Writer, promote thyself (part II)

flyers
You’ve got a lot of competition, so how do you stand out in the crowd?

Used to be that you’d need help promoting your own material. Agents, managers, editors,  publicists, etc.

Not as much anymore.

With the worldwide reach of the Internet, a creative individual can present themselves and their endeavors to a global audience, via a website or blog, ads, tweets, and so on.

Having seen more and more of my writing associates taking the initiative and becoming their own promotions department, I was curious to find out more about HOW THEY DID IT and the results.

Some of the responses are presented here, with the rest coming up in future posts. (And if you’ve done something similar for yourself, feel free to drop us a line to be included).

In today’s spotlight:

Mark Gunnion (MG)
Boomer Murrhee (BM)
Diana T. Black (DTB)
Craig Griffiths (CG)
David Hal Chester (DHC)

What projects are you promoting?

MG –  I’m pretty much promoting my last four screenplays for spec sales, and myself as a writer for assignments and re-writes.

BM – A one-hour TV Thriller/Drama titled HELLBOUND HEROES.

DTB –  I have three completed features, and one of my teleplays is being rewritten as a feature.

CG – at the moment “The Hostage” 

DHC – I’m actively promotiong my two female-driven dramas, TILLIE and BIG SISTER. TILLIE is an adaption of a long-forgotten American book, and BIG SISTER is based on a tragic family event. Both screenplays have placed multiple times as finalists, and feedback has been consistently good. I’m also promoting a Netflix-style comedy PRINCESS. IN REVERSE. It’s based on my co-writer’s book, published by Simon & Schuster, about her unique experiences as a young American wife in Nagoya, Japan in the 1990s.

Do you have a website for your material, or do you post each project on an individual basis?

MG – I use a variety of posting sites to post the full scripts and loglines, and for sharing  – MovieBytes, FilmFreeway, InkTip, Coverfly. And I have my own “Screenwriting Services” page, 500Haiku.com, to post my awards, the posters my wife has made for my scripts, a bio, photo, and my log-lines. I’ve also just joined a new site for writers to swap reads and reviews, attached to Twitter, called SpecScriptShoutOut.com, where you can post similar info. I maintain profile pages and loglines at most of those, to varying degrees, when I can get around to updating them. I also have a LinkedIn page that is split between my day-job (naming new products and companies) with my screenwriting services and news. I also host a Screenwriter’s group on Facebook where I mostly learn from people with more experience, and where I try to make a welcoming place for writers to swap war stories and strategies.

BM –  I post each project individually. However, I may consider a website in the future.

DTB – I have a website but it’s still under construction and I need to do a rethink, because it’s getting spammed via the ‘Contact Me’ page… not sure what to do about that. As I’m also a professional actor, I may have to split the current website and have two … warming up to that idea.

CG – www.griffithscreative.com.au is my site. I don’t do social media. I used to focus on social media. However, that is a stream. A stream needs maintenance. My website is a resource. I intend to start a twitter and instagram for each film. For a few months leading up to release.

DHC – I have a website dedicated to not only my original screenplays, but also my short films and produced screenplays that I was commissioned to write. https://www.davidchester.com/

How do you put your promotions together?

MG – Any time I have anything plausible to announce – Finishing a first draft, or advancement in a contest, or a new poster, or something in the news that makes reference to something in one of my scripts – I’ll do a LinkedIn posting, with some kind of exciting, eye-catching picture (since LinkedIn is visually so boring). When I have a good result at a contest, I’ll often do an email blast to prodcos and managers with the win in the Subject line. I am beginning to work the #Writers and #Screenwriters angles on Twitter, and have made a few interesting connections there. 

BM – Once I complete a project and have gotten feedback from peers or coverage I will focus on a succinct logline, query letter and a one-page synopsis. For a TV project I put together a series bible. I begin by sending queries to contacts in my network who may be interested in this type of project. I then expand my network and research IMDb-Pro for producers and show runners. I entered several TV Pilot contests. I am currently planning on another trip to LA/Burbank for face-to-face pitches.

DTB – I have to go back and complete/review the marketing modules for ScreenwritingU’s MSC and Binge-worthy TV Bootcamp…and get marketing, but until I have this body of work ‘licked into shape’, I see little point. I’ve heard that creating buzz  regarding a specific project via Instagram/project is helpful. I’m yet to explore that option. 

CG – I focus on developing my personal brand. This will work across all projects.

