Q & A with Aiko Hilkinger

Aiko Hilkinger is an award-winning, queer, German-Japanese screenwriter from Colombia. She primarily works in fantasy and animation, and her pilot “Kate and Ava” placed her in Network ISA’s “Top 25 Screenwriters to Watch in 2021”. Hilkinger creates magical worlds filled with diverse characters that children and teenagers can relate to and see themselves represented in. Not only does she strive for diversity and inclusion in her stories, but most importantly, she believes that through her animation work she can connect with kids and help teach healthy communication and to own up to their mistakes.

When she’s not writing, Hilkinger works as a script analyst for big screenwriting contests and has recently started her own script consulting business.

What was the last thing you read or watched you considered exceptionally well-written?

I feel like I’ve said this to the point where the people who know me have gotten tired of hearing it, but Kipo and the Age of Wonderbeasts on Netflix has to be my pick. I honestly think the show made my 2020 much more bearable while also blowing my mind with their imaginative storytelling. The show was planned as a three-season arc and you can tell when watching it that it was meticulously planned as the story is just so tight and has a clear message all the way throughout.

How’d you get your start in the industry?

I actually don’t feel like I’ve “made it” into the industry yet. I joke that I graduated from “baby writer” to “toddler writer” in 2020 since it was a learning year for me. After I graduated from film school, one of my teachers helped me get an internship with an agency where I perfected my coverage skills. After that I applied to work as a script analyst for a contest site while entering some contests here and there for the first time.

I won some pretty cool awards this year and was named one of the Top 25 Screenwriters to Watch in 2021 by Network ISA. I’m looking forward to new opportunities this year, like getting signed and hopefully selling my first script or getting staffed in a room.

Is recognizing good writing something you think can be taught or learned?

I think you can teach someone what to look out for (structure, format, clear goals, etc.) in a script but after a while it becomes a feeling. It sounds strange, and it definitely is, but after reading as many scripts as I have, you start to very easily pick up on things that make a script good or bad. At times it has everything to do with those “rules” we’re taught in film school, and it’s easy to technically say why something isn’t working, but it’s only through practice of your own craft and opening yourself up to criticism that you really learn what works or doesn’t for you, and how to break those rules.

What do you consider the components of a good script?

A good script has something to say. I’m a sucker for a good theme, and I always suggest looking at it as a “thematic statement” or “the lesson the protagonist or antagonist will learn”. When a writer knows what they want to say with their piece, it gives the story direction, and it is much more enjoyable to see them get there.

Oftentimes when a script doesn’t know where it’s going, you can feel it, it’s like you’re wandering around aimlessly through a world, surrounded by characters who don’t know what they want and thus you don’t know what they need. Definitely start your writing journey by knowing your why (why do you want to tell this story and why does it need to be told now?).

What are some of the most common screenwriting mistakes you see?

One of the most common mistakes I see is characters not having a clear goal. A goal is the driving force behind the protagonist accomplishing something by the end of the script and without it, the story can drag on and become repetitive. We don’t want to see someone live their life day to day because it’s not dramatic; not every action pushes the story forward. That’s why it’s important that not only the protagonist has a clear goal, but the antagonist does as well, since they’re the ones who will get in the way of the protagonist.

I also recommend giving other characters goals of their own so that they can be more rounded and have something going on that gives them more depth other than doing whatever the protagonist needs them to do.

What story tropes are you just tired of seeing?

I’m exhausted of seeing every queer story be about “coming out” and dealing with homophobic families, friends, etc. It’s the same annoyance I have about POC films, especially Asian-American stories, only being about the struggle of immigration. There are so many other beautiful stories that can be told outside of the constant struggle to be accepted by a straight, white society that need to be told in order to showcase the beauty of our cultures and communities.

I want to watch a film about queer love that has nothing to do with strife or struggle, and I’m so happy that we’re slowly starting to get there with shows like Schitt’s Creek and She-Ra. And I would love to take my family to watch a film with characters that look like us where they’re just living their lives unapologetically, like Crazy Rich Asians and One Day at a Time.

What are some key rules/guidelines every writer should know?

Write with a purpose. Know your why. Why are you writing this story? And why is it important to tell it now?

Fill out a bullet point list of your main structure in order to know your main emotional turns before you start writing.

Always outline, even if you don’t like it. Look at your outline as your first draft.

Make sure your characters have clear goals (wants) and clear needs (areas for growth).

Sneak exposition through conflict.

Make sure your characters are emotionally motivated.

