Q & A with Hudson Phillips of ScriptBlast

Hudson Phillips is a writer and producer from Atlanta, GA. He’s also the founder of ScriptBlast, an online community to help screenwriters navigate the emotional ups and downs of the writing journey, and host of the ScriptBlast Screenwriting Podcast.

What was the last thing you read or watched you considered exceptionally well-written?

The short story collection STORIES OF YOUR LIFE AND OTHERS by Ted Chiang is jaw-droppingly good. I don’t think I’ve ever read a short story collection where every single story is perfect. Each one is weird and memorable and moving and smart and tackles some big gigantic idea. I’ve also really enjoyed the Zoey Ashe series (FUTURISTIC VIOLENCE AND FANCY SUITS and ZOEY PUNCHES THE FUTURE IN THE DICK) by David Wong. Both are laugh-out loud funny with incredibly memorable characters in one of my favorite grounded science fiction worlds. 

Movie-wise, NOBODY was a surprisingly fresh take on the action hero. I could use the same line to describe SHADOW IN THE CLOUD, another film that shook up traditional action films. 

TV-wise, the first season of KILLING EVE really blew me away. I can’t think of a TV show that surprised me as much as that. 

How’d you get your start in the industry?

It is a very long, very winding road that has taken me here, where I still feel like I’m just getting started! I’d always been writing, but in my mid-20s I started taking it more seriously after a music career fizzled out. I ended up writing comedy scripts with two buddies of mine and the second script we wrote together (a sports comedy about church league softball) ended up getting optioned by Lionsgate films (thanks to a friend of a friend of a friend).

For a split-second we were “local celebrities” on radio and in the newspaper and then everything that could go wrong did go wrong. The writers strike happened, pushing it back a few years. Lionsgate changed out leadership and dropped the film. A local production company picked it up and made it, but completely threw our script out. I don’t think a single word of ours ended up on screen (I still haven’t seen it). So a quick high and low right out the gate. My two writing partners both gave up after a couple new scripts went nowhere, so I broke out on my own.

The problem with having writing partners is when you start writing on your own it’s like starting fresh all over again. So I leaned into the movies I loved the most – crazy sci-fi fantasy action adventure stuff – and started to write that. I’d write a script, send it out to connections in Hollywood, no one would be interested, and I’d write another one. I’d get occasional bites from a contest or the Black List, but nothing ever gained traction. I think in large part because I was a single dad to a young kid, so I couldn’t move out to L.A.

Pro tip: it’s SO much harder to make it in this industry if you’re not in the city where it all goes down. It was during this time of rejection after rejection that I started ScriptBlast as an online haven for writers to connect, talk about their struggles in a safe space, and find encouragement and inspiration. 

Being stuck in Atlanta, I leaned into what the city had to offer, which was great filmmaking talent and started making short films. This was a great way to get to know local actors and crew, and we started pulling together our little “collective” of talent until eventually, in 2017, we shot our first feature film, THIS WORLD ALONE. It’s a post-apocalyptic drama / thriller about three women attempting to survive in a world without technology or power. And after a very long 4-year journey (with a year-long pause for COVID), the film was finally released in May and is now available wherever you rent or buy movies online. 

THIS WORLD ALONE helped get my name out there enough and allowed me to make enough connections that I’ve since been hired to write a few other indie features. So while I’m not yet making a living at it, writing is bringing in a good second income right now. And I believe all these little seeds will eventually build momentum and add up to a career. Fingers crossed that 2021 is the year that it happens! 

Is recognizing good writing something you think can be taught or learned?

It’s interesting that you say “recognizing good writing” and not “becoming a good writer.” I don’t think recognizing good writing is something that can be taught or learned. But I don’t look at good writing that way. Good writing is a feeling. Good writing is being whisked away to another world and laughing and crying and cheering and getting done and immediately wanting to go back. A technically excellent screenplay that checks all the screenwriting boxes is not necessarily “good writing.” 

But I also think most people can be taught to become good writers (some just might take more time than others). I’d put writers into three categories:

Writers who can recognize good writing and turn around and immediately write an excellent story. 

Writers who can recognize good writing but struggle to write an excellent story.

Writers who can’t recognize good writing and will therefore never write an excellent story.

The ones who can be taught are in that middle level but I think 90% of us are in that middle level. We know what a great story looks like but it takes a lot of time and work and practice and patience to create one ourselves. 

What do you consider the components of a good script?