DHC – I create mock film posters for my projects, which includes mentions of placements in contests, and create a page for them on Facebook. I also promote them via Twitter and sometimes on Instagram. I also create a 2-page written pitch, a 1-page written pitch, and 1-paragraph pitches, which are made specifically for including in query letters. I also connect with screenwriters on Twitter and writing groups on Facebook and do subtle promotion on those sites. 

How have the results been from your doing this?

MG – Nada. Well, that’s an exaggeration. I have a response rate to my cold queries around 1-2 percent, not atypical for cold-calling type emails, and similar to what I get from my day-job promotion. Only difference, that approach in my day-job has generated a living wage for over 20 years! While after seven feature specs, I’ve only had a couple of no-pay options, and no sales. I have some interactions with a couple of movie-makers via LinkedIn, and I assiduously work on expanding my contact list there.

BM – I’ve had over 20 script requests. However, this has not resulted in an option agreement at the time of this writing.

DTB – I know when I do get around to marketing, it must be a concerted, documented effort and with timely, professional follow-up.

CG – I used to have thousands of twitter follows. I just stopped. I am releasing a podcast on writing which is also a great channel and less cluttered than other channels.

DHC – Perhaps the best thing to be said is that I’ve connected with fellow writers, some of whom have proved to be incredible mentors for pitching and some whom give notes that are better than anything I’ve received in competitions. I have not received any responses to queries, but I will continue to send them out. I personalize them, and that takes a lot of time.

Do any formats seem to work better than others?

MG – None of them have had much impact, as far as I can tell. I still feel like one voice in a stadium full of writers, all screaming for the attention of someone on the playing field – but pretty much just contributing to the general roar.

BM – I’m looking to personal pitches. I will know more after I’ve pitched in person.

DTB – My greatest success (potentially) has been through LinkedIn via industry connections.

CG –  I focus on helping people. I avoid self promotion. People will want to help you as a source of thanks.

DHC – Posting quick blurbs on Twitter and connecting with certain other writers and following specific hashtags puts me on people’s radar and I get the sense that when the time is right, it could be productive. 

What’s the link for people to find out more about you and your projects?

MG –  Please check out my Screenwriting Services website at www.500Haiku.com, or my LinkedIn page at /markgunnion, and my Twitter feed at @Gunnion – and you can search for my name and see my pages on InkTip, Coverfly, MovieBytes, and probably a few others I’ve forgotten about already (Hi, Stage 32!).

BM – https://www.linkedin.com/in/boomer-murrhee/

DTB – https://www.linkedin.com/in/dianablack1/

CG –  www.scriptrevolution.com and www.griffithscreative.com.au

DHC – My homepage is https://www.davidchester.com People can also find me on Twitter at https://twitter.com/davidhalchester

Writer, promote thyself (part I)

sandwich board
From the pre-viral era

Used to be that you’d need help promoting your own material. Agents, managers, editors,  publicists, etc.

Not as much anymore.

With the worldwide reach of the Internet, a creative individual can present themselves and their endeavors to a global audience, via a website or blog, ads, tweets, and so on.

Having seen more and more of my writing associates taking the initiative and becoming their own promotions department, I was curious to find out more about HOW THEY DID IT and the results.

Some of the responses are presented here, with the rest coming up in future posts. (And if you’ve done something similar for yourself, feel free to drop us a line to be included).

In today’s spotlight:

Phillip Hardy (PH)
Marlene Sharp (MS)
Manda Pepper Langlinais (MPL)
Jon Kohan (JK)
Robert W. Jackson (RWJ)

What projects are you promoting?

PH – I’m not specifically promoting any project. I’m more about filling a need. Which means looking for producers looking for scripts. Currently, I’m deciding whether to work with a producer who has a first look deal with Netflix. He’s looking to do a family picture surrounding a rodeo star. Recently, I was working with another longtime associate who was shopping a gangster television pilot I wrote. So far, he’s pitched the material to Warner Brothers, Scott Free Productions and Blumhouse. He’s also shopping another true story film project to a foreign production company. I’ve shopped several other projects this year including science fiction, action and comedy. 

MS – My award-winning backdoor sitcom pilot script: BORN IN LA: DOLLS AND ALL is a high priority. I also have several starring vehicles for my dog-child Blanche DuBois Sharp in development.