Antagonists should have a clear driving force behind them.

Read as much as you can and make it a variety (both produced and peer scripts) in order to figure out what works for you in terms of storytelling, and to practice pinpointing why they don’t work for you.

You don’t have to take every note you get. Take the ones that resonate and throw away the ones that don’t.

Have you ever read a script where you thought “This writer gets it”? If so, what were the reasons why?

The main reason is that it’s clear the writer has something they want to say. I know I’ve mentioned this a lot, but it truly is the most important thing you can do. The second I get your voice and understand your point of view, I’m in. It’s our job to make that as clear as possible because our voice is what will set us aside from other writers. It’s what we bring to the table, what we’ll get hired based on, so it’s the most important thing to develop. And through a lot of practice, giving and receiving notes, you’ll get there.

How do you feel about screenwriting contests? Worth it or not?

Contests can be worth it if you have money to splurge. I know a lot of people who haven’t had a lot of success from them and it can definitely be frustrating. I’ve had a very 50/50 experience. I didn’t make it into a few contests that I was excited about, but then I made it into one that really, really worked for me.

You have to be very clear with yourself about what you want out of these contests (exposure, management, etc.) and make sure you know they’re not your only chance to get into the industry. Also, be sure to ask fellow writers about their experiences in order to find out which contests are the best for you and your goals.

How can people find out more about you and the services you provide?

I am super active on Twitter – @aikohwrites. That’s where you can find me saying things I probably shouldn’t. And if you’re interested in my coverage services, you can go to aikohilkinger.com/script-coverage to find more information.

Readers of this blog are more than familiar with my love/appreciation of pie. What’s your favorite kind?

This is such a good question! My favorite is apple. My mom has always had her own recipe and her apples for some reason always taste amazing. But if we’re being more specific, I love a good, warm and buttery strudel (maybe with some ice cream and caramel).

Q & A with Jenny Frankfurt of Finish Line

Jenny Frankfurt is the founder of The Finish Line Script Competition. She was a literary manager in LA, NYC and London for over 20 years.

What’s the last thing you read/watched you considered to be exceptionally well-written?

I May Destroy You. Hands down the best show I’ve seen in the past year, and I’ve watched A LOT during Covid lockdown.

I also think Revelation, which won the Grand Prize Winner in this year’s Finish Line competition, is one of the best pilots I’ve ever read.

How’d you get your start in the industry?

I was at Tisch School of the Arts at NYU in the Cinema Studies Department and applied for a job as a floater (permanent temp) at the William Morris Agency. I got the job and realized I wouldn’t be able to do do it and fulfill any kind of classes. Since my plan was to work in representation after I graduated, I dropped out and started working instead. Though I wish I had finished college for personal reasons, it was the greatest opportunity I could’ve had. My time at William Morris (now William Morris Endeavor) was the most educational of my career.

Is recognizing good writing something you think can be taught or learned?

The more writing, bad and good, you do, and films/TV you watch, also bad and good, the better one can be at discovering what good writing truly is. Good writing is not subjective in my opinion, but one’s taste in various styles of writing is. I’ve always been a voracious reader since I was little. When I started covering scripts for the talent department at William Morris, I’d read them incredibly carefully and determine what roles were important for casting and not. To read something carefully is one of the most important elements of being a good recognizer of what is working and what isn’t. That and having an open heart and mind to story, ideas and the ways storytelling connects to our emotions. The more you read and pay attention, the more these things become evident.

What do you consider the components of a good script?

It’s become clearer to me that the writer’s voice is the most important thing in a script. It’s what sets a great script apart from a good script. Theme and emotion ought to be linked, and when done right can be very powerful. Characters written without feeling will come across as just that – they’ve been outlined and written. All of this, when done really well, pops off the page. It’s a joy to see.

What are some of the most common screenwriting mistakes you see?

Lack of planning in a story. Set pieces that are there only because the writer had a cool idea and stuck it in a script that doesn’t connect to that scene or narrative. Ideas and development of characters that are just good enough. Just good enough isn’t enough anymore. Energy on the page is a necessity.

What story tropes are you just tired of seeing? 

Crying in the shower, sliding down the wall, a single tear. Mainly though forever the answer to this question will be road trip movies. Almost impossible to write them without them being full of every trope. Joe needs $25K or his mother will not get the operation she needs and gosh, an opportunity to get this money happens to present itself and hijinks occur. It may be fun, it may have merit, but it’s a trope.

What are some key rules/guidelines every writer should know?