Such a great question. there’ s probably an infinite list, but here’s the first three that popped in my head:

Set-up and payoff. This is the easiest way to make your script look smart. Just set up everything you payoff and payoff everything you set up. Need a great line for your finale? Go back to your first act and find one that’s applicable. Have an item that represents something in the beginning? Make sure you bring it back in the end. My first rewrite is always looking for these things. 

Emotional honesty. We’ve all seen the movies (usually starring Adam Sandler) where you get this pat life lesson at the end like “spend more time with family.” These kinds of lessons are ultimately forgettable because they aren’t honest. They are themes we’ve seen a million times before. The real honest emotions aren’t pat answers, they are deep questions. Mark Duplass decries this as “you know when you’re up at 2am with your best friend and you’ve had too much to drink and you talk about your biggest fears? That’s what you should write your movie about.” Give the audience an answer, and they’ll forget it right after they leave the theater. Present the audience with an honest and brave question, and they’ll keep thinking about it long after they’re done. 

Tension & release. If a screenplay is a wavelength, it should go up and down. It’s all about pacing. A script should rise and fall and feel natural. I think this is one of the toughest things to teach because it’s a “feeling”. Lean into whatever genre you have, if it’s a horror movie it should be a little scary, medium scary, really scary, and then give us a break. If it’s a comedy, it should be a little funny, medium funny, really funny, and then give us a break. 

What are some of the most common screenwriting mistakes you see?

Telling someone else’s story and not telling your own. So many writers just regurgitate their favorite movies and don’t have anything unique to say about the world. Audience members don’t care about the “what” of your story, they care about the “why.” If you’re just writing something because “it’s cool” or “it’ll sell”, the audience can see right through that. It goes back to the “emotional honesty’ thing above. It’s the old saying “write what you know” but that doesn’t mean write about your day job or your current boyfriend, it really means “write what you feel.” If you’re emotionally connected to your story, your audience will be too. 

What story tropes are you just tired of seeing?

Usually the things that make me roll my eyes have to do with masculinity on film. I get so bored with cold, stoic, masculine action heroes. I’m equally tired of female action heroes who feel like someone went into the script and just did a search to change “him” to “her.” And don’t get me started on shallow descriptions of women in scripts “nerdy but beautiful” or whatever. Like the two films I mentioned earlier – NOBODY and SHADOW IN THE CLOUD, these are films with warm, broken, interesting, action heroes who lean into their vulnerabilities as much as their strengths. 

What are some key rules/guidelines every writer should know?

Here’s kind of a checklist I try to run through for every scene I write:

GOAL: What does your protagonist want in this scene and how are they going to get it?

CONFLICT: What obstacles make it difficult for your protagonist to reach that goal?

CHOICE: What difficult choice will the character have to make as a result of the conflict? 

STAKES: What is hanging in the balance with each choice?

TWIST: What does this choice tell us about the character that we didn’t already know?

THEME: How does this choice push the character’s emotional journey forward?

CONNECTIVITY: Can the elements of this scene be set-up in a previous scene or lay the ground-work for future scenes? 

VISUALIZE: Is there a visual or item that can replace obvious dialogue or action? 

LESS: Is there a “perfect line” or action that could say it better than a long drawn-out scene?

VOICE: How can you rewrite it to be more “you”?

Have you ever read a script where you thought “This writer really gets it”? If so, what were the reasons why?

The screenplays that I love all make me feel something. They get an emotional response out of me, whether that be fear or laughing or crying or warm-heartedness. They are masters of set-up and payoff. They surprise me at every turn and never make the obvious choice, I can’t predict where the story will go. They ask big questions about the world. 

How do you feel about screenwriting contests? Worth it or not?

On their own, I think they’re worthless. I don’t know if I’d go as far as calling them scams. I think a lot of contests are well-intentioned, but it’s a model built on 99% of writers who enter paying money and getting nothing in return. That industry has created a lie that writers can write one screenplay, enter a contest, win, get an agent, and go write Hollywood films. This lie is why so many writers give up after their first script. It’s heart-breaking to me. 

Having said all that, I still enter them. Why? Because I think they do have merit when combined with other things. It’s all about stacking the deck. If you google the winners of these contests, you’ll usually find that they’ve written multiple screenplays, have already made some indie films or short films, maybe published in a different medium, might even already have representation. A contest on its own means nothing, but when you put a win on your writing resume alongside a dozen other things, it helps stack the deck. 

If you’re going to enter a contest, pick and choose carefully. First, only enter contests that actually give you something of value, whether that be notes or industry access. Secondly, don’t enter the big, giant contests where you’re competing against 10,000 other writers. Instead, find all the local film festivals that have screenwriting competitions, enter those and then attend those festivals! A strong connection with another filmmaker at a festival is worth a million times more than a laurel on your website. 

