Reading: good and good for you

Wrapped up reading for a contest earlier this week. Happy to have helped, but it was exhausting.

And a good percentage of the writers could really benefit from this recent post.

Now that that’s out of the way, I can return to devoting more time on a few of my own projects, as well as start getting to the scripts in my “to read” queue.

I’m really looking forward to both, and especially the latter.

Some were sent with a request for notes, others were “thought you might enjoy this”, and the rest were ones that got my attention with the logline or the concept.

I’m extremely fortunate to have a professional relationship with a lot of these writers, and many of them are great writers to begin with, so it’s a pretty sure bet their scripts will also be of exceptional quality. And those are always great to read.

It can’t be stressed enough that reading scripts helps a writer become a better writer. So take it upon yourself to start making that a regular practice.

You’ll be glad you did.

And speaking of reading, my new book GO AHEAD AND ASK! INTERVIEWS ABOUT SCREENWRITING (AND PIE) VOLUME 2 is now available in paperback and ebook here and here. It makes a great companion piece to Volume 1, and Volume 3 will roll out a little later this year.

Q & A with Scott McConnell

Scott McConnell is a writer/story consultant who has worked as a producer in Los Angeles and in fiction development. Scott edits stories from inside them as a writer. He finds solutions to story problems and can especially focus on improving a story’s premise. Scott believes this is where most films/scripts succeed or fail. He also finds that many good writers don’t focus enough on theme. It is through theme that a writer moves an audience emotionally. Scott can edit low budget features as well as big budget blockbusters. He fixes scripts for individual writers and production companies around the world.

Scott started in the business as a story analyst in Los Angeles; analyzing scripts for Roger and Julie Corman, Samuel Goldwyn and the Sundance Institute, among others. He was later the showrunner (writer/producer/director) of the U.S. nationally syndicated LIVE LIFE AND WIN! and he co-wrote the reality series HOLLYWOOD BOOT CAMP. He has found the story by studying footage, reading scripts/books, pre-interviewing talents, and writing or editing the script. Scott is a member of the Producer’s Guild of America and of the Australian Film Institute (AACTA.)

What was the last thing you read or watched you considered to be exceptionally well-written?

Regarding television, I’m a big fan of the English series VICTORIA, about Queen Victoria. The writing is often excellent, especially in season one, which dramatized a young girl developing herself in high stakes circumstances to become queen of an empire and the loving wife of a man she admires but who often has different ideas to her and is at times in romantic conflict with her because she is also his queen and leader.

Regarding film, I think SAVING MR. BANKS is brilliantly written, especially its dramatization of a profound theme and the integration of its two main plot lines from different time periods. The characters were intelligently written and layered, while the arc of the protagonist is beautifully climaxed.

How’d you get your start in the industry?

My first start in the business came after I graduated from UCLA Extension (scriptwriting) and did some interning work at industry places in town and started my own script analysis business. The study and volunteer work allowed me to get experience so I was skilled and employable.

Is recognizing good writing something you think can be taught or learned?

It is something that is learned. But there are great individual differences in how much someone might actually know about what makes a good story. And it’s hard for readers to see a story objectively as it really is and not be prejudiced by their own values and tastes.

What do you consider the components of a good script?

There are two basics to any script. First there is the mechanics of how well it is written: its structure, clarity of its theme, use of dramatic devises, the development of its character and relationship arcs, the nature of its climax, and so forth. That is, the storytelling skill.

And then there is the values side of the story, the actual nature of the specific content. For example, its theme and sensibility, the values and goals of the characters, the nature of the conflicts and the theme resolution. That is, the values the story is dramatizing.

A good script has skilled storytelling and universal, important and personal values that the audience cares about. It is the nature of these values that especially makes a story or film an enduring classic.

What are some of the most common screenwriting mistakes you see?

The biggest mistake I often see is that writers do not give their characters agency (free will). That is, more specifically, the writer does not create a protagonist who has a big main goal that drives the story and underpins its structure. One of the negative consequences of this lack of agency in characters is that it becomes the writer who drives the story by dropping contrived and coincidental problems onto the heads of the characters. Such a story lacks logic, believability and suspense.

Another common writing mistake I see all the time is that the concept of the story was not developed properly. Many scripts, for example, have unoriginal, uninteresting or one-layer premises. Creating a strong premise is the hardest and most important part of writing a story.