There are no rules.

Just tell the story.

Outline. 

Create an interesting setting and fascinating characters. Plop them in and let it happen.

Research the industry; know the ‘players’, read the trades.

When you receive notes, take what you like and leave the rest. Keep your voice.

Leave your ego at the door.

Have you ever read a script where you thought “This writer gets it”? If so, what were the reasons why?

Oh wow, yes. But most of the time if you ask the writer they don’t know that they have! There’s a certain beauty in a confident piece of writing, no matter the medium. It’s a lack of excess rather than an addition of something. It’s the combination of just enough emotion, character development, story hook, theme. Just tell the story.

Seeing as how you run a screenwriting contest, what are the benefits for screenwriters to enter the Finish Line competition?

You can rewrite and resubmit new drafts for free throughout the competition and our notes are fantastic. They really are. They’re actionable so they don’t just say what works and what doesn’t, but we offer suggestions on how to fix it when it’s not working. We work with our writers so you feel connected; not just a fee thrown into the ethers. We want to help you get your script in the best shape you can by the end of the competition. If you don’t win, you still have a better script for another competition or a manager or producer. 

Also, we have a large number of mentors – over 40 throughout film/tv and in the US, UK, Canada and Australia. Top people. People who can actually make things happen. From this 40 you usually get another 5-10 from referrals from the mentor and we add a few more on once we know the winning scripts and determine who else might respond. So there are a lot of people you’re meeting and building a working relationship with. We really mentor you throughout. We always go the extra mile and stay in touch, continuing to help long after the year has passed.

Lastly, we don’t overcharge and you can connect with your consultant if you need to clarify notes. We’re available to you. And we speak to all the semi-finalists after the competition and talk about the industry, your script, game plans for representation, etc. We end up working with some of the semi-finalists as well!

How can people find out more about you and the services you provide?

Our website is chock-full of information at www.finishlinescriptcomp.com. And you can email us with questions at info@finishlinescriptcomp.com. We’re on Twitter, Instagram and Facebook too!

I’d also like to point out if you have a script for a feature, short, or TV pilot, both this year’s Finish Line Script Competition and the Tirota/Finish Line Social Impact Competition are now open for submissions. Click on the link above for all the details.

Readers of this blog are more than familiar with my love/appreciation of pie. What’s your favorite kind? 

Hands down, it’s apple. Preferably apple crisp. ‘Merica, right?

Q & A with David Wappel

David Wappel is a screenwriter and story consultant. He recently wrote the screenplay for Long Gone By, now available on HBO MaxAmazon, and iTunes. Wappel worked in production and post-production for five years before turning to writing. His stories often feature themes of private courage, nostalgic longings, and contradictions.

He has consulted writers, producers, game developers, and others on their narrative work. In addition to screenwriting, you’ll find Wappel talking about Tolkien, Shakespeare, or sailing.

What’s the last thing you read/watched you considered to be exceptionally well-written?

This is a tough one for me, because I watch or listen to at least one Shakespeare production a week, and it’s hard not to just answer with one of his plays.

So setting the Bard aside, the last thing I watched that was exceptionally well-written was an episode of Star Trek: Deep Space Nine titled The Visitor. Written by Michael Taylor, it’s the second episode of season four of the series, and it’s deftly simple and incredibly human.

I also recently rewatched Dead Again, written by Scott Frank. I’ve already seen it a handful of times, but I wanted to share it with my parents. What I love most about the script is the way it continues to surprise throughout, with twists and turns both big and small. It’s like a rabbit hole that just keeps going down.

Oh, and if I’m not setting Shakespeare aside, the answer is The Globe’s 2015 production of The Merchant of Venice.

How’d you get your start in the industry?

I actually first started out working in post-production in Atlanta. I was an editor for a small production company. Editing is just writing with an extremely limited vocabulary. As an editor, you can only storytell with what is provided, and it’s actually pretty amazing how much power you have to manipulate the moments by organizing shots in various arrangements.

So when I made the pivot into writing, I had already been looking at story as sequential bits of information, and it helped me understand how to build a moment, a scene, a sequence, or a story, piece by piece.

Is recognizing good writing something you think can be taught or learned?

I’m going to be a bit cheeky and say it doesn’t have to be taught or learned. We already know when something is good writing from our emotional reaction. Humans are designed to have stories act on us emotionally. So instead of looking at a text and deciding if it is good writing or not, all you actually need to do is read it and look at yourself. If you’re responding to it, it’s good writing.