I always tell writers “don’t put your career in the hands of someone else.” Contests are relying on someone else’s validation of your work. That’s a very unhealthy way to live. Go make a short film. Go make your own $1000 feature. Attend festivals and meet people. Seek out local producers and directors and pitch them ideas until you connect on something and go make it. Make a narrative podcast or YouTube series. There are a million options to advance your career and I suggest you do all of them. 

How can people find out more about you and the services you provide? 

I’ve been doing ScriptBlast as a free service for about 5 years cause I always struggled with charging for anything that wasn’t actually helpful for writers. So I just launched a new online community in 2020 where we have weekly Zoom calls, tons of free resources and courses, accountability worksheets, share notes on each other’s scripts, etc. It’s blown my own productivity through the roof just being a part of it, and multiple writers have finished their screenplays as a result of being in the group. And it’s only $10/month. You can try it free for a week at Members.ScriptBlast.com.

I also do a podcast and provide other free resources (like online courses or one-on-one consultations) you can find at ScriptBlast.com. And if you’re interested in checking out THIS WORLD ALONE, it’s available on all digital platforms. You can learn more at ThisWorldAlone.com

Readers of this blog are more than familiar with my love/appreciation of pie. What’s your favorite kind?

It’s hard to beat a slice of hot apple pie with a scoop of vanilla ice cream. But, if there is no heat source or ice cream, I might go with peanut butter pie.

Q & A with Aiko Hilkinger

Aiko Hilkinger is an award-winning, queer, German-Japanese screenwriter from Colombia. She primarily works in fantasy and animation, and her pilot “Kate and Ava” placed her in Network ISA’s “Top 25 Screenwriters to Watch in 2021”. Hilkinger creates magical worlds filled with diverse characters that children and teenagers can relate to and see themselves represented in. Not only does she strive for diversity and inclusion in her stories, but most importantly, she believes that through her animation work she can connect with kids and help teach healthy communication and to own up to their mistakes.

When she’s not writing, Hilkinger works as a script analyst for big screenwriting contests and has recently started her own script consulting business.

What was the last thing you read or watched you considered exceptionally well-written?

I feel like I’ve said this to the point where the people who know me have gotten tired of hearing it, but Kipo and the Age of Wonderbeasts on Netflix has to be my pick. I honestly think the show made my 2020 much more bearable while also blowing my mind with their imaginative storytelling. The show was planned as a three-season arc and you can tell when watching it that it was meticulously planned as the story is just so tight and has a clear message all the way throughout.

How’d you get your start in the industry?

I actually don’t feel like I’ve “made it” into the industry yet. I joke that I graduated from “baby writer” to “toddler writer” in 2020 since it was a learning year for me. After I graduated from film school, one of my teachers helped me get an internship with an agency where I perfected my coverage skills. After that I applied to work as a script analyst for a contest site while entering some contests here and there for the first time.

I won some pretty cool awards this year and was named one of the Top 25 Screenwriters to Watch in 2021 by Network ISA. I’m looking forward to new opportunities this year, like getting signed and hopefully selling my first script or getting staffed in a room.

Is recognizing good writing something you think can be taught or learned?

I think you can teach someone what to look out for (structure, format, clear goals, etc.) in a script but after a while it becomes a feeling. It sounds strange, and it definitely is, but after reading as many scripts as I have, you start to very easily pick up on things that make a script good or bad. At times it has everything to do with those “rules” we’re taught in film school, and it’s easy to technically say why something isn’t working, but it’s only through practice of your own craft and opening yourself up to criticism that you really learn what works or doesn’t for you, and how to break those rules.

What do you consider the components of a good script?

A good script has something to say. I’m a sucker for a good theme, and I always suggest looking at it as a “thematic statement” or “the lesson the protagonist or antagonist will learn”. When a writer knows what they want to say with their piece, it gives the story direction, and it is much more enjoyable to see them get there.

Oftentimes when a script doesn’t know where it’s going, you can feel it, it’s like you’re wandering around aimlessly through a world, surrounded by characters who don’t know what they want and thus you don’t know what they need. Definitely start your writing journey by knowing your why (why do you want to tell this story and why does it need to be told now?).

What are some of the most common screenwriting mistakes you see?

One of the most common mistakes I see is characters not having a clear goal. A goal is the driving force behind the protagonist accomplishing something by the end of the script and without it, the story can drag on and become repetitive. We don’t want to see someone live their life day to day because it’s not dramatic; not every action pushes the story forward. That’s why it’s important that not only the protagonist has a clear goal, but the antagonist does as well, since they’re the ones who will get in the way of the protagonist.