A mistake I see in good writers is that they often haven’t mastered theme, so they don’t know how to use it to give depth to their story and to induce deep emotion in their audiences.

What story tropes are you just tired of seeing?

Some writers want to throw in the latest political fad or fashion.

Other writers think that chases, fights and explosions are what make an action script great. They aren’t. Look at two of the great actioners, DIE HARD and GLADIATOR: both of these stories have layered and driven characters enduring terrible personal problems.

What are some key rules/guidelines every writer should know?

The first rule of all writing is to have something interesting to say or show. If your story – its premise, characters, plot, climax – are not interesting then it doesn’t matter how well you structure your story, for example, no one will care.

I think every creator of a script should have a story expert outside of their story bubble vet and edit their script, and the closer to the front end of the story creation this is done the better.

Have a writing process. Many writers who don’t have a writing process never finish their story or don’t know how to. A writing process can be learned and should be. A good writing coach can teach you one.

Have you ever read a script where you thought “This writer really gets it.”? If so, what were the reasons why?

That’s pretty rare. Most scripts, produced and unproduced, have issues. But I remember a script I edited about two years ago where I was impressed that these two writers were really in charge of the story and the writing. That is, that with some fixes this script would make a good movie. These writers had a layered, intriguing concept, an escalating plot line and characters who I cared about and I was anxious to see who among the leads won. (The three leads in conflict were all good guys but in a big conflict.)

How do you feel about screenwriting contests? Worth it or not?

That’s a good but difficult question. At best I’m mixed on contests. Yes, there are some good ones that can help a writer get doors opened or be noticed, but for other contests you have to worry about who is reading these piles of scripts. My concern is that too many contest readers seem to be straight out of college where they haven’t studied the great classic plays/novels nor analysed the
truly well written films. They tend, I also worry, to be naturalistic and PC in their reaction to story content. I hope I’m wrong but….

My suggestion to those considering entering contests is to vet carefully. For example, look to see if the contest has some clout, that being a winner or a placing near the top will truly open doors, etc. Also try to see the loglines of previous winners. If they’re rubbish, be wary, as you should be if any samples of coverage by the contest’s graders indicates a focus not on story essentials. Also try to determine if that contest prefers a certain genre over others. Good luck. Caveat emptor.

How can people find out more about you and the services you provide?

I edit scripts of many genres and forms, have a mentorship program to teach writers a writing process while they actually write a script, and other writing and development services. People can learn more about me on LinkedIn at this page: https://www.linkedin.com/in/scottamcconnell/

Or write to me via email: scottm100@gmail.com

People can also find my articles on screenwriting on Script, Creative Screenwriting and MovieMaker.

Readers of this blog are more than familiar with my love/appreciation of pie. What’s your favorite kind?

American Pie! (the song, not the movie)

Q & A with Naomi Beaty of Write+Co

Naomi Beaty is a screenwriting teacher and consultant who works with writers, producers, and directors at all levels to develop their film and TV projects. Naomi has read thousands of scripts and worked with hundreds of writers, first as a junior development exec at Madonna and Guy Oseary’s Maverick Films, and currently through group workshops and one-on-one coaching.

She also wrote the short, actionable guide Logline Shortcuts: Unlock your story and pitch your screenplay in one simple sentence.

What’s the last thing you read/watched you considered to be exceptionally well-written?

I’ve been bingeing a lot of series over the past several months (who hasn’t?) and the three I absolutely fell in love with have been The Great, Mrs. America, and The Queen’s Gambit.

And I was blown away recently by a script I read for a client, but I haven’t asked if it’s okay to mention him here, so I won’t. But if anyone’s looking for an amazing boxing movie, I’d be happy to connect you!

How’d you get your start in the industry?

Like a lot of people, I went the assistant route. I worked for a producer-manager, which was a great introduction to how the industry works. And then moved into development at a larger production company, which was a real education. 

Is recognizing good writing something you think can be taught or learned?

We all have gut reactions that tell us whether a story moves us, right? But being able to read a screenplay and understand whether or how it’s working takes some experience. So there’s obviously something to be said for whether a screenplay gets an emotional response from you, but we shouldn’t stop there. It takes time and effort and a lot of reading analytically in order to truly understand what makes writing “good.” 