What isn’t as apparent, but can be taught and learned is why something is good writing. One can study the patterns and structures, micro and macro, that seem to crop up again and again as effective ways to produce emotions in the audience. Writing, I believe, is both an art and a craft, and has tools and techniques like any other craft. How to employ those tools and techniques can be taught. Why to employ those tools and techniques is a little bit trickier, because it’s far more subjective. That’s what makes it art.

What do you consider the components of a good script?

When I’m reading, I’m looking for a few things. One thing I find myself sensitive to is honesty. Are the characters acting in ways that feel truthful. And that doesn’t mean it has to be grounded, but it has to be truthful to the established world.

I’m also looking for specificity. Whether it’s a feature or an episode of television, I value a script that is doing a “deep dive” into a specific aspect of the human condition. That may sound like it needs to be profound, but it doesn’t. It just needs to be specific. Mediocre scripts tend be about a general idea, but the great ones take a very specific idea, and explore it fully.

On a technical level, I value clarity. Not only do I want to visually understand what is happening, but particularly for the screen, I want to have a good sense of how I’m seeing it. For me, that’s the biggest thing that separates screenwriting from other forms of writing, even playwriting. It’s the explicit visual component, and the limitation of the lens. I don’t need every shot selected, but I want a sense of how this will unfold on a screen.

In my opinion, a major component of a good script is restraint. I’m looking for human behavior, and nothing else. I want to see what characters are saying and doing, and draw my own conclusions. When I read a screenplay that tries to tease out meaning in the action lines (or even in the dialogue sometimes) I find myself checking out. It feels a bit like someone grabbing a puzzle piece and fitting it into the slot for you. People don’t do puzzles just because they like how it looks when it’s complete, they enjoy the act of completing it.

What are some of the most common screenwriting mistakes you see?

I think the most common screenwriting mistake I see is more of an artistic mistake than a craft mistake, and it’s basically not having a specific enough answer to the question, “What are you trying to say?”

Corollary to that question is this one: “Why do you want to say it?”

Those two answers can act as guideposts for a writer, and will help navigate story choices. Without some reflection on these, a technically proficient story will end up vague and dull.

What story tropes are you just tired of seeing?

Honestly, none of them. What I’m tired of seeing are tropes lazily explored. Tropes are simply common patterns that are emotionally effective. What often happens is that more than the underlying pattern gets repeated, and we get bored of seeing the same thing over and over again.

For me, the key to keeping tropes fresh is to understand why they are tropes in the first place. What is the pattern beneath it? There’s clearly a satisfying story element there, and going in the opposite direction to avoid a trope may be going in the opposite direction of that satisfying story element. You want to understand how it’s working so that you can approach it, then zig-zag away in a specific way. You’ll get all the benefit of a story pattern, without it feeling stale.

All that said, I’m completely over the “wife killed, husband wants revenge” trope.

What are some key rules/guidelines every writer should know?

This is in no way meant to be comprehensive or authoritative, but these are some guidelines I try to go by when writing.

-Writing is 90% thinking and feeling, and 10% typing.

-Melodramatic writing is not fixed on the page it occurs. It is fixed in all the pages preceding it, and then on the page it occurs.

-A character’s voice and a character’s worldview are two different things.

-People are different versions of themselves depending on who else is in the room. Characters should be the same.

-Adjectives and adverbs may point to opportunities for stronger nouns and verbs.

-Always be reading.

-Wardrobe, makeup, props, and production design all provide storytelling tools. Make sure you’re using them.

-Turn off the critic for your first draft. After that, question every word.

-When approaching a problem, see if it can be solved first by removing lines, rather than adding lines.

-Understanding how your characters interact with the world outside of the story of your script can provide insight for how they interact with the world within it.

Have you ever read a script where you thought “This writer gets it”? If so, what were the reasons why?

Plenty of times, and while I’m sure it’s different for everybody, for me  the answer is in showing simple, specific moments of humanity. When I feel like a writer lasers in on something small, and then continues to explore each facet of it through a sort of narrative microscope, then I feel like I’m in good hands.

How can people find out more about you and the services you provide?

You can check out my website, davidwappel.com, and while I have a page on there about my services, it’s also about me as a writer. The best way is probably to connect with me on Twitter.

Readers of this blog are more than familiar with my love/appreciation of pie. What’s your favorite kind?

Apple, by a mile.