MPL – I haven’t really been actively promoting anything for a while now. My most recent book was FAEBOURNE, from last October, and though it started out strong, I’ve been struggling to get it reviewed and spread the word. To be fair, I haven’t put as much into that as I could, though. I’ve had writing and marketing fatigue.

JK – A consistent thing I always promote is my screenwriting services. When I have important things to promote, like a new project, maybe a blog post, new video, I make sure I also promote those things as well.

RWJ – My Karistina YA series, Hester YA series, and my memoir Running Scared.

Do you have a website for your material, or do you post each project on an individual basis?

PH – I don’t have a website dedicated to my screenplays. I only have a website for my occasional script consulting activities called The Script Gymnasium. http://www.thescriptgymnasium.com. 

MS – I have a website for my overall consulting services: www.pinkpoodleproductions.com.  Some of my original projects are represented there. Other (non-original, 3rd party) projects on the site are those on which I served in a variety of roles, such as development executive, producer, writer, business advisor, or some such. 

MPL – I have a site/blog and I post about all my work there. It’s easier than having a bunch of individual pages or sites, and it allows people who are interested in one book or story go on to discover others by me. I also keep a Twitter account. I had a number of other accounts but they were time sucks and weren’t giving me good ROI.

JK – I have my own website where I put information about all my projects on. There are many times when I place things on social media or third party sites but I always try to mention it on my own website as well. I think it’s good to have a good “homebase”.

RWJ – I do not have a website. I include a link to Amazon so people can click and go see the books. 

How do you put your promotions together?

PH –  For leads, I submit a two-page query letter with a logline, synopsis and main character arc. I used to do Power Point presentations but nothing recently. Here’s one on YouTube I thought was pretty cool. I also occasionally whore my wares on Facebook, Twitter and Stage 32 using posters I create with Power Point. This includes new projects and announcing film festival placements and wins.

MS – I am a LinkedIn micro-influencer with nearly 10K followers! As such, I post a lot on LinkedIn, plus get involved in many film festivals, trade events, and competitions. I also meet people in person. Because I live in LA, it’s relatively easy for me to connect with folks online, and then continue conversations in person. Face-to-face time is important in establishing lasting relationships!

MPL – Not very well, probably. I have a list of review sites, and I promote on Twitter and spread the word on Facebook as well as my own site. I tap fellow authors for swaps, too (meaning we post about the other’s work). I’ve used Amazon ads in the past, and those did pretty well but I ended up spending more than I made.

JK – When it comes to promoting, I usually do things as simple as sending out a few tweets, Facebook statuses, etc. One thing I learned when I was crowdfunding a short film: don’t be afraid to post a lot of Facebook updates and Twitter posts! Because of those sites’ algorithms, you might share something ten times a day and a friend might only see it in their feed once.

When I want to gain viewers or I’m launching a big project, I’ll usually come up with custom images that I can post on Instagram, send on Twitter, and so on. I will also spend some money to run Google ads, Instagram ads, Facebook ads, etc if the project is big or important enough.

RWJ – I made thirty ads and thirty loglines for Running Scared. I have only three for Karistina and Hester. I would post all of them on Pinterest, Stage 32, Twitter, LinkedIn, and Facebook.

How have the results been from your doing this?

PH – My query letters have done fairly well. To quantify, I say about a five percent response. The other stuff I do really only gets me noticed by other writers. However, I’ve made some good friendships with other screenwriters.  

MS – Mostly an emotional rollercoaster. I try to think of the process as planting seeds that might grow big and strong at some future date.

MPL – Some better than others. I’ve found that genre works with established audiences do the best. My Sherlock Holmes stuff, my Regency romances – those have dedicated readers who are easy to find and tap into. (FAEBOURNE deviated from the traditional Regency romance formula, which has made it a harder sell.) Having Publishers Weekly BookLife pick one of my books for a review definitely helped boost my profile. The one they reviewed has become my best-selling book ever.

JK – These are things I’m still learning and teaching myself. The biggest thing to learn is when to post things. Every social media app has better peak days and times to post. Some people are more engaging (at least in my experiences) on Instagram and Facebook then they are on Twitter.

So if I’m doing a promotion where I want feedback, I probably won’t waste my time on Twitter. Instead, I’ll do something on Facebook or Instagram. And when posting content on those sites, I’ll promote in the middle of the afternoon on Instagram but at night for Facebook.

