Q & A with Jenny Frankfurt of Finish Line

Jenny Frankfurt is the founder of The Finish Line Script Competition. She was a literary manager in LA, NYC and London for over 20 years.

What’s the last thing you read/watched you considered to be exceptionally well-written?

I May Destroy You. Hands down the best show I’ve seen in the past year, and I’ve watched A LOT during Covid lockdown.

I also think Revelation, which won the Grand Prize Winner in this year’s Finish Line competition, is one of the best pilots I’ve ever read.

How’d you get your start in the industry?

I was at Tisch School of the Arts at NYU in the Cinema Studies Department and applied for a job as a floater (permanent temp) at the William Morris Agency. I got the job and realized I wouldn’t be able to do do it and fulfill any kind of classes. Since my plan was to work in representation after I graduated, I dropped out and started working instead. Though I wish I had finished college for personal reasons, it was the greatest opportunity I could’ve had. My time at William Morris (now William Morris Endeavor) was the most educational of my career.

Is recognizing good writing something you think can be taught or learned?

The more writing, bad and good, you do, and films/TV you watch, also bad and good, the better one can be at discovering what good writing truly is. Good writing is not subjective in my opinion, but one’s taste in various styles of writing is. I’ve always been a voracious reader since I was little. When I started covering scripts for the talent department at William Morris, I’d read them incredibly carefully and determine what roles were important for casting and not. To read something carefully is one of the most important elements of being a good recognizer of what is working and what isn’t. That and having an open heart and mind to story, ideas and the ways storytelling connects to our emotions. The more you read and pay attention, the more these things become evident.

What do you consider the components of a good script?

It’s become clearer to me that the writer’s voice is the most important thing in a script. It’s what sets a great script apart from a good script. Theme and emotion ought to be linked, and when done right can be very powerful. Characters written without feeling will come across as just that – they’ve been outlined and written. All of this, when done really well, pops off the page. It’s a joy to see.

What are some of the most common screenwriting mistakes you see?

Lack of planning in a story. Set pieces that are there only because the writer had a cool idea and stuck it in a script that doesn’t connect to that scene or narrative. Ideas and development of characters that are just good enough. Just good enough isn’t enough anymore. Energy on the page is a necessity.

What story tropes are you just tired of seeing? 

Crying in the shower, sliding down the wall, a single tear. Mainly though forever the answer to this question will be road trip movies. Almost impossible to write them without them being full of every trope. Joe needs $25K or his mother will not get the operation she needs and gosh, an opportunity to get this money happens to present itself and hijinks occur. It may be fun, it may have merit, but it’s a trope.

What are some key rules/guidelines every writer should know?

There are no rules.

Just tell the story.

Outline. 

Create an interesting setting and fascinating characters. Plop them in and let it happen.

Research the industry; know the ‘players’, read the trades.

When you receive notes, take what you like and leave the rest. Keep your voice.

Leave your ego at the door.

Have you ever read a script where you thought “This writer gets it”? If so, what were the reasons why?

Oh wow, yes. But most of the time if you ask the writer they don’t know that they have! There’s a certain beauty in a confident piece of writing, no matter the medium. It’s a lack of excess rather than an addition of something. It’s the combination of just enough emotion, character development, story hook, theme. Just tell the story.

Seeing as how you run a screenwriting contest, what are the benefits for screenwriters to enter the Finish Line competition?

You can rewrite and resubmit new drafts for free throughout the competition and our notes are fantastic. They really are. They’re actionable so they don’t just say what works and what doesn’t, but we offer suggestions on how to fix it when it’s not working. We work with our writers so you feel connected; not just a fee thrown into the ethers. We want to help you get your script in the best shape you can by the end of the competition. If you don’t win, you still have a better script for another competition or a manager or producer. 

Also, we have a large number of mentors – over 40 throughout film/tv and in the US, UK, Canada and Australia. Top people. People who can actually make things happen. From this 40 you usually get another 5-10 from referrals from the mentor and we add a few more on once we know the winning scripts and determine who else might respond. So there are a lot of people you’re meeting and building a working relationship with. We really mentor you throughout. We always go the extra mile and stay in touch, continuing to help long after the year has passed.