What do you consider the components of a good script?

A strong concept, structure that delivers a satisfying experience, characters we care about and invest in who are transformed by the events of the story, clear, meaningful stakes, dialogue we actually want to hear. And all of those things working together in a way that makes us feel something.

What are some of the most common screenwriting mistakes you see?

There are a bunch that I think fall under one big umbrella, which is: forgetting that you’re a storyteller. We want you to guide us through the story, direct our focus, tease out the tension, all to achieve the effect you want. It’s easy to overlook when there’s so much that goes into just figuring out how to put a story together, you know? But the delivery of it can separate good from great.

What story tropes are you just tired of seeing?

The clumsy hot chick comes to mind. It’s right up there with “beautiful but doesn’t know it.”

What are some key rules/guidelines every writer should know?

I often joke that there are no rules in screenwriting… except these three:

1. Don’t confuse us.

2. Don’t bore us.

3. Make us feel something.

Other good guidelines:

– Know what story you’re writing. That doesn’t mean you have to know on the first draft – sometimes it takes time to figure it out – but until you know, that script is going to be a struggle.

– Make sure you share that story with the audience. We need to clearly understand who wants what, why they want it, what they’re doing to get it, and what’s stopping them. It sounds basic, but you’d be surprised how few scripts really nail all of those pieces.

– Start with the strongest concept you can. It’s something that’s tough to correct for later on.

– Learn how to build and escalate emotional stakes! I don’t think I’ve ever read a script that wasn’t better for it.

– Finish your screenplays whenever possible. Abandoning something halfway through because it doesn’t seem to be working means you never get the chance to learn why it isn’t working, how you could fix it, or what you should do differently next time.

Have you ever read a script where you thought “This writer gets it.” If so, what were the reasons why?

Yes! The script doesn’t have to be perfect, but when it’s clear that the writer knows how to put a story together and can convey it in a way that it feels like a movie – then I know that writer gets it.

How do you feel about screenwriting contests? Worth it or not?

Some are, most are not, but in the end it really depends on what you mean by “worth it.” If you’re just looking for a reaction from a fresh set of eyes and a sense of how your script stacks up against others, there are a number of contests that can offer that.

If you’re looking to actually move the needle in your career, there are very few contests that are worth the cost of entry.

How can people find out more about you and the services you provide?

The best place to find information about my services and workshops is my website! writeandco.com. I also have a short ebook that’s available for free on Amazon, called Logline Shortcuts.

Readers of this blog are more than familiar with my love/appreciation of pie. What’s your favorite kind?

If I’m allowed a savory choice, I’ll take a chicken pot pie. But for dessert, chocolate cream pie with graham cracker crust, please.

Q & A with Michael Lipoma

Michael Lipoma is a WGA writer and a producer whose scripts have placed in the semifinals or higher in every major screenwriting competition, including winning Best Feature and Grand Prize at SLAMDANCE last year. With experience writing on assignment for features and television since 2010, Michael enjoys backing his characters into corners, forcing them to fight their way out or die trying.

He has developed multiple producers’ original ideas into commercially viable screenplays and pilots. He is co-creator and co-writer of a new television series currently in development in New Zealand. He is the lead producer on a feature film project currently in partnership with an A-List actor’s production company. Before writing and producing full time, Michael was Vice President of a $150M company. He also finds writing in the third person a little weird.

What’s the last thing you read or watched that you thought was incredibly well-written?

I have been binge watching The West Wing, and am dazzled by the dialogue–but it’s more than that. Sorkin doesn’t just write great dialogue–it’s the situations he places the characters in that give great dialogue even greater depth. And the dialogue wouldn’t be as meaningful if he hadn’t made these characters people we care about.

How’d you get your start in the industry?

I wrote spec scripts. Bad ones. Then I went to school and learned the craft. Then I just kept writing. While working on a script with a partner, we met a producer at AFM, and within 24 hours, we had a handshake deal to write a feature based on her original idea. That script was The Fall, and last October, it won Slamdance Grand Prize and Best Feature. But that makes it sound too easy. That journey started seven years ago. We attached another producer, have been through more page-one rewrites I can imagine, and have gotten–and incorporated–notes from many, many people.