RWJ – I have a project called NO REST FOR THE BRAVE. I posted on Stage 32 offering a screenwriter the story rights for $1. Hundreds turned me down, but Gustavo Freitas said yes and took the risk. Now, the movie is in development.

Do any formats seem to work better than others?

PH – Whatever you do, keep it simple, make it easy to read, and don’t bore people with inconsequential details.

MS – Being proactive, thinking positive, and targeting potential partners seem to be helpful tactics.

MPL – I notice a slight uptick when I post on Twitter; the trick is not to overdo it because then you lose followers. Also, you want to have already established yourself within the Twitter community. No one wants this newbie who walks on and just starts peddling their wares. Facebook returns are almost nil; I ended up getting rid of my author page because it did so little and took up so much time. Again, the Amazon ads got some attention, but I ended up paying more than I made back. I’ve heard Amazon has changed how they run them, though, so I might try them again at some point.

Reviews in targeted online magazines and on sites that get good traffic have definitely helped (when I can get them. Reviewers are buried, making it tough to get a coveted slot, or if you do it takes months before they get to your book). I’ve run ads in some of those magazines, too, and seen upticks from those. But it’s always temporary. The BookLife review is the one thing that seems to have boosted my signal. Also, paying to be in the Ingram catalogue (if you do your paperback version through Ingram Spark, you have the option to pay to be featured in the catalogue that goes out to booksellers). Thing is, I used the BookLife review quote to promote the book in the catalogue, so I don’t know if it was Ingram or the BookLife quote that boosted my sales.

I’m super-popular on Quora these days, but so far haven’t been able to parlay that into sales. Need to figure out how.

JK – When it comes to all the different ways I try to promote my work, the best I’ve come across at this point is working through Instagram. If I do a pay promotion, I can really target an audience and go after them. Plus, I can see all the analytics and how many pageviews and web traffic I’m getting.

RWJ – The best thing that worked for me was creating the ad and putting the primary logline on the ad itself. Then I would post my header with a link to the memoir on Amazon.

What’s the link for people to find out more about you and your projects?

PH – https://www.imdb.com/name/nm5338286/

MS – There are a few: www.pinkpoodleproductions.com; www.linkedin.com/in/marlenesharp; www.imdb.me/marlenesharp

MPL – I’m online at http://pepperwords.com and on Twitter at https://twitter.com/sh8kspeare

JK – You can check out my personal website at www.jonkohan.com or my Patreon page where I’ve been slowly building up a list of supporters: www.patreon.com/screenwriterjon

RWJ – No link. I’m quiet now. Lee Roth and MPMG are slowing rolling the project out.

Q & A with Melody Jackson of Smart Girls Productions

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Melody Jackson, Ph.D., founder and CEO of Smart Girls Productions and Hollywood Business School, is a self-described “Marketing Person” and Entrepreneur.  After working as a Marketing Person selling to the film industry for several years, she started Smart Girls Productions in 1992.

To learn more about Melody and the services provided by Smart Girls Productions, check out their screenwriting blog.

What’s the last thing you read/watched that you thought was incredible well-written?

That question is a little bit funky for me to answer and I’ll tell you why.  Years ago I took the famous/infamous Robert McKee screenwriting course, and there was one thing that really stuck with me. In that legendary, deep gruff voice with his big scary face belting from the stage, McKee shouted out:  “I’m not doing this class to try to make you guys win Academy Awards…. I’m teaching this class to try to raise the overall quality of films that are out there.” Something to that effect.

He talked about how, when he was a young boy, he would go watch every single film that came out in the theaters near him — even as a young kid, he went to see everything.  All types of films. He just loved the medium of film.

The thing I learned from him is not to be so hung up on what is great writing, but to learn to enjoy film as a whole.  Most scripts are not going to be great or really well-written. It’s easy to critique and criticize most of them. But in that class, I learned to have a different perspective, and that makes a difference for me as a script analyst and for my clients.  

Sure I can go deep into “analyzing” structure and character arcs and all kinds of stuff. But ultimately, it’s a question first and foremost of “did this script cause me to have some kind of emotional experience? Regardless of anything else.”  Then, and only then, do I engage my left brain and start seeing how it could be made better. With better writing, you tend to appeal across a broader group of people.  

How’d you get your start reading scripts?

Prior to starting my company Smart Girls Productions, I worked for a company that was involved with film distribution — both domestic and international — and I learned a fair amount about that.  At one point, I just had to quit — no really good reason; they were great. But I just wanted to do a business on my own. That’s when I started Smart Girls.