Lastly, we don’t overcharge and you can connect with your consultant if you need to clarify notes. We’re available to you. And we speak to all the semi-finalists after the competition and talk about the industry, your script, game plans for representation, etc. We end up working with some of the semi-finalists as well!

How can people find out more about you and the services you provide?

Our website is chock-full of information at www.finishlinescriptcomp.com. And you can email us with questions at info@finishlinescriptcomp.com. We’re on Twitter, Instagram and Facebook too!

I’d also like to point out if you have a script for a feature, short, or TV pilot, both this year’s Finish Line Script Competition and the Tirota/Finish Line Social Impact Competition are now open for submissions. Click on the link above for all the details.

Readers of this blog are more than familiar with my love/appreciation of pie. What’s your favorite kind? 

Hands down, it’s apple. Preferably apple crisp. ‘Merica, right?

Q & A with Heidi Hornbacher of PageCraft

A graduate of UCLA’s screenwriting program, Heidi Hornbacher has written numerous features, treatments, and TV pilots for various independent producers. She’s judged for the Slamdance Film Festival screenwriting contest and co-founded the Slamdance Script Clinic. She and her husband founded PageCraft Writing in 2008, offering script coaching and writing retreats in LA and Italy. Her clients include Emmy winners, TV legends, and brand new writers too. Heidi has written, directed, and produced numerous commercials, music videos, and electronic press kits for various artists. She’s currently making a documentary film about British artist Paul Whitehead.

What’s the last thing you read/watched you considered to be exceptionally well-written?

There is so much great TV right now. I was mesmerized by I May Destroy You. Anything that makes me say “wow, I could not have written that” I love. I had a Kenyan writer on my podcast recently and she noted that it was a very African storytelling style which I found particularly interesting. 

How’d you get your start in the industry?

I moved to Los Angeles to go to the UCLA Professionals Program in Screenwriting at night and landed a day job at Paramount as a president’s assistant. From there it was a lot of reading, learning, developing skills, and networking. And just making things without waiting for permission.

Is recognizing good writing something you think can be taught or learned?

I think this is absolutely something that can be taught. If you have a natural instinct it helps but you can train your eye to spot things the same way a sommelier trains to spot subtle flavor differences in wine. When I first started reading for contests I would decide to advance or decline a script based on instinct, but had to develop the facility to be able to say why.

Once I could could point to things like unmotivated dialogue, a major story turn being on the B story but missing from the A story, unearned reveals, etc. it helped me codify those elements into my own writing and into a teachable curriculum for PageCraft.

What do you consider the components of a good script?

Solid characters that have been well developed with clear goals, and positive and negative stakes to achieving those goals. Scenes that work hard to move your story forward and don’t just sit there. Even in a reflective moment, we should be learning something new about the character or they should be learning something about themselves. Every scene having a clear Goal-Obstacle-Outcome, or what we call GOO structure. Yes. EVERY SCENE.

What are some of the most common screenwriting mistakes you see?

Where to begin? The most offensive mistakes are things like not spellchecking (how hard is that?) and grammar errors. Those tell me you just don’t care about your craft or my time, so why should I give my time to looking at your craft?

A lot of scripts that are findable online, etc. are shooting scripts rather than original scripts so I see a lot of bad habits writers pick up from those such as writing in edit and camera direction. There should never be a CUT TO or CLOSE UP ON in your original script. Every slug line implies a cut so there’s that, and you should be able to imply the angle and type of shot by how masterfully you work your action lines.

I see a lot of over-directing the actor from the page. Unless a movement is key to the plot, don’t tell your actors how to move their bodies. The hardest thing about screenwriting is getting your head around the fact that it’s a collaborative art where we often never meet our collaborators because they come in after we’ve done our part. Learning to trust that your actors are going to bring nuance and physical choices to the role can be like a trust fall. If you’ve written the script well with clear context for what that character is going through, the actor will run with it.

What story tropes are you just tired of seeing?