I also recommend giving other characters goals of their own so that they can be more rounded and have something going on that gives them more depth other than doing whatever the protagonist needs them to do.

What story tropes are you just tired of seeing?

I’m exhausted of seeing every queer story be about “coming out” and dealing with homophobic families, friends, etc. It’s the same annoyance I have about POC films, especially Asian-American stories, only being about the struggle of immigration. There are so many other beautiful stories that can be told outside of the constant struggle to be accepted by a straight, white society that need to be told in order to showcase the beauty of our cultures and communities.

I want to watch a film about queer love that has nothing to do with strife or struggle, and I’m so happy that we’re slowly starting to get there with shows like Schitt’s Creek and She-Ra. And I would love to take my family to watch a film with characters that look like us where they’re just living their lives unapologetically, like Crazy Rich Asians and One Day at a Time.

What are some key rules/guidelines every writer should know?

Write with a purpose. Know your why. Why are you writing this story? And why is it important to tell it now?

Fill out a bullet point list of your main structure in order to know your main emotional turns before you start writing.

Always outline, even if you don’t like it. Look at your outline as your first draft.

Make sure your characters have clear goals (wants) and clear needs (areas for growth).

Sneak exposition through conflict.

Make sure your characters are emotionally motivated.

Antagonists should have a clear driving force behind them.

Read as much as you can and make it a variety (both produced and peer scripts) in order to figure out what works for you in terms of storytelling, and to practice pinpointing why they don’t work for you.

You don’t have to take every note you get. Take the ones that resonate and throw away the ones that don’t.

Have you ever read a script where you thought “This writer gets it”? If so, what were the reasons why?

The main reason is that it’s clear the writer has something they want to say. I know I’ve mentioned this a lot, but it truly is the most important thing you can do. The second I get your voice and understand your point of view, I’m in. It’s our job to make that as clear as possible because our voice is what will set us aside from other writers. It’s what we bring to the table, what we’ll get hired based on, so it’s the most important thing to develop. And through a lot of practice, giving and receiving notes, you’ll get there.

How do you feel about screenwriting contests? Worth it or not?

Contests can be worth it if you have money to splurge. I know a lot of people who haven’t had a lot of success from them and it can definitely be frustrating. I’ve had a very 50/50 experience. I didn’t make it into a few contests that I was excited about, but then I made it into one that really, really worked for me.

You have to be very clear with yourself about what you want out of these contests (exposure, management, etc.) and make sure you know they’re not your only chance to get into the industry. Also, be sure to ask fellow writers about their experiences in order to find out which contests are the best for you and your goals.

How can people find out more about you and the services you provide?

I am super active on Twitter – @aikohwrites. That’s where you can find me saying things I probably shouldn’t. And if you’re interested in my coverage services, you can go to aikohilkinger.com/script-coverage to find more information.

Readers of this blog are more than familiar with my love/appreciation of pie. What’s your favorite kind?

This is such a good question! My favorite is apple. My mom has always had her own recipe and her apples for some reason always taste amazing. But if we’re being more specific, I love a good, warm and buttery strudel (maybe with some ice cream and caramel).

Q & A with Jenny Frankfurt of Finish Line

Jenny Frankfurt is the founder of The Finish Line Script Competition. She was a literary manager in LA, NYC and London for over 20 years.

What’s the last thing you read/watched you considered to be exceptionally well-written?

I May Destroy You. Hands down the best show I’ve seen in the past year, and I’ve watched A LOT during Covid lockdown.

I also think Revelation, which won the Grand Prize Winner in this year’s Finish Line competition, is one of the best pilots I’ve ever read.

How’d you get your start in the industry?

I was at Tisch School of the Arts at NYU in the Cinema Studies Department and applied for a job as a floater (permanent temp) at the William Morris Agency. I got the job and realized I wouldn’t be able to do do it and fulfill any kind of classes. Since my plan was to work in representation after I graduated, I dropped out and started working instead. Though I wish I had finished college for personal reasons, it was the greatest opportunity I could’ve had. My time at William Morris (now William Morris Endeavor) was the most educational of my career.

Is recognizing good writing something you think can be taught or learned?

The more writing, bad and good, you do, and films/TV you watch, also bad and good, the better one can be at discovering what good writing truly is. Good writing is not subjective in my opinion, but one’s taste in various styles of writing is. I’ve always been a voracious reader since I was little. When I started covering scripts for the talent department at William Morris, I’d read them incredibly carefully and determine what roles were important for casting and not. To read something carefully is one of the most important elements of being a good recognizer of what is working and what isn’t. That and having an open heart and mind to story, ideas and the ways storytelling connects to our emotions. The more you read and pay attention, the more these things become evident.