Is recognizing good writing something you think can be taught or learned?

I believe recognizing good writing can be taught and learned–and you don’t need a teacher. The way to recognize good writing is to read ALL writing. I’ve learned more from giving really deep notes to scripts that were in terrible shape, than reading great scripts. Read every script you can, and when you read something good, you’ll feel it. It’ll sing to you from the center of your chest. But read all of it. After a while, you’ll internalize what’s good and what to stay away from. You’ll feel when a story turn is necessary. And you’ll realize that when watching a movie. I can’t tell you how many times I’ve hit pause on a movie, checked the timer, and said, “Yep. That’s midpoint.”

What do you consider the components of a good script?

The obvious, of course: structure, dialogue, making every syllable mean something. A story that turns, and delivers on the promise the writer made in the premise or opening. Also, a great opening. A killer first page. I’ve been working as a producer for the past five years, and I know within a page whether the script I’m reading has a chance at getting me interested. I do read all the way through, but I’ve always been able to tell within a page or two how it’s going to go. Haven’t been wrong about that yet.

There’s one more component, and it’s just as important to me as any of the other factors that make a good script, and that’s what people are calling today, “voice.” I read a lot of scripts, and many deliver what a script should deliver: Compelling characters, solid structure, serviceable dialogue. All good stuff. But when I read a script with an original voice, that delights me, and makes me want more, more, more!

I’ve also found that writers with a unique voice are fun people to hang with. And when you option a script, you’re going to be hanging with the writer for a few years, and hopefully you’ll end up friends for life. Also, I recognize I’ve strayed a bit from the original question about components of a good script. I do that. I stray.

What are some of the most common screenwriting mistakes you see?

Big blocks of action with no white space. My job as a producer is to read a script all the way through–but when I see solid pages of text, I take a breath, because I know it’s going to be a slog to get through. That’s not to say the script might not be great, but if I can offer advice to writers, make hitting the return key one of your best friends. Your reader will love it.

Another mistake is having dialogue move the story forward. In these cases characters usually tell each other what’s happening or how they’re feeling. That means everything’s on the surface.

What story tropes are you just tired of seeing?

Movies starting at funerals–ugh. Seen it too many times. Watching a big, surprising reversal or twist and discovering it was a dream (that happens more in TV, but still). Also, movie shorthand: a woman throwing up = she’s pregnant. You see a woman SPRINT to the bathroom and barf. Next scene: she’s pregnant.

Another trope that’s actually harmful in my view is when you see scars on someone that indicates they’ve been “cutting” (non-suicidal self-injury), and it’s just “movie shorthand” for a “troubled” teen, or a violent character about to shoot up a crowd. That easy-way-out character development is not only lazy, it stigmatizes people with mental health issues. It needs to stop.

What are some key rules/guidelines every writer should know?

1. If you want to write what speaks to your heart, you should absolutely do so. You get to write whatever you want. But…if you want to sell, or make writing your career, you should understand what the marketplace wants. And I’m not talking about chasing trends. I’m talking about a script with a recognizable structure (I believe humans are hard-wired to respond to structure), a story that makes us want to know what happens next, and a satisfying ending. Oh, crap. I strayed again.

2. Spend as much time on your concept as you possibly can before putting a single word to the script. You’re going to spend the next few months writing this script–make sure the concept is firing on all cylinders before you commit to it. If you do this, you will discover a lovely surprise: people will probably love your script.

3. Sort of a continuation of 2: before I dig into a new spec script (whether TV or feature), I test the concept. I tell it to people and watch them react. Then, I refine it. What’s nice is at this stage, I’m not invested in any great scenes–it’s just a few sentences, so nothing’s precious. Once I get a concept, and I’m satisfied it’s working and marketable, I write the pitch. Straight from concept to pitch–before writing one word of the script. This does a couple things: it helps me discover cool, hooky moments (that only seem to show up when I’m writing a pitch) and it helps me know where I’m going when I start outlining. I think this solves the problem I faced for so many years: writing loglines and pitches after the script is written.