I was actually working on an acting career at that point and need to figure out how I was going to make money.  Since I read scripts as an actress, I thought, “Hey, I could make money typing scripts.” Yes, typing! I ran an ad in the Writer’s Guild magazine and got a call right away.  The truth is, I didn’t even know how to type a script. I called an aspiring producer friend of mine who was also my mentor. And I asked him desperately, “How do I type a script?”  He told me to get some book from Samuel French bookstore and I did. It took me forever to type those first two scripts. But after that, I typed a LOT of scripts…. we still do!

Then once I learned to type a script, I took lots of classes on screenwriting. Then I began writing my own scripts. Got hired to write a couple. I got a WGA agent. I went on to get my Ph.D. in mythological studies.  And along the way, I added script analysis to my list of services and it turns out, I apparently have a knack for it. I ended up being rated one of the top 5 Script Consultants on three different occasions by Creative Screenwriting Magazine.  

Your company’s called Smart Girls Productions. What’s the story behind the name, and what kind of work does the company do?

This one is short.  When I started my company, I brainstormed a list of about 30 company names. I read it to my Mom, and she said, “Definitely Smart Girls.”  And so it was. Told you it was short.

You have a PhD in Mythological Studies. Has that helped you in analyzing scripts?

For sure. Joseph Campbell, the father of bringing mythology into an understandable form, is the one who identified The Hero’s Journey.  That’s the foundation of almost every great Western story. My studies in mythology looked at story from innumerable angles…. not just Campbell’s but many others.  So yes. It is in my DNA that it informs my analysis.

What are the components of a good script?

For me this is where the Hero’s Journey meets Aristotle’s Poetics.  The Hero’s Journey focuses more on the experience of the character and the inner transformation.  The Poetics has more of an emphasis on plot. But if you work both angles, then you’re going to have things that appeal to more audience members.  That’s the big picture.

If I had to say what those elements are, it would be something like… You need to have a character that has something he or she NEEDS to learn, some kind of lesson, some area of their life where they are misguided.

They then get pulled into some external plot in which they will be forced to confront that thing they have not learned. They will come face-to-face with it in the external plot.

Their choice and how they handle it is the big lesson for them and for the audience.  The biggest component for a good script for me is that the the main character has some kind of transformation. That they are somehow a bigger, better or wiser character by the time the story ends.

What are some of the most common mistakes you see?

The most common big mistake I see is no solid theme developed in the story. You have to have some point to telling the story, otherwise it’s a boring story about going to the store.

Gotta have some point about human nature that is revealed in your story, or what’s the point? That is the biggest mistake new writers make. I would also venture to say it’s also why more sophisticated movie-goers don’t like straight-up action films. Too many times, the focus is not on any kind of transformation, but on other fun stuff like chase scenes and explosions and cool special effects. Nothing wrong with that, but it does nothing for the soul. The soul longs for transformation, and personal development. The theme is the highest articulation of that. The most common mistake I see — actually I don’t see it as a mistake, but more like the most underdeveloped aspect of scripts I read is theme. And I say it that way, because I find that most writers have some place of meaning they are writing from; they just haven’t consciously identified what it is.

One of the non-writing necessities of screenwriting is the writer’s ability to market themselves. Seeing as how that’s one of your specialties, what are some key pieces of advice that writers should keep in mind?

You’re not going to be successful overnight or next week. You’re not going to sell your first script for a million dollars. Or even $250,000. The first person who reads your script is not going to fall in love with it and suddenly introduce you as this newly discovered gem that Hollywood has been waiting for.

Many screenwriters really have no idea how hard it is to get a deal and then get your movie made. It’s a long shot. I’m not saying you should give up, but I am saying that my best advice is to learn more about the BUSINESS side of the business. It’s far more likely that a writer will get hired to re-write a script if they’re a great writer than it is that they will actually sell their film and have it be produced. Trying to convey this idea and educate writers on this is why I launched my Hollywood Business School at HollywoodBschool.com.  My mission there is to help actors and writers better understand the business so they can have a much better chance at reaching their goals.

To boil it down to a few simple bits of advice:  Keep learning as much as you can about the business. Get great at your craft. Market market market. Follow-up, follow-up, follow-up.  Enjoy the pursuit. Be positive and be persistent. And don’t quit your day job. — BUT… do everything you can to help your career while you still have that job.