Q & A with Michael Lipoma

Michael Lipoma is a WGA writer and a producer whose scripts have placed in the semifinals or higher in every major screenwriting competition, including winning Best Feature and Grand Prize at SLAMDANCE last year. With experience writing on assignment for features and television since 2010, Michael enjoys backing his characters into corners, forcing them to fight their way out or die trying.

He has developed multiple producers’ original ideas into commercially viable screenplays and pilots. He is co-creator and co-writer of a new television series currently in development in New Zealand. He is the lead producer on a feature film project currently in partnership with an A-List actor’s production company. Before writing and producing full time, Michael was Vice President of a $150M company. He also finds writing in the third person a little weird.

What’s the last thing you read or watched that you thought was incredibly well-written?

I have been binge watching The West Wing, and am dazzled by the dialogue–but it’s more than that. Sorkin doesn’t just write great dialogue–it’s the situations he places the characters in that give great dialogue even greater depth. And the dialogue wouldn’t be as meaningful if he hadn’t made these characters people we care about.

How’d you get your start in the industry?

I wrote spec scripts. Bad ones. Then I went to school and learned the craft. Then I just kept writing. While working on a script with a partner, we met a producer at AFM, and within 24 hours, we had a handshake deal to write a feature based on her original idea. That script was The Fall, and last October, it won Slamdance Grand Prize and Best Feature. But that makes it sound too easy. That journey started seven years ago. We attached another producer, have been through more page-one rewrites I can imagine, and have gotten–and incorporated–notes from many, many people.

Is recognizing good writing something you think can be taught or learned?

I believe recognizing good writing can be taught and learned–and you don’t need a teacher. The way to recognize good writing is to read ALL writing. I’ve learned more from giving really deep notes to scripts that were in terrible shape, than reading great scripts. Read every script you can, and when you read something good, you’ll feel it. It’ll sing to you from the center of your chest. But read all of it. After a while, you’ll internalize what’s good and what to stay away from. You’ll feel when a story turn is necessary. And you’ll realize that when watching a movie. I can’t tell you how many times I’ve hit pause on a movie, checked the timer, and said, “Yep. That’s midpoint.”

What do you consider the components of a good script?

The obvious, of course: structure, dialogue, making every syllable mean something. A story that turns, and delivers on the promise the writer made in the premise or opening. Also, a great opening. A killer first page. I’ve been working as a producer for the past five years, and I know within a page whether the script I’m reading has a chance at getting me interested. I do read all the way through, but I’ve always been able to tell within a page or two how it’s going to go. Haven’t been wrong about that yet.

There’s one more component, and it’s just as important to me as any of the other factors that make a good script, and that’s what people are calling today, “voice.” I read a lot of scripts, and many deliver what a script should deliver: Compelling characters, solid structure, serviceable dialogue. All good stuff. But when I read a script with an original voice, that delights me, and makes me want more, more, more!

I’ve also found that writers with a unique voice are fun people to hang with. And when you option a script, you’re going to be hanging with the writer for a few years, and hopefully you’ll end up friends for life. Also, I recognize I’ve strayed a bit from the original question about components of a good script. I do that. I stray.

What are some of the most common screenwriting mistakes you see?

Big blocks of action with no white space. My job as a producer is to read a script all the way through–but when I see solid pages of text, I take a breath, because I know it’s going to be a slog to get through. That’s not to say the script might not be great, but if I can offer advice to writers, make hitting the return key one of your best friends. Your reader will love it.

Another mistake is having dialogue move the story forward. In these cases characters usually tell each other what’s happening or how they’re feeling. That means everything’s on the surface.

What story tropes are you just tired of seeing?

Movies starting at funerals–ugh. Seen it too many times. Watching a big, surprising reversal or twist and discovering it was a dream (that happens more in TV, but still). Also, movie shorthand: a woman throwing up = she’s pregnant. You see a woman SPRINT to the bathroom and barf. Next scene: she’s pregnant.

Another trope that’s actually harmful in my view is when you see scars on someone that indicates they’ve been “cutting” (non-suicidal self-injury), and it’s just “movie shorthand” for a “troubled” teen, or a violent character about to shoot up a crowd. That easy-way-out character development is not only lazy, it stigmatizes people with mental health issues. It needs to stop.

What are some key rules/guidelines every writer should know?

1. If you want to write what speaks to your heart, you should absolutely do so. You get to write whatever you want. But…if you want to sell, or make writing your career, you should understand what the marketplace wants. And I’m not talking about chasing trends. I’m talking about a script with a recognizable structure (I believe humans are hard-wired to respond to structure), a story that makes us want to know what happens next, and a satisfying ending. Oh, crap. I strayed again.