Aside from lazy things like the detective with the board full of photos connected by red string, I’m really tired of societal tropes; rape as a motivator for why a female character becomes stronger, stories that only view Black characters as suffering characters. Can we move on? We’re more nuanced as humans so our stories should be too.

Then there are just overused dialogue lines like “it might just work”, “that went well”, and “we’re a lot alike, you and I.” We actually have a powerpoint with stills from over 40 films and shows illustrating how overused that last one is.

What are some key rules/guidelines every writer should know?

-As I said above: Make sure there is GOO (Goal-Obstacle-Outcome) in every single scene.

-Make sure you have a solid structure and outline before you start writing. You need a roadmap!

-Make sure you’ve done your character work and understand what motivates them. Make sure you’ve done as much work for the antagonist as for the protagonist so the struggle is worth your protagonist’s time. 

-Make sure every major story turn occurs on the A storyline – the external story. Turns on the B and C storylines can serve as point and counterpoint to that but if a turn is missing from the A story, the narrative will feel off and it can be hard to see why. 

-Remember that a script is a blueprint for a visual story and as such everything in it needs to be visual and filmable so no internal writing about what a character feels or remembers – we should get that from how you externalize those feelings. 

-Break up action line chunks by story beat, audience focus or implied new camera angle so they stay below 5 lines each and keep the reader’s eye flowing down the page.

Have you ever read a script where you thought “This writer gets it”? If so, what were the reasons why?

All the time! It’s clear when a writer just doesn’t know the rules versus a writer who knows the rules and breaks them creatively. These tend to be scripts with thoroughly developed characters, great pacing, and a satisfying emotional catharsis. They are scripts with a clear point of view and strong positive and negative stakes for the characters. Their message is the byproduct of a great story and not the sole reason for the story (i.e. the story isn’t preachy).

How do you feel about screenwriting contests? Worth it or not?

It depends. If you do well in a big one, you can get noticed. The right ones can help you get representation or otherwise forward your project. For example, one of my clients just won the Nicholl. She will get lots of meetings off of that.

There are obviously a ton that are a waste of money but it can boost your confidence to get those laurels. There is a backside to that too. When I see scripts in competition with laurels on the title page (DO NOT DO THIS!), it’s like they’re painting a target on themselves saying “find reasons to tear this down” and, except in the rare occasion when it’s a stellar script, we always can.

How can people find out more about you and the services you provide?

Visit us at PageCraftWriting.com. Our next round of script workshops starts in January, we offer one-on-one consulting services, and check out our Hearthside Salons podcast (on Podbean and iTunes) featuring conversations with writers, directors and other creatives.

Readers of this blog are more than familiar with my love/appreciation of pie. What’s your favorite kind?

That’s like asking me to pick a favorite sunset. I love anything fruit-related and made some killer loquat-ginger pies this spring. But I love pecan and pumpkin so I’m happy it’s that time of year. More pie!

The path through is around here somewhere

The actual writing-of-pages for the current project may be underway, but wow did it take several attempts to get there.

A lot of it involved figuring out how to best set up the world in which the story takes place. I’d considered starting it one way, then thought “how about if…?”, which resulted in another way, naturally followed by “then again, I could try…”

At the time, I’d settled on the one I thought worked best. Feeling confident about the state of the outline, I started on pages.

Progress was slow, but steady. After a couple of days, I was already up to page 20.

Which of course was MUCH MORE than it should have been.

Not that I strictly adhere to the “THIS happens on Page ____”, but there was just too much going on, which was slowing things down a lot more than I’d intended.

What to do, what to do?

One option was to keep pushing forward and then go back and edit like crazy, but at the rate I was going, I’d end up with a script approximately 150 pages in length. Not an option.

Or I could go back to an earlier version of the outline that only includes part of what’s already there.

Yet another option was to go all the way back to how I initially envisioned the whole thing starting.

Quick side note – you know how they say the first page really sets the tone for the rest of the story? This is a guideline I’ve always tried to work with, especially in this case.

The first pass didn’t cut it, nor did the second one. Something needed to be done.

So I went through my extensive notes, hoping to find a solution.