Part of your bio lists being the former emcee at the Hollywood Networking Breakfast. Could you provide a little more detail about the event and is it something screenwriters should consider attending?

My dear friend Sandra Lord is the Networking Guru of Hollywood. She was my manager for a period of time when I was acting. She started The Breakfast at that time, and she excelled at finding top level producers and agents to speak.  For the nine years I emceed that and heard the speakers, I got a deep education in how Hollywood works and what execs want.

Sandra still hosts the breakfast several times a year.  She also runs an event called “Let’s Do Lunch” and the L.A. Film and Television Meetup.  She is the first person that I recommend for every aspiring filmmaker, actor, set designer — anyone who wants to get into the business — go to her events as much as you can.  You will definitely start making connections. And it’s also not just for newbies. You’ll find a lot of working industry people there as well.

What are the 3 most important rules every writer should know?

“Most” important?  I tend to stay away from hyperbole because how can I really boil it down to MOST important?  It’s a great question that writers need to know, so it’s not the question that’s an issue — it’s just my picky resistance to saying what is my most anything…Let me slightly modify and simply tell you what I think are some generally important rules.  Here are the three I pick for now:

  1. Learn story structure.  Study screenwriting. If you haven’t studied screenwriting, I guarantee you don’t know how to do it well. 100% guaranteed.
  2. Tap into your authenticity and write from there. In a very positive way, I think everyone has a great story to tell — of their own life even — if you find the right bits and pieces. Whatever it is that moves a screenwriter to spend weeks, months, and years on their screenplay, that tells me they have something important to say.  This goes back to the theme I mentioned above. They may not have completely identified what their theme is — and why their story is important to them. But I will also guarantee this …. if they tap into their authenticity and why they are so moved by that story, that story will have a hundred times more impact — on them and their audience.  If they get to their authenticity about it, there is deep fulfillment and satisfaction in writing a story like that. Then your passion makes it much easier for others to see its greatness.
  3. Don’t take anything you hear from a producer or agent at face value. You have to know how to read between the lines.

What story tropes are you just tired of seeing?

It’s less a story trope that I’m tired of because they can be told in different ways.  What I find hard to watch or read is when the writer or filmmakers have not tapped into their unique vision — again I would call it lacking authenticity — but then … I don’t want THAT to come across as a TROPE!  If I had to say it another way, it’s when people are not digging deep enough into their soul to get to their authentic, unique perspective.

You could see the same story ten different times and if the filmmakers or screenwriter truly tapped into their own unique take deep within, it could still be interesting. It’s like when a great song is recorded by many different artists.  Whether it’s “Over the Rainbow,” “Amazing Grace,” “Yesterday,” “Can’t Help Falling In Love” or “To Love Somebody,” when a great singer does their unique rendition, we can hear it over and over and still be moved by it. The same with a story or a story beat.  The problem lies in the lack of tapping into the truth of the individual writer.

Readers of this blog are more than familiar with my love/appreciation of pie. What’s your favorite kind?

Gotta be pumpkin!  I need to find a good source for pumpkin pie here in Los Angeles. Got one?

pumpkin pie

One goal, lots of strategies

to do list
Step 1 – plan. Step 2 – execute. Step 3 – repeat Step 1.

Last time the subject was how we did, writing-wise, during 2017. Today, it goes beyond simply what you’re hoping to accomplish to “So what are you doing about it?”

Just a few days into the new year, and how much writing have you done? Are you adhering to the guidelines you set up for yourself? Making the most out of the time you have available? Are you saying to yourself “No more Youtube! No more (insert preferred form of social media here)! I got me some writing to do!”, followed by actually turning off that unwanted source of input and applying proverbial pen to digital paper?

Jeez, I sure hope so.

Repeat the process on as close to a daily basis as you can get, and you might be pleasantly surprised at the results. You might have more time to work with during the day than you realize, so why not make the most of it?

Long-term goals are all fine and dandy, but continuously crossing the finish line for smaller (and some might say more realistic) ones can also yield some solid results. It’s one thing to say “I’m going to write four scripts this year!” and another to say “I’m going to write three pages today!”, and you’d have to admit the second one is just a little bit more achievable.

Additionally, if you stick to that schedule and maintain the same kind of daily output, you could potentially hit at least some of your long-term goals a little sooner. Write three to four pages a day every day, and within a matter of weeks (or maybe a little more than a month), you’re the proud parent of a completed draft. Sure, it might need a lot of work, but the important thing to remember here is : YOU DID IT.