2. Spend as much time on your concept as you possibly can before putting a single word to the script. You’re going to spend the next few months writing this script–make sure the concept is firing on all cylinders before you commit to it. If you do this, you will discover a lovely surprise: people will probably love your script.

3. Sort of a continuation of 2: before I dig into a new spec script (whether TV or feature), I test the concept. I tell it to people and watch them react. Then, I refine it. What’s nice is at this stage, I’m not invested in any great scenes–it’s just a few sentences, so nothing’s precious. Once I get a concept, and I’m satisfied it’s working and marketable, I write the pitch. Straight from concept to pitch–before writing one word of the script. This does a couple things: it helps me discover cool, hooky moments (that only seem to show up when I’m writing a pitch) and it helps me know where I’m going when I start outlining. I think this solves the problem I faced for so many years: writing loglines and pitches after the script is written.

4. This may not work for everybody, but most successful writers I know do this: outline. Outline, outline, outline! You can start at the end, middle, or wherever, but do yourself the favor of writing a solid outline for your script. This is one of the most freeing things a screenwriter can do. It also keeps you from getting blocked or stuck because you always know where you’re going. My analogy for outlining is this: it’s like an actor getting off-book with their dialogue. Once they’ve memorized the dialogue, and it flows through them, only then can they bring the real bits of themselves to their performance. Same with outlining. Once you do the hard story work and get that outline done, your story is there, and it’s working–then, you put in all the cool stuff that delights readers.

5. Make me want to care about your characters. Many scripts I read from emerging writers use their characters as tools to move their story along. People go to the movies and watch TV and immediately try to relate to the character on the screen. There’s a moment when people ask themselves (sometimes unconsciously–but they feel it) “Would I ever do that?” or “Oh, no, what would I do if that happened to me?” The writer needs to make their characters human, relatable, and empathetic. Not necessarily likeable, but relatable. It’s a thing of beauty when an antagonist makes a reader/viewer see a dark side of themselves reflected in the antagonist. So do the character work up front, know who they are and how they’d respond in any situation.

There’s an exercise I’ve asked people to do: take a line of dialogue, and rewrite it as if the character were at gunpoint. Now rewrite it if they were trying to seduce someone. Now try it if they’re terrified. Exact same meaning, but different situations. This exercise can seem absurd, but if you lean into it, it’s actually a lot of fun, and it will reinforce the need to really understand how your character would react in any situation. Once you really understand this about your characters, the audience will respond to them, readers will lean forward when reading them.

6. Make sure your lead is the most interesting.

This has happened to me. My supporting character was way more interesting than my lead. It took a bit of rewriting and really killing some darlings, but once I did that, my lead really sparked off the page. No actor is going to attach themselves to a project if the supporting character has a better part.

Have you ever read a spec script that you immediately thought “this writer gets it?” If so, what were the reasons why?

Absolutely. And I’ve only read two that did that. It started with character. These characters were not only real and full of life, their dialogue was crisp, clear, and every character had a unique voice. Most of the actual meaning was delivered through subtext–and that’s not just for dialogue, it was for the action too. Characters took action that delivered on who they are, or what they needed, or what their wound was that’s been holding them back. Also: there was a lot of white space on the page, which made it a fast read, and allowed me to forget I was reading a screenplay.

How do you feel about screenwriting contests? Worth it or not?

I know there’s a lot of debate about this right now. For me: they’re worth it–but you have to realize the goal, and I think there are two: 1) you want feedback, and 2) you want wins/credibility. For feedback: You’re sending your material out to sets of eyes who have no stake in your success. If you can afford it, get the notes/coverage, too. Look, we all have people who love us, read our stuff, and tell us it’s great. And that feels wonderful, but not really helpful if your goal is to improve your writing and yourself as a writer. There’s nothing more sobering than not placing in a contest, and looking at the 375 names who did, and think: “Damn, every one of those scripts is better than mine–what do I need to change in my script or my writing to get me in that group next time.”

If you can afford the coverage, it’s great to see what a neutral set of eyes thinks about your material. And sure, sometimes the notes are spotty, but there’s ALWAYS something in there that can help if you’re open to it. And being in lots of contests can help you open up to that. For credibility, contest placements/wins in the major competitions can truly open doors. All of that said, be wary. There are some contests that just feel like money mills. Do a little research, and maybe don’t submit to “Jimmy Joe’s Upstairs Screenwriting Bonanza.” Look into competitions. Who are the sponsors, how many years have they been running, what kind of press do they get?