And I found it. And it was the original idea. It had exactly what I needed, and I’ve seen variations of it in other scripts and films, so there was no reason I couldn’t make it work for my story.

I got to work reorganizing it and streamlining it to help things move along faster. This including having to jettison a majority of material I was very sorry to see go, but it was necessary. No reason some of those details couldn’t be implemented later on.

Oh, and another small detail I forgot to mention – my computer’s OS updated, which my screenwriting software hasn’t been adjusted for yet, so working with that became quite a pain. Luckily, some recent contest success resulted in me receiving another screenwriting program. After a quick installation and a few “how to” videos about using it, I was on my way yet again.

All of one page so far. But I like it better than the previous versions, and it’s significantly better than having no pages at all.

Let the pushing forward commence.

Q & A with Michael Lipoma

Michael Lipoma is a WGA writer and a producer whose scripts have placed in the semifinals or higher in every major screenwriting competition, including winning Best Feature and Grand Prize at SLAMDANCE last year. With experience writing on assignment for features and television since 2010, Michael enjoys backing his characters into corners, forcing them to fight their way out or die trying.

He has developed multiple producers’ original ideas into commercially viable screenplays and pilots. He is co-creator and co-writer of a new television series currently in development in New Zealand. He is the lead producer on a feature film project currently in partnership with an A-List actor’s production company. Before writing and producing full time, Michael was Vice President of a $150M company. He also finds writing in the third person a little weird.

What’s the last thing you read or watched that you thought was incredibly well-written?

I have been binge watching The West Wing, and am dazzled by the dialogue–but it’s more than that. Sorkin doesn’t just write great dialogue–it’s the situations he places the characters in that give great dialogue even greater depth. And the dialogue wouldn’t be as meaningful if he hadn’t made these characters people we care about.

How’d you get your start in the industry?

I wrote spec scripts. Bad ones. Then I went to school and learned the craft. Then I just kept writing. While working on a script with a partner, we met a producer at AFM, and within 24 hours, we had a handshake deal to write a feature based on her original idea. That script was The Fall, and last October, it won Slamdance Grand Prize and Best Feature. But that makes it sound too easy. That journey started seven years ago. We attached another producer, have been through more page-one rewrites I can imagine, and have gotten–and incorporated–notes from many, many people.

Is recognizing good writing something you think can be taught or learned?

I believe recognizing good writing can be taught and learned–and you don’t need a teacher. The way to recognize good writing is to read ALL writing. I’ve learned more from giving really deep notes to scripts that were in terrible shape, than reading great scripts. Read every script you can, and when you read something good, you’ll feel it. It’ll sing to you from the center of your chest. But read all of it. After a while, you’ll internalize what’s good and what to stay away from. You’ll feel when a story turn is necessary. And you’ll realize that when watching a movie. I can’t tell you how many times I’ve hit pause on a movie, checked the timer, and said, “Yep. That’s midpoint.”

What do you consider the components of a good script?

The obvious, of course: structure, dialogue, making every syllable mean something. A story that turns, and delivers on the promise the writer made in the premise or opening. Also, a great opening. A killer first page. I’ve been working as a producer for the past five years, and I know within a page whether the script I’m reading has a chance at getting me interested. I do read all the way through, but I’ve always been able to tell within a page or two how it’s going to go. Haven’t been wrong about that yet.

There’s one more component, and it’s just as important to me as any of the other factors that make a good script, and that’s what people are calling today, “voice.” I read a lot of scripts, and many deliver what a script should deliver: Compelling characters, solid structure, serviceable dialogue. All good stuff. But when I read a script with an original voice, that delights me, and makes me want more, more, more!

I’ve also found that writers with a unique voice are fun people to hang with. And when you option a script, you’re going to be hanging with the writer for a few years, and hopefully you’ll end up friends for life. Also, I recognize I’ve strayed a bit from the original question about components of a good script. I do that. I stray.

What are some of the most common screenwriting mistakes you see?

Big blocks of action with no white space. My job as a producer is to read a script all the way through–but when I see solid pages of text, I take a breath, because I know it’s going to be a slog to get through. That’s not to say the script might not be great, but if I can offer advice to writers, make hitting the return key one of your best friends. Your reader will love it.