What do you consider the components of a good script?

It’s become clearer to me that the writer’s voice is the most important thing in a script. It’s what sets a great script apart from a good script. Theme and emotion ought to be linked, and when done right can be very powerful. Characters written without feeling will come across as just that – they’ve been outlined and written. All of this, when done really well, pops off the page. It’s a joy to see.

What are some of the most common screenwriting mistakes you see?

Lack of planning in a story. Set pieces that are there only because the writer had a cool idea and stuck it in a script that doesn’t connect to that scene or narrative. Ideas and development of characters that are just good enough. Just good enough isn’t enough anymore. Energy on the page is a necessity.

What story tropes are you just tired of seeing? 

Crying in the shower, sliding down the wall, a single tear. Mainly though forever the answer to this question will be road trip movies. Almost impossible to write them without them being full of every trope. Joe needs $25K or his mother will not get the operation she needs and gosh, an opportunity to get this money happens to present itself and hijinks occur. It may be fun, it may have merit, but it’s a trope.

What are some key rules/guidelines every writer should know?

There are no rules.

Just tell the story.

Outline. 

Create an interesting setting and fascinating characters. Plop them in and let it happen.

Research the industry; know the ‘players’, read the trades.

When you receive notes, take what you like and leave the rest. Keep your voice.

Leave your ego at the door.

Have you ever read a script where you thought “This writer gets it”? If so, what were the reasons why?

Oh wow, yes. But most of the time if you ask the writer they don’t know that they have! There’s a certain beauty in a confident piece of writing, no matter the medium. It’s a lack of excess rather than an addition of something. It’s the combination of just enough emotion, character development, story hook, theme. Just tell the story.

Seeing as how you run a screenwriting contest, what are the benefits for screenwriters to enter the Finish Line competition?

You can rewrite and resubmit new drafts for free throughout the competition and our notes are fantastic. They really are. They’re actionable so they don’t just say what works and what doesn’t, but we offer suggestions on how to fix it when it’s not working. We work with our writers so you feel connected; not just a fee thrown into the ethers. We want to help you get your script in the best shape you can by the end of the competition. If you don’t win, you still have a better script for another competition or a manager or producer. 

Also, we have a large number of mentors – over 40 throughout film/tv and in the US, UK, Canada and Australia. Top people. People who can actually make things happen. From this 40 you usually get another 5-10 from referrals from the mentor and we add a few more on once we know the winning scripts and determine who else might respond. So there are a lot of people you’re meeting and building a working relationship with. We really mentor you throughout. We always go the extra mile and stay in touch, continuing to help long after the year has passed.

Lastly, we don’t overcharge and you can connect with your consultant if you need to clarify notes. We’re available to you. And we speak to all the semi-finalists after the competition and talk about the industry, your script, game plans for representation, etc. We end up working with some of the semi-finalists as well!

How can people find out more about you and the services you provide?

Our website is chock-full of information at www.finishlinescriptcomp.com. And you can email us with questions at info@finishlinescriptcomp.com. We’re on Twitter, Instagram and Facebook too!

I’d also like to point out if you have a script for a feature, short, or TV pilot, both this year’s Finish Line Script Competition and the Tirota/Finish Line Social Impact Competition are now open for submissions. Click on the link above for all the details.

Readers of this blog are more than familiar with my love/appreciation of pie. What’s your favorite kind? 

Hands down, it’s apple. Preferably apple crisp. ‘Merica, right?

Q & A with Barb Doyon of Extreme Screenwriting

BarbDoyon

Barb Doyon is the owner/founder of Extreme Screenwriting, a Los Angeles-based screenplay and TV pilot coverage service. She is well known among Hollywood producers as a skilled ghostwriter who is also a produced screenwriter, producer and award-winning documentary writer.

She’s a yearly keynote speaker at the Script-to-Screen Summit and has authored books on screenwriting including, Extreme Screenwriting: Screenplay Writing SimplifiedExtreme Screenwriting: Television Writing SimplifiedTurn Your Idea into a Hit Reality-TV Show, 10 Ways to Get a Hollywood Agent to Call You! and Magnetic Screenplay Marketing. Before opening Extreme Screenwriting, she worked at Walt Disney Studios writing press releases for the studio and Disney Sports.

What’s the last thing you read or watched that you thought was incredibly well-written?