How can people find out more about you and the services you provide?

The best way to learn more about what I do is to contact me directly through my gmail account and not through the production company email or website because those get filtered before I see them. Email: mlipoma@gmail.com.

Right now, I write on assignment for television and features, and provide TV and feature script development, consultation, and rewrite services for projects that have been optioned or have a significant element attached. Since I’m a WGA writer, any writing I do must be with a signatory, but for non-signatories I can provide script consultation and development services, and work with the writer and producer to help the production reach its goals. I tailor my services based on the needs of the project: from a dialogue punch-up to extensive restructuring and rewriting. One of my recent efforts was a page-one rewrite of an action script. 

Readers of this blog are more than familiar with my love/appreciation of pie. What’s your favorite kind?

You and I are kindred spirits! Pie is one of my favorite things on the planet! Picking one is kinda like deciding which of my kids I love most, but if forced, I’d have to say cherry. Or a really deep apple. Or pumpkin. Ok, sorry…

Cherry.

There. I said it.

Q & A with Barb Doyon of Extreme Screenwriting

BarbDoyon

Barb Doyon is the owner/founder of Extreme Screenwriting, a Los Angeles-based screenplay and TV pilot coverage service. She is well known among Hollywood producers as a skilled ghostwriter who is also a produced screenwriter, producer and award-winning documentary writer.

She’s a yearly keynote speaker at the Script-to-Screen Summit and has authored books on screenwriting including, Extreme Screenwriting: Screenplay Writing SimplifiedExtreme Screenwriting: Television Writing SimplifiedTurn Your Idea into a Hit Reality-TV Show, 10 Ways to Get a Hollywood Agent to Call You! and Magnetic Screenplay Marketing. Before opening Extreme Screenwriting, she worked at Walt Disney Studios writing press releases for the studio and Disney Sports.

What’s the last thing you read or watched that you thought was incredibly well-written?

Extreme Screenwriting’s client Larry Postel’s upcoming Netflix movie The Main Event was a solid, inspirational read. Larry captured the Follow Your Dreams theme and wove it into a compelling conflict that incited a hero to break through his flaws and become a champion. It’s the story of a little boy who takes on WWE Superstars and I love how the trailer states the theme.

How’d you get your start in the industry?

I worked at Walt Disney Studios in the press room where I wrote daily press releases for then-CEO Michael Eisner and the studio’s production companies. One day a producer asked if I had time to do coverages and he showed me how to spot the diamonds among the coal heap. This eventually branched into my company Extreme Screenwriting.

What do you consider the components of a good script?

Whether they realize it or not, audiences want to viscerally live through a hero and experience the types of change they can’t, won’t, or are too afraid to implement in their own lives. Regardless of genre, the writer should make sure that the external and internal conflicts are interlocked, resulting in an external conflict that forces change in a hero. Most writers are excellent at coming up with unique concepts, but fall short when it comes to the hero’s flaw and arc. A good script combines external and internal conflicts to solidify a hero’s arc.

What are some key rules/guidelines every writer should know?

-Interlock internal and external conflicts, as noted above.

-A producer should be able to remove all dialogue from a screenplay and still know what the movie is about. It’s called a ‘motion picture’ for a reason.

-Don’t take format for granted. Learn how to use it to create pacing, emotion and to help guarantee fewer scenes are rewritten or deleted during the development phase.

-Stop asking gurus to explain subtext and start listening. Learn to hear subtext in everyday dialogue. This is fastest, easiest way to learn how to write it and how to become a pro at lingo.

-Don’t toss in something because you think it’s interesting. If Mona’s red skirt doesn’t mean something to the story as a whole, then leave it out.

-Learn the genre rules! Producers buy screenplays based on genre.

-Start thinking of description as action and create moving picture. Don’t tell us the room’s filthy. Show John walk in, toss cigarettes into an overflowing ashtray and kick his feet up on a pile of yellow newspapers.

-Be able to state the screenplay’s theme in one line. Producers ask, ‘What is the theme?’ to weed out amateurs from pros. Amateurs can’t answer this question.

-Your hero should get the best lines, the last line, the big scene moments, a grand entrance, and the worst-case scenario should happen to them and they alone should resolve the main, external conflict.

What was the inspiration/motivation for your book Magnetic Screenplay Marketing?