4. This may not work for everybody, but most successful writers I know do this: outline. Outline, outline, outline! You can start at the end, middle, or wherever, but do yourself the favor of writing a solid outline for your script. This is one of the most freeing things a screenwriter can do. It also keeps you from getting blocked or stuck because you always know where you’re going. My analogy for outlining is this: it’s like an actor getting off-book with their dialogue. Once they’ve memorized the dialogue, and it flows through them, only then can they bring the real bits of themselves to their performance. Same with outlining. Once you do the hard story work and get that outline done, your story is there, and it’s working–then, you put in all the cool stuff that delights readers.

5. Make me want to care about your characters. Many scripts I read from emerging writers use their characters as tools to move their story along. People go to the movies and watch TV and immediately try to relate to the character on the screen. There’s a moment when people ask themselves (sometimes unconsciously–but they feel it) “Would I ever do that?” or “Oh, no, what would I do if that happened to me?” The writer needs to make their characters human, relatable, and empathetic. Not necessarily likeable, but relatable. It’s a thing of beauty when an antagonist makes a reader/viewer see a dark side of themselves reflected in the antagonist. So do the character work up front, know who they are and how they’d respond in any situation.

There’s an exercise I’ve asked people to do: take a line of dialogue, and rewrite it as if the character were at gunpoint. Now rewrite it if they were trying to seduce someone. Now try it if they’re terrified. Exact same meaning, but different situations. This exercise can seem absurd, but if you lean into it, it’s actually a lot of fun, and it will reinforce the need to really understand how your character would react in any situation. Once you really understand this about your characters, the audience will respond to them, readers will lean forward when reading them.

6. Make sure your lead is the most interesting.

This has happened to me. My supporting character was way more interesting than my lead. It took a bit of rewriting and really killing some darlings, but once I did that, my lead really sparked off the page. No actor is going to attach themselves to a project if the supporting character has a better part.

Have you ever read a spec script that you immediately thought “this writer gets it?” If so, what were the reasons why?

Absolutely. And I’ve only read two that did that. It started with character. These characters were not only real and full of life, their dialogue was crisp, clear, and every character had a unique voice. Most of the actual meaning was delivered through subtext–and that’s not just for dialogue, it was for the action too. Characters took action that delivered on who they are, or what they needed, or what their wound was that’s been holding them back. Also: there was a lot of white space on the page, which made it a fast read, and allowed me to forget I was reading a screenplay.

How do you feel about screenwriting contests? Worth it or not?

I know there’s a lot of debate about this right now. For me: they’re worth it–but you have to realize the goal, and I think there are two: 1) you want feedback, and 2) you want wins/credibility. For feedback: You’re sending your material out to sets of eyes who have no stake in your success. If you can afford it, get the notes/coverage, too. Look, we all have people who love us, read our stuff, and tell us it’s great. And that feels wonderful, but not really helpful if your goal is to improve your writing and yourself as a writer. There’s nothing more sobering than not placing in a contest, and looking at the 375 names who did, and think: “Damn, every one of those scripts is better than mine–what do I need to change in my script or my writing to get me in that group next time.”

If you can afford the coverage, it’s great to see what a neutral set of eyes thinks about your material. And sure, sometimes the notes are spotty, but there’s ALWAYS something in there that can help if you’re open to it. And being in lots of contests can help you open up to that. For credibility, contest placements/wins in the major competitions can truly open doors. All of that said, be wary. There are some contests that just feel like money mills. Do a little research, and maybe don’t submit to “Jimmy Joe’s Upstairs Screenwriting Bonanza.” Look into competitions. Who are the sponsors, how many years have they been running, what kind of press do they get?

How can people find out more about you and the services you provide?

The best way to learn more about what I do is to contact me directly through my gmail account and not through the production company email or website because those get filtered before I see them. Email: mlipoma@gmail.com.

Right now, I write on assignment for television and features, and provide TV and feature script development, consultation, and rewrite services for projects that have been optioned or have a significant element attached. Since I’m a WGA writer, any writing I do must be with a signatory, but for non-signatories I can provide script consultation and development services, and work with the writer and producer to help the production reach its goals. I tailor my services based on the needs of the project: from a dialogue punch-up to extensive restructuring and rewriting. One of my recent efforts was a page-one rewrite of an action script. 

Readers of this blog are more than familiar with my love/appreciation of pie. What’s your favorite kind?

You and I are kindred spirits! Pie is one of my favorite things on the planet! Picking one is kinda like deciding which of my kids I love most, but if forced, I’d have to say cherry. Or a really deep apple. Or pumpkin. Ok, sorry…

Cherry.