Extreme Screenwriting’s client Larry Postel’s upcoming Netflix movie The Main Event was a solid, inspirational read. Larry captured the Follow Your Dreams theme and wove it into a compelling conflict that incited a hero to break through his flaws and become a champion. It’s the story of a little boy who takes on WWE Superstars and I love how the trailer states the theme.

How’d you get your start in the industry?

I worked at Walt Disney Studios in the press room where I wrote daily press releases for then-CEO Michael Eisner and the studio’s production companies. One day a producer asked if I had time to do coverages and he showed me how to spot the diamonds among the coal heap. This eventually branched into my company Extreme Screenwriting.

What do you consider the components of a good script?

Whether they realize it or not, audiences want to viscerally live through a hero and experience the types of change they can’t, won’t, or are too afraid to implement in their own lives. Regardless of genre, the writer should make sure that the external and internal conflicts are interlocked, resulting in an external conflict that forces change in a hero. Most writers are excellent at coming up with unique concepts, but fall short when it comes to the hero’s flaw and arc. A good script combines external and internal conflicts to solidify a hero’s arc.

What are some key rules/guidelines every writer should know?

-Interlock internal and external conflicts, as noted above.

-A producer should be able to remove all dialogue from a screenplay and still know what the movie is about. It’s called a ‘motion picture’ for a reason.

-Don’t take format for granted. Learn how to use it to create pacing, emotion and to help guarantee fewer scenes are rewritten or deleted during the development phase.

-Stop asking gurus to explain subtext and start listening. Learn to hear subtext in everyday dialogue. This is fastest, easiest way to learn how to write it and how to become a pro at lingo.

-Don’t toss in something because you think it’s interesting. If Mona’s red skirt doesn’t mean something to the story as a whole, then leave it out.

-Learn the genre rules! Producers buy screenplays based on genre.

-Start thinking of description as action and create moving picture. Don’t tell us the room’s filthy. Show John walk in, toss cigarettes into an overflowing ashtray and kick his feet up on a pile of yellow newspapers.

-Be able to state the screenplay’s theme in one line. Producers ask, ‘What is the theme?’ to weed out amateurs from pros. Amateurs can’t answer this question.

-Your hero should get the best lines, the last line, the big scene moments, a grand entrance, and the worst-case scenario should happen to them and they alone should resolve the main, external conflict.

What was the inspiration/motivation for your book Magnetic Screenplay Marketing?

It’s heartbreaking to see extraordinarily talented, aspiring screenwriters struggle for years to get a producer to read their material. Extreme Screenwriting does help writers promote their material in our monthly newsletter, but writers need to spend as much time marketing as they do writing. Most do not! Instead, they send out a few queries here and there, maybe attend a pitch festival every couple of years and that’s it.

The market is rapidly changing, and if aspiring screenwriters don’t change with it, they’ll be left behind with little hope of getting their material into the right hands. The change in the industry requires a new way of thinking and it does have a learning curve, so that’s why I decided to make a book detailing how to get ahead of the curve and beat the competition with this a marketing strategy.

This book is very different from other screenwriting books in that it focuses more on what a writer can do AFTER they’ve gained some experience and have market-ready scripts. Is what you describe a newer development for screenwriters, and what results have you seen from it?

The marketing technique I outlined in the book, related to getting a producer to call you, isn’t new to the industry. It’s been around for a long time, but until recently, this strategy hasn’t applied to screenwriters. However, there’s been a shift in the industry. Like any other product (yes, a screenplay is a product), the buyer (producer) wants social proof of its viability and is even hiring staff to find material with this ‘proof’ attached.

The Magnetic Screenplay Marketing book teaches the writer how to develop this marketing strategy and put it to use. Prior to publishing the book, I worked with 13 writers to beta test the strategy resulting in agent representation, three options, a television pilot deal and 362 combined read requests, averaging 27 per beta tester. A few did fail at the process, but they didn’t complete the steps, skipped steps, or simply quit before even giving it a try. Therefore, results will vary, but the bottom line is the fact that the industry is changing. I highly recommend aspiring writers get aboard this fast-moving train before they’re left behind.

One portion of the book is about writers obtaining “bread and butter assignments”. What does that mean, and why are they a potential avenue for writers?

This pertains to one of the strategies outlined in a section of the book on how to get an agent to call you. The first agent 99% of writers sign with will be from a boutique agency. These are the smaller agencies in town and while they do make sales, most of their commissions are generated from writing assignments, rewrites, and ghostwriting. It’s so prevalent that it’s literally become their ‘bread and butter’, in other words it’s the main moneymaker.