It’s heartbreaking to see extraordinarily talented, aspiring screenwriters struggle for years to get a producer to read their material. Extreme Screenwriting does help writers promote their material in our monthly newsletter, but writers need to spend as much time marketing as they do writing. Most do not! Instead, they send out a few queries here and there, maybe attend a pitch festival every couple of years and that’s it.

The market is rapidly changing, and if aspiring screenwriters don’t change with it, they’ll be left behind with little hope of getting their material into the right hands. The change in the industry requires a new way of thinking and it does have a learning curve, so that’s why I decided to make a book detailing how to get ahead of the curve and beat the competition with this a marketing strategy.

This book is very different from other screenwriting books in that it focuses more on what a writer can do AFTER they’ve gained some experience and have market-ready scripts. Is what you describe a newer development for screenwriters, and what results have you seen from it?

The marketing technique I outlined in the book, related to getting a producer to call you, isn’t new to the industry. It’s been around for a long time, but until recently, this strategy hasn’t applied to screenwriters. However, there’s been a shift in the industry. Like any other product (yes, a screenplay is a product), the buyer (producer) wants social proof of its viability and is even hiring staff to find material with this ‘proof’ attached.

The Magnetic Screenplay Marketing book teaches the writer how to develop this marketing strategy and put it to use. Prior to publishing the book, I worked with 13 writers to beta test the strategy resulting in agent representation, three options, a television pilot deal and 362 combined read requests, averaging 27 per beta tester. A few did fail at the process, but they didn’t complete the steps, skipped steps, or simply quit before even giving it a try. Therefore, results will vary, but the bottom line is the fact that the industry is changing. I highly recommend aspiring writers get aboard this fast-moving train before they’re left behind.

One portion of the book is about writers obtaining “bread and butter assignments”. What does that mean, and why are they a potential avenue for writers?

This pertains to one of the strategies outlined in a section of the book on how to get an agent to call you. The first agent 99% of writers sign with will be from a boutique agency. These are the smaller agencies in town and while they do make sales, most of their commissions are generated from writing assignments, rewrites, and ghostwriting. It’s so prevalent that it’s literally become their ‘bread and butter’, in other words it’s the main moneymaker.

However, a lot of writers refuse to do this type of work. They’d rather wait around to sell their own screenplays. This sounds reasonable, but if it’s been a year (or 2) and a writer’s work hasn’t sold and the writer won’t do this lucrative work, they become dead weight for the agent. This creates an ‘opening’ for the aspiring writer who notes in queries that they’re open to all kinds of writing assignments! During the beta test, one of our writers gained representation using this strategy. A writer who isn’t open to doing assignments is leaving a lot of cash on the table and missing out on a golden opportunity to gain representation.

You mention sending in writing samples (when and only when requested). One of the options you suggest is to send the last 10 pages of a script. Why the last 10 as opposed to the first 10, and what results have you (or other writers who’ve done this) seen from this?

This is a strategy I decided to add to the book after several years of hearing of its success. Most agents, producers and story analysts agree that most writers know how to nail Act I, but then the material starts to fall apart. The result is an accumulation of story points that miss the mark.

Therefore, if a writer can still intrigue them with a strong ending that reveals voice, theme, solidifies a plot, and nails down pacing while intriguing them to want to know more, then the screenplay’s worth reading. This isn’t the preference for all agents and producers, but even those who start off requesting the entire screenplay often flip to the end first.

You also have a section of the book regarding writers creating teaser trailers for their scripts. What’s a teaser trailer for a script, and what’s the advantage in doing it?

This is part of the new marketing strategy that involves creating an audience for a screenplay via social media, primarily YouTube. This doesn’t involve a Hollywood-style trailer, but rather a simple teaser video that can literally be done for $0 cost (the book shows how) and all the writer has to do is write a 1-page script.

Think about it. For years, producers have purchased books and reality-TV concepts that got their start on social media, based solely on the fact they came with a built-in audience. When a writer sits down to pitch a script, I guarantee the producer is wondering if the story can draw an audience, but imagine the potential for a sale if the writer walks in the door with an audience already attached to the screenplay. It’s a huge advantage and can make the project a hot commodity!

How can people find out more about you and the services you provide?

Extreme Screenwriting invites writers to visit us at www.ExtremeScreenwriting.com. We offer coverage, a free monthly newsletter, and see the Bookshelf tab for the Magnetic Screenplay Marketing book (available for instant eBook download).

Readers of this blog are more than familiar with my love/appreciation of pie. What’s your favorite kind?

Homemade blueberry.

blueberry pie