Another mistake is having dialogue move the story forward. In these cases characters usually tell each other what’s happening or how they’re feeling. That means everything’s on the surface.

What story tropes are you just tired of seeing?

Movies starting at funerals–ugh. Seen it too many times. Watching a big, surprising reversal or twist and discovering it was a dream (that happens more in TV, but still). Also, movie shorthand: a woman throwing up = she’s pregnant. You see a woman SPRINT to the bathroom and barf. Next scene: she’s pregnant.

Another trope that’s actually harmful in my view is when you see scars on someone that indicates they’ve been “cutting” (non-suicidal self-injury), and it’s just “movie shorthand” for a “troubled” teen, or a violent character about to shoot up a crowd. That easy-way-out character development is not only lazy, it stigmatizes people with mental health issues. It needs to stop.

What are some key rules/guidelines every writer should know?

1. If you want to write what speaks to your heart, you should absolutely do so. You get to write whatever you want. But…if you want to sell, or make writing your career, you should understand what the marketplace wants. And I’m not talking about chasing trends. I’m talking about a script with a recognizable structure (I believe humans are hard-wired to respond to structure), a story that makes us want to know what happens next, and a satisfying ending. Oh, crap. I strayed again.

2. Spend as much time on your concept as you possibly can before putting a single word to the script. You’re going to spend the next few months writing this script–make sure the concept is firing on all cylinders before you commit to it. If you do this, you will discover a lovely surprise: people will probably love your script.

3. Sort of a continuation of 2: before I dig into a new spec script (whether TV or feature), I test the concept. I tell it to people and watch them react. Then, I refine it. What’s nice is at this stage, I’m not invested in any great scenes–it’s just a few sentences, so nothing’s precious. Once I get a concept, and I’m satisfied it’s working and marketable, I write the pitch. Straight from concept to pitch–before writing one word of the script. This does a couple things: it helps me discover cool, hooky moments (that only seem to show up when I’m writing a pitch) and it helps me know where I’m going when I start outlining. I think this solves the problem I faced for so many years: writing loglines and pitches after the script is written.

4. This may not work for everybody, but most successful writers I know do this: outline. Outline, outline, outline! You can start at the end, middle, or wherever, but do yourself the favor of writing a solid outline for your script. This is one of the most freeing things a screenwriter can do. It also keeps you from getting blocked or stuck because you always know where you’re going. My analogy for outlining is this: it’s like an actor getting off-book with their dialogue. Once they’ve memorized the dialogue, and it flows through them, only then can they bring the real bits of themselves to their performance. Same with outlining. Once you do the hard story work and get that outline done, your story is there, and it’s working–then, you put in all the cool stuff that delights readers.

5. Make me want to care about your characters. Many scripts I read from emerging writers use their characters as tools to move their story along. People go to the movies and watch TV and immediately try to relate to the character on the screen. There’s a moment when people ask themselves (sometimes unconsciously–but they feel it) “Would I ever do that?” or “Oh, no, what would I do if that happened to me?” The writer needs to make their characters human, relatable, and empathetic. Not necessarily likeable, but relatable. It’s a thing of beauty when an antagonist makes a reader/viewer see a dark side of themselves reflected in the antagonist. So do the character work up front, know who they are and how they’d respond in any situation.

There’s an exercise I’ve asked people to do: take a line of dialogue, and rewrite it as if the character were at gunpoint. Now rewrite it if they were trying to seduce someone. Now try it if they’re terrified. Exact same meaning, but different situations. This exercise can seem absurd, but if you lean into it, it’s actually a lot of fun, and it will reinforce the need to really understand how your character would react in any situation. Once you really understand this about your characters, the audience will respond to them, readers will lean forward when reading them.

6. Make sure your lead is the most interesting.

This has happened to me. My supporting character was way more interesting than my lead. It took a bit of rewriting and really killing some darlings, but once I did that, my lead really sparked off the page. No actor is going to attach themselves to a project if the supporting character has a better part.