There. I said it.

Q & A with Barb Doyon of Extreme Screenwriting

BarbDoyon

Barb Doyon is the owner/founder of Extreme Screenwriting, a Los Angeles-based screenplay and TV pilot coverage service. She is well known among Hollywood producers as a skilled ghostwriter who is also a produced screenwriter, producer and award-winning documentary writer.

She’s a yearly keynote speaker at the Script-to-Screen Summit and has authored books on screenwriting including, Extreme Screenwriting: Screenplay Writing SimplifiedExtreme Screenwriting: Television Writing SimplifiedTurn Your Idea into a Hit Reality-TV Show, 10 Ways to Get a Hollywood Agent to Call You! and Magnetic Screenplay Marketing. Before opening Extreme Screenwriting, she worked at Walt Disney Studios writing press releases for the studio and Disney Sports.

What’s the last thing you read or watched that you thought was incredibly well-written?

Extreme Screenwriting’s client Larry Postel’s upcoming Netflix movie The Main Event was a solid, inspirational read. Larry captured the Follow Your Dreams theme and wove it into a compelling conflict that incited a hero to break through his flaws and become a champion. It’s the story of a little boy who takes on WWE Superstars and I love how the trailer states the theme.

How’d you get your start in the industry?

I worked at Walt Disney Studios in the press room where I wrote daily press releases for then-CEO Michael Eisner and the studio’s production companies. One day a producer asked if I had time to do coverages and he showed me how to spot the diamonds among the coal heap. This eventually branched into my company Extreme Screenwriting.

What do you consider the components of a good script?

Whether they realize it or not, audiences want to viscerally live through a hero and experience the types of change they can’t, won’t, or are too afraid to implement in their own lives. Regardless of genre, the writer should make sure that the external and internal conflicts are interlocked, resulting in an external conflict that forces change in a hero. Most writers are excellent at coming up with unique concepts, but fall short when it comes to the hero’s flaw and arc. A good script combines external and internal conflicts to solidify a hero’s arc.

What are some key rules/guidelines every writer should know?

-Interlock internal and external conflicts, as noted above.

-A producer should be able to remove all dialogue from a screenplay and still know what the movie is about. It’s called a ‘motion picture’ for a reason.

-Don’t take format for granted. Learn how to use it to create pacing, emotion and to help guarantee fewer scenes are rewritten or deleted during the development phase.

-Stop asking gurus to explain subtext and start listening. Learn to hear subtext in everyday dialogue. This is fastest, easiest way to learn how to write it and how to become a pro at lingo.

-Don’t toss in something because you think it’s interesting. If Mona’s red skirt doesn’t mean something to the story as a whole, then leave it out.

-Learn the genre rules! Producers buy screenplays based on genre.

-Start thinking of description as action and create moving picture. Don’t tell us the room’s filthy. Show John walk in, toss cigarettes into an overflowing ashtray and kick his feet up on a pile of yellow newspapers.

-Be able to state the screenplay’s theme in one line. Producers ask, ‘What is the theme?’ to weed out amateurs from pros. Amateurs can’t answer this question.

-Your hero should get the best lines, the last line, the big scene moments, a grand entrance, and the worst-case scenario should happen to them and they alone should resolve the main, external conflict.

What was the inspiration/motivation for your book Magnetic Screenplay Marketing?

It’s heartbreaking to see extraordinarily talented, aspiring screenwriters struggle for years to get a producer to read their material. Extreme Screenwriting does help writers promote their material in our monthly newsletter, but writers need to spend as much time marketing as they do writing. Most do not! Instead, they send out a few queries here and there, maybe attend a pitch festival every couple of years and that’s it.

The market is rapidly changing, and if aspiring screenwriters don’t change with it, they’ll be left behind with little hope of getting their material into the right hands. The change in the industry requires a new way of thinking and it does have a learning curve, so that’s why I decided to make a book detailing how to get ahead of the curve and beat the competition with this a marketing strategy.

This book is very different from other screenwriting books in that it focuses more on what a writer can do AFTER they’ve gained some experience and have market-ready scripts. Is what you describe a newer development for screenwriters, and what results have you seen from it?

