogue (if you do your paperback version through Ingram Spark, you have the option to pay to be featured in the catalogue that goes out to booksellers). Thing is, I used the BookLife review quote to promote the book in the catalogue, so I don’t know if it was Ingram or the BookLife quote that boosted my sales.

I’m super-popular on Quora these days, but so far haven’t been able to parlay that into sales. Need to figure out how.

JK – When it comes to all the different ways I try to promote my work, the best I’ve come across at this point is working through Instagram. If I do a pay promotion, I can really target an audience and go after them. Plus, I can see all the analytics and how many pageviews and web traffic I’m getting.

RWJ – The best thing that worked for me was creating the ad and putting the primary logline on the ad itself. Then I would post my header with a link to the memoir on Amazon.

What’s the link for people to find out more about you and your projects?

PH – https://www.imdb.com/name/nm5338286/

MS – There are a few: www.pinkpoodleproductions.com; www.linkedin.com/in/marlenesharp; www.imdb.me/marlenesharp

MPL – I’m online at http://pepperwords.com and on Twitter at https://twitter.com/sh8kspeare

JK – You can check out my personal website at www.jonkohan.com or my Patreon page where I’ve been slowly building up a list of supporters: www.patreon.com/screenwriterjon

RWJ – No link. I’m quiet now. Lee Roth and MPMG are slowing rolling the project out.