As 2017 wound down, I knew what I wanted to happen for me, writing and career-wise, in 2018. Now that we’re almost a whole week in, I’ve been making an effort to try and get something done on both fronts every day.

For the writing, it’s anything and everything, running the gamut between outlining, rewriting, editing, proofreading, or even just jotting down an idea for a scene in the under-construction outline for a story I haven’t looked at since April. Working with some very quality notes for two scripts, I’m actually ahead of schedule with rewriting one, and gearing up to dive into the second when that’s done.

For the career, it’s about finding more avenues to get myself and my scripts out there. I’m not just pitching stories; I’m pitching a storyteller as a potentially invaluable resource. There will be plenty of “no”s along the way, but all it takes is that one “yes”, right?

And once again, let’s tout the benefits of networking; making and maintaining your connections. You never know which one could lead to something.

While I’m still doing some of the things I’ve always done, there was also that feeling that new and different approaches were necessary. So as I work my way through all the assorted processes involved with writing scripts, I’m also navigating the awkward transitional phase of a few readjustments.

No matter what, the end goal remains the same. As always, fingers remain firmly crossed that this is the year it happens.

What’s in your peritia scripturae*?

mailroom
This is just the resume pile. You should see the submitted spec script room.

An acquaintance recently told me about a small production company seeking material, and they (the acquaintance) thought one of my scripts might be a good match for it.

“Great!” I responded. “What do they need?”

“Your synopsis (with a logline), along with your writing resume. If they like what they see, they’ll ask for the script.”

Hold on one second. I had the synopsis, but a writing resume? Never heard of that before, let alone including it with the script material. Did such a thing even exist? What would it even look like? Was this some new trend of which I was unaware?

Apparently they do exist, but based on my experience and research, it sounds like being asked to provide one happens very, very rarely.

You’re probably thinking “Couldn’t they just look you up on IMDB Pro?” They could, but that doesn’t contain all my relevant details and information.

But this place wanted a resume, so I had to put one together. What to put on it?

I looked up what I could for “writer’s resume”, but got a lot of non-screenwriting-related information and examples. This resulted in a lot of tinkering around and adapting the best I could.

It all boils down to listing all of your screenwriting and screenwriting-related experience, along with any applicable accomplishments. Many writers with a personal website or blog have a page featuring some kind of version of it.

I wasn’t a produced writer, except for a writing credit on somebody else’s film school short, so I could mention that. Plus some material I’d written and filmed years ago as part of a freelance assignment which at last check was still available on YouTube.

Some of my scripts have won awards in reputable competitions. I listed the titles and their assorted results.

I included being a reader for a few screenwriting contests. (True!)

Oh yeah. THIS BLOG. Been going strong for years, plus a few accolades along the way. This triggered the realization that I could use some other screenwriting-related materials I’d written.

Turns out I had a somewhat decent amount of material to work with.

A little editing and revising, and off it went, along with the one-pager.

Unfortunately, the prodco passed. Not because of my lack of experience, but the script “just wasn’t what they were looking for.” No big surprise and no big deal.

But now I have a writer’s resume, which I keep updated. Chances are nobody’ll ever ask for it again, but I’m glad I put it together and have it ready to go. Just in case. Stranger things have happened.

There’s no doubt that some follow-up thoughts and comments to this will be of a “this is the most ridiculous thing I’ve ever heard” nature. And in some ways, I totally agree. But I chalk it up to just adding another tool to your arsenal of self-marketing materials. It took all of 15-20 minutes to put it together, so no harm done.

Normally, this would be the end of the post, but part of the reason I wrote about this is there are always writers on assorted online forums seeking feedback from other writers, and they get a lot of volunteers eager to offer up their two cents.

While it’s great that somebody’s so willing to help you out, what if their level of experience isn’t similar to yours? What if you’ve written ten scripts, and they’ve written two? Or still working on their first one? How much value would you give their notes?

It’s not a bad thing to ask somebody about their writing experience. It’s also not the best idea to ask a bunch of strangers to give you notes. You’re much better off building and developing strong professional relationships. Most seasoned writers don’t seem to have a problem discussing their experience.

So the next time somebody you’re not too familiar with says they’d be more than happy to give you notes on your script, don’t feel bad asking them how much experience they’ve had.

Or you could even ask to see their writing resume.

*Latin for “writing experience”.