The marketing technique I outlined in the book, related to getting a producer to call you, isn’t new to the industry. It’s been around for a long time, but until recently, this strategy hasn’t applied to screenwriters. However, there’s been a shift in the industry. Like any other product (yes, a screenplay is a product), the buyer (producer) wants social proof of its viability and is even hiring staff to find material with this ‘proof’ attached.

The Magnetic Screenplay Marketing book teaches the writer how to develop this marketing strategy and put it to use. Prior to publishing the book, I worked with 13 writers to beta test the strategy resulting in agent representation, three options, a television pilot deal and 362 combined read requests, averaging 27 per beta tester. A few did fail at the process, but they didn’t complete the steps, skipped steps, or simply quit before even giving it a try. Therefore, results will vary, but the bottom line is the fact that the industry is changing. I highly recommend aspiring writers get aboard this fast-moving train before they’re left behind.

One portion of the book is about writers obtaining “bread and butter assignments”. What does that mean, and why are they a potential avenue for writers?

This pertains to one of the strategies outlined in a section of the book on how to get an agent to call you. The first agent 99% of writers sign with will be from a boutique agency. These are the smaller agencies in town and while they do make sales, most of their commissions are generated from writing assignments, rewrites, and ghostwriting. It’s so prevalent that it’s literally become their ‘bread and butter’, in other words it’s the main moneymaker.

However, a lot of writers refuse to do this type of work. They’d rather wait around to sell their own screenplays. This sounds reasonable, but if it’s been a year (or 2) and a writer’s work hasn’t sold and the writer won’t do this lucrative work, they become dead weight for the agent. This creates an ‘opening’ for the aspiring writer who notes in queries that they’re open to all kinds of writing assignments! During the beta test, one of our writers gained representation using this strategy. A writer who isn’t open to doing assignments is leaving a lot of cash on the table and missing out on a golden opportunity to gain representation.

You mention sending in writing samples (when and only when requested). One of the options you suggest is to send the last 10 pages of a script. Why the last 10 as opposed to the first 10, and what results have you (or other writers who’ve done this) seen from this?

This is a strategy I decided to add to the book after several years of hearing of its success. Most agents, producers and story analysts agree that most writers know how to nail Act I, but then the material starts to fall apart. The result is an accumulation of story points that miss the mark.

Therefore, if a writer can still intrigue them with a strong ending that reveals voice, theme, solidifies a plot, and nails down pacing while intriguing them to want to know more, then the screenplay’s worth reading. This isn’t the preference for all agents and producers, but even those who start off requesting the entire screenplay often flip to the end first.

You also have a section of the book regarding writers creating teaser trailers for their scripts. What’s a teaser trailer for a script, and what’s the advantage in doing it?

This is part of the new marketing strategy that involves creating an audience for a screenplay via social media, primarily YouTube. This doesn’t involve a Hollywood-style trailer, but rather a simple teaser video that can literally be done for $0 cost (the book shows how) and all the writer has to do is write a 1-page script.

Think about it. For years, producers have purchased books and reality-TV concepts that got their start on social media, based solely on the fact they came with a built-in audience. When a writer sits down to pitch a script, I guarantee the producer is wondering if the story can draw an audience, but imagine the potential for a sale if the writer walks in the door with an audience already attached to the screenplay. It’s a huge advantage and can make the project a hot commodity!

How can people find out more about you and the services you provide?

Extreme Screenwriting invites writers to visit us at www.ExtremeScreenwriting.com. We offer coverage, a free monthly newsletter, and see the Bookshelf tab for the Magnetic Screenplay Marketing book (available for instant eBook download).

I also have three new books:

Screenplay Format: Learn How to Format Like a Pro

Teaches screenwriters industry format from basics to pro techniques, including how to use format to create emotion, suspense, etc.

Screenplay Notebook: Story Analyst’s Checklist

A workbook that includes Story Analyst’s Checklist for plot/execution, characters, dialogue and scenes with 26 blank pages for each section to work through problem areas. Makes a great keepsake.

Screenwriters World: Word Search Puzzle Book

Great for breaking writer’s block and having fun. Makes a great gift for screenwriters.

Readers of this blog are more than familiar with my love/appreciation of pie. What’s your favorite kind?

Homemade blueberry.

blueberry pie