However, a lot of writers refuse to do this type of work. They’d rather wait around to sell their own screenplays. This sounds reasonable, but if it’s been a year (or 2) and a writer’s work hasn’t sold and the writer won’t do this lucrative work, they become dead weight for the agent. This creates an ‘opening’ for the aspiring writer who notes in queries that they’re open to all kinds of writing assignments! During the beta test, one of our writers gained representation using this strategy. A writer who isn’t open to doing assignments is leaving a lot of cash on the table and missing out on a golden opportunity to gain representation.

You mention sending in writing samples (when and only when requested). One of the options you suggest is to send the last 10 pages of a script. Why the last 10 as opposed to the first 10, and what results have you (or other writers who’ve done this) seen from this?

This is a strategy I decided to add to the book after several years of hearing of its success. Most agents, producers and story analysts agree that most writers know how to nail Act I, but then the material starts to fall apart. The result is an accumulation of story points that miss the mark.

Therefore, if a writer can still intrigue them with a strong ending that reveals voice, theme, solidifies a plot, and nails down pacing while intriguing them to want to know more, then the screenplay’s worth reading. This isn’t the preference for all agents and producers, but even those who start off requesting the entire screenplay often flip to the end first.

You also have a section of the book regarding writers creating teaser trailers for their scripts. What’s a teaser trailer for a script, and what’s the advantage in doing it?

This is part of the new marketing strategy that involves creating an audience for a screenplay via social media, primarily YouTube. This doesn’t involve a Hollywood-style trailer, but rather a simple teaser video that can literally be done for $0 cost (the book shows how) and all the writer has to do is write a 1-page script.

Think about it. For years, producers have purchased books and reality-TV concepts that got their start on social media, based solely on the fact they came with a built-in audience. When a writer sits down to pitch a script, I guarantee the producer is wondering if the story can draw an audience, but imagine the potential for a sale if the writer walks in the door with an audience already attached to the screenplay. It’s a huge advantage and can make the project a hot commodity!

How can people find out more about you and the services you provide?

Extreme Screenwriting invites writers to visit us at www.ExtremeScreenwriting.com. We offer coverage, a free monthly newsletter, and see the Bookshelf tab for the Magnetic Screenplay Marketing book (available for instant eBook download).

I also have three new books:

Screenplay Format: Learn How to Format Like a Pro

Teaches screenwriters industry format from basics to pro techniques, including how to use format to create emotion, suspense, etc.

Screenplay Notebook: Story Analyst’s Checklist

A workbook that includes Story Analyst’s Checklist for plot/execution, characters, dialogue and scenes with 26 blank pages for each section to work through problem areas. Makes a great keepsake.

Screenwriters World: Word Search Puzzle Book

Great for breaking writer’s block and having fun. Makes a great gift for screenwriters.

Readers of this blog are more than familiar with my love/appreciation of pie. What’s your favorite kind?

Homemade blueberry.

blueberry pie

Q & A with Mitchell Levin

red shirt

Mitchell Levin was born in Detroit, Michigan. He received his BFA in Film from Columbia College, Chicago and his MFA in Dramatic Writing from New York University’s Tisch School of the Arts. He began his career as a Story Analyst at 20th Century Fox in Los Angeles, and as a development executive there worked with Arthur Miller on his screen adaptation of THE CRUCIBLE, which starred Daniel Day-Lewis.

Mitchell has worked, at one time or another, for every major Hollywood studio and has taught screenwriting at UCLA Extension. He recently left Steven Spielberg’s DreamWorks after 22 years as senior Story Analyst. There, he worked on films including GLADIATOR, ROAD TO PERDITION, THE RING, CATCH ME IF YOU CAN, THE HELP, BRIDGE OF SPIES, and more. He is now working as a freelance script consultant for film and TV and can be reached via his webpage ScriptsRX25.com.

What’s the last thing you read/watched you considered to be exceptionally well-written?

It was a clip someone posted of a single scene from the TV show PEAKY BLINDERS, which I hadn’t watched but now will. So tense! Two male and one female gangster threatening a nun at an orphanage where a little girl had been abused. Masterfully written, performed and shot. Very still, but very edge of your seat, very heart in your mouth.

How’d you get your start in the industry?

While I was getting my MFA in Dramatic Writing at NYU back in the ‘80’s I did an internship as a reader for a producer named Martin Bregman, who made SERPICO and SCARFACE, among others. They hired me after the internship was over.

You were a Story Analyst at several major studios. What did that job entail and what were your responsibilities?