Have you ever read a spec script that you immediately thought “this writer gets it?” If so, what were the reasons why?

Absolutely. And I’ve only read two that did that. It started with character. These characters were not only real and full of life, their dialogue was crisp, clear, and every character had a unique voice. Most of the actual meaning was delivered through subtext–and that’s not just for dialogue, it was for the action too. Characters took action that delivered on who they are, or what they needed, or what their wound was that’s been holding them back. Also: there was a lot of white space on the page, which made it a fast read, and allowed me to forget I was reading a screenplay.

How do you feel about screenwriting contests? Worth it or not?

I know there’s a lot of debate about this right now. For me: they’re worth it–but you have to realize the goal, and I think there are two: 1) you want feedback, and 2) you want wins/credibility. For feedback: You’re sending your material out to sets of eyes who have no stake in your success. If you can afford it, get the notes/coverage, too. Look, we all have people who love us, read our stuff, and tell us it’s great. And that feels wonderful, but not really helpful if your goal is to improve your writing and yourself as a writer. There’s nothing more sobering than not placing in a contest, and looking at the 375 names who did, and think: “Damn, every one of those scripts is better than mine–what do I need to change in my script or my writing to get me in that group next time.”

If you can afford the coverage, it’s great to see what a neutral set of eyes thinks about your material. And sure, sometimes the notes are spotty, but there’s ALWAYS something in there that can help if you’re open to it. And being in lots of contests can help you open up to that. For credibility, contest placements/wins in the major competitions can truly open doors. All of that said, be wary. There are some contests that just feel like money mills. Do a little research, and maybe don’t submit to “Jimmy Joe’s Upstairs Screenwriting Bonanza.” Look into competitions. Who are the sponsors, how many years have they been running, what kind of press do they get?

How can people find out more about you and the services you provide?

The best way to learn more about what I do is to contact me directly through my gmail account and not through the production company email or website because those get filtered before I see them. Email: mlipoma@gmail.com.

Right now, I write on assignment for television and features, and provide TV and feature script development, consultation, and rewrite services for projects that have been optioned or have a significant element attached. Since I’m a WGA writer, any writing I do must be with a signatory, but for non-signatories I can provide script consultation and development services, and work with the writer and producer to help the production reach its goals. I tailor my services based on the needs of the project: from a dialogue punch-up to extensive restructuring and rewriting. One of my recent efforts was a page-one rewrite of an action script. 

Readers of this blog are more than familiar with my love/appreciation of pie. What’s your favorite kind?

You and I are kindred spirits! Pie is one of my favorite things on the planet! Picking one is kinda like deciding which of my kids I love most, but if forced, I’d have to say cherry. Or a really deep apple. Or pumpkin. Ok, sorry…

Cherry.

There. I said it.

Taking my time

As challenging as it is to write a screenplay, let alone a good one, one of the biggest obstacles to get past is coming up with a solid story. Have a relatively firm idea of what’s supposed to happen from beginning to end and you’re already ahead of the game.

Which is just about where I am with my latest project. Some of it feels rock-solid, while other parts are a bit on the wobbly side. A few scenes and sequences have been rewritten numerous times, and there are still some blanks requiring some temporary filling-in.

In the grand scheme of things, I’m pretty satisfied with how it’s coming along. I may not have it done as soon or as fast as I’d originally hoped, but that’s fine. I’d rather spend the time doing what I am now rather than ramming my way forward, and then going back and fixing all the things, which usually results in more changes and further complications.

As much as I would love to be able to just plow through, it’s just not how I operate. Developing my story’s outline is the part of the process where a majority of the heavy lifting gets done. It’s a lot easier to figure things out here than after it’s been written.

Admittedly, there are times where I’ll second-guess myself. Is this the right way to tell this part? Would this work better here, here, or here? What if I switched this around, or took it out altogether? Taking the time to explore all options might seem like a lot of work for now, but in the end, all of it will come together, giving me the results I need.

And that’s when I’ll feel ready to start on pages.

-Next week’s post will be all about promoting a nice selection of creative projects, so there are just a few days left to submit the pertinent info.

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