I started at 20th Century Fox when I moved out here. Not everyone knows this but the major studios are all signatory to the Story Analyst’s Union, which pays quite well, as opposed to freelance reader jobs. The union was very difficult to get into, even back then, and is virtually impossible now. I was then promoted to development executive and set up THE CRUCIBLE. I actually gave notes to Arthur Miller (he implemented all but two!) I told him, in our first meeting with then-president Roger Birnbaum, that we decided to set THE CRUCIBLE in space. Cute, huh?

After three years I realized being a corporate executive was not for me. I worked as a story analyst for every major studio at one time or another, but spent the past 22 years at DreamWorks. My job was to cover submissions, but also to help develop projects by doing in-depth notes from the time we acquired scripts or books to the time they either went into production or into turnaround.

When you’re reading a script, what about it indicates to you “this writer really gets it”?

Clear, coherent writing. Compelling premise and protagonist. Authentic sounding dialogue. Well-choreographed, not too-dense action if it’s an action piece. Clearly defined central conflict. An interesting world or a new spin on a familiar idea. And hopefully, a story behind the story, i.e., a bigger theme.

Follow-up – have you ever read a spec script that was an absolute, without-a-doubt “recommend”? If so, what were the reasons why?

The only script I remember giving a Recommend to was called THE ASSUMPTION OF THE VIRGIN, back around 2002. It wasn’t a spec, it was written by Anthony Minghella, based on a book set in the Renaissance. Sydney Pollack and Benicio del Toro were attached.

Readers shy away from Recommend because it sets off too many alarms. A Double Consider (for script and writer) is sufficient to let the exec know you’re excited. A Recommend is really sticking your neck out, and if the exec doesn’t agree with you, you worry you’ll be in trouble even if you’re told you won’t be.

Is recognizing good writing something you believe can be taught or learned?

To some extent, of course. Then again, it’s also subjective. One person’s cup of tea may be another person’s cup of swill.

What do you consider the components of a good script?

First of all, a great premise, but they are hard to come by. Beyond that, a compelling protagonist (who doesn’t have to be likable if he/she is fascinating), dialogue that pops, a clearly defined conflict, and always, escalating stakes and hopefully a sense of surprise.

What are some key rules/guidelines you think every writer should know?

– Know your logline. Often I get the sense a writer couldn’t tell me their logline if asked; not concisely, anyway. A one or two sentence synopsis of the story that tells me the inciting incident, who the protagonist is, who the antagonist is, what the central conflict is, what the stakes are, and gives me a sense of the possibilities within the story without giving away the ending.

– Leave plenty of white space on the page. Readers hate lots of dense black text. Don’t overwrite. That goes for dialogue and action.

– Don’t introduce too many characters at once that will be hard to keep track of.

– Don’t give character similar names (Jenny, Joanne, James)

– While the reader has to read and synopsize your entire script, the exec may not read past the logline on the coverage, or past the first 15 pages of your script. You have only that brief window to really engage him/her and let them know “what is” – who, what, where and why – and really grab them.

– Very important – Don’t be boring!!

Are they are any cliches or tropes you’re just tired of seeing?

I hate clichés always, and a trope isn’t necessarily a cliché. If by trope you mean a metaphor or archetype, they can always be done well or poorly, whether it’s “cross-cultural romance” or “reluctant hero”. Certain clichés bug me more than others, because they come up so frequently, like: “EMILY, 25, beautiful but doesn’t know it” or when the villain says to the hero “We’re not so different, you and I”. Or villains named DEVLIN because it sounds like DEVIL. Or when a character says “I just threw up in my mouth a little,” which makes me throw up in my mouth a little. It was funny the first time I heard it in a ‘90’s sitcom, but hasn’t been since. Likewise, the word “amazeballs,” which comes up a lot in comedy scripts, but I doubt anyone has ever actually said it in real life.

How can people find out more about you and the services you provide?

Since leaving DreamWorks, I’ve been working as an independent script consultant. My webpage is ScriptsRX25.com. I work one-on-one, in-person, or via Skype or Zoom. I work conversationally, as opposed to using written notes. I find it’s far more productive for writers and far more stimulating for both them and me. I can help with screenplays or TV pilots.

Readers of this blog are more than familiar with my love/appreciation of pie. What’s your favorite kind?

When I was a kid I wasn’t fond of birthday cake and always asked my mom to make me a cherry pie. My tastes are more sophisticated now. Unfortunately, I’ve since been diagnosed with Type 2 diabetes. This surprised me, as I don’t have a weight problem. When I asked my mom about it, she said, “Oh, yeah, I forgot to tell you.” It seems it runs through the whole family on her side, but it skipped her.

cherry pie 2

So the only pie I tend to eat these days is humble pie, usually on those occasions, and there have been many, when I embarrass myself in front of famous people.