Ask an In-the-Director’s-Chair Script Consultant!

Jeff Richards

The latest in a series of interviews with script readers and consultants who would be worth your while to work with if you want to get your script in shape. Today’s spotlight is on writer-producer-filmmaker Jeff Richards.

Jeff Richards is a story consultant, filmmaker, and writer with over twenty projects either optioned, produced, or sold. His clients range from award-winning novelists to creative writing professors to screenwriters working for major studios. His own writing includes feature films, TV series, graphic novels, and short stories, as well as writing for children’s animation and computer games. His background includes information technology, a decade as an opera singer, and he is an honorary member of the Takaya Wolf Clan of the Tsleil-Waututh First Nation.

1. What’s the last thing you read/watched that you thought was incredibly well-written?

The Karla trilogy by John Le Carré, and if you ever need a lesson that character is king, look to those. The books are often very low on action; they largely consist of dialogue (most of which is people recounting events, as you’d expect in a book about counter-intelligence) and the characters are so magnificent you don’t care that you’ve just spent hundreds of pages essentially listening to people talk. The protagonist for two of the books, Smiley, often isn’t even doing the talking; he’s merely listening. Yet it works.

As for watching, I’ve been re-watching Doctor Who, and “Blink” is possibly the best hour of television I’ve ever seen. Stunningly imaginative and original, incredibly atmospheric, and one of the very best examples of burying exposition I have ever seen in any medium. If I write something that good, I’ll die happy.

2. How’d you get your start reading scripts?

I spent several years as an independent filmmaker and although I did write most of the projects we were developing, I’d occasionally work with an outside writer and help them. That made me realize that I could apply what I’d learned as a writer to helping others with their scripts.

3. Is recognizing good writing something you think can be taught or learned?

Absolutely. The love of words is probably pretty difficult to instill in an adult, but if someone is already interested in it, then it is definitely possible to learn to recognize good writing. The secret is to read widely and actively, both good and bad material; once you’ve read and analyzed enough writing, and worked out why it works or doesn’t, you start to see the patterns very clearly, particularly in screenplays. Objectivity about our own writing? That’s trickier…

4. What are the components of a good script?

What’s most important, and what I don’t see enough of, is a unity of character, plot, and theme. People talk about “character-driven scripts” or “plot-driven scripts” when, in reality, they should driven by the same engine.

As for the rest, it’s about what you’d expect; an active protagonist, strong pacing, dialogue with subtext, an original concept, rising stakes, good conflict, a surprising but inevitable ending… all that sort of thing. However, the only absolute must-have is that it is interesting. For every other must-have you’ll see on a checklist, you can usually think of a great script that didn’t have it. Passive protagonists are death… unless you are talking about The Graduate. Or Being There. But these are scripts by master writers; you need to be very sure why you are going against the grain, and how it makes your story better. (And, as you can tell by the age of the examples, rule breaking isn’t that popular anymore in Hollywood.)

5. What are some of the most common mistakes you see?

Going back to the previous point, a disconnect between character, plot, and theme is common. This usually causes protagonists with unclear goals and flat second acts. However, the most common thing I see is on-the-nose dialogue. Characters who say exactly what they feel and think, or who sum up the central conflict in a speech. If you ever read “You know what your problem is?”, then that’s probably a bad sign.

6. What story tropes are you just tired of seeing?

I think I’m almost unique in that my answer is “none”. Every trope is ready for a great script to make it fresh. Amnesia is the most tired device in writing, yet The Bourne Identity comes along and is fantastic. There’s always room for a great script.

The thing that tires me isn’t story tropes, but clichéd dialogue. Don’t have lines from other movies in your movie. Be original.

7. What are the 3 most important rules every writer should know?

-Read widely; lessons are everywhere, and most of them are outside your genre and format. So if you’re a sci-fi feature film writer, read historical fiction. Read detective comics, manga, sitcom scripts. Expand your brain.

-Writing is rewriting; every first draft is a huge bundle of problems waiting to be solved. So solve it. And not by editing, but by rewriting. Changing words in action or dialogue is just editing. Changing characters, plot points, deleting or adding scenes, that’s rewriting. Do multiple passes, focusing on a different thing each time. One pass (or several, more often) for plot, one for each major character’s dialogue, one for action lines… if you’re building a shelf, you don’t sand and paint at the same time.

-Don’t get hung up on systems. Read how-to books, sure, but pick and choose your advice. Being a slave to a particular checklist is usually indicative of poor writing. If I can tell that you’ve read Save the Cat by reading your draft, then there’s probably too much Snyder and not enough you in your script.

8. Have you ever read a script that was an absolute, without-a-doubt “recommend”? If so, could you give the logline?

Unfortunately, I can’t share loglines due to confidentiality. But for me, “recommend” can’t focus too much on the logline. Concept is important, sure, but the writing is what matters, what makes it a “recommend”. I’ve had writers with straightforward concepts come to me and, after we hone the execution, they get jobs at major studios or get 10 on The Black List. That doesn’t come from the logline, but the execution, how they wrote (and, as per rule 2 up there, rewrote!) Chinatown’s logline doesn’t set the world afire, yet it is generally regarded as one of the great scripts. So a logline wouldn’t really illuminate why I feel a particular script is great. Loglines only show whether something is the type of script an exec should read (e.g. it’s high concept sci-fi and that’s what they’re looking for). The logline gets you the look; the writing gets you the job.

9. How do you feel about screenwriting contests? Worth it or not?

I personally don’t do them very often. I have in the past and placed well, but I never found the contest actually led to a job; what worked for me was my personal networking. However, every path is different and obviously you hear success stories. What is important is that you put in the time, both into the writing (mostly) and into building your career, whether that’s contests, pitchfests, networking… Whatever seems to be working for you, do that. If nothing’s working (and the writing is genuinely where it needs to be!), then change things up.

10. How can people get in touch with you to find out more about the services you provide?

Jeff is no longer actively seeking clients, but is still open to receiving requests via his website at strangeborders.com. He also suggests connecting with him on Twitter.

11. Readers of this blog are more than familiar with my love/appreciation of pie. What’s your favorite kind?

Pumpkin, no question. With fresh whipped cream. A great pumpkin pie will turn me into the seven-year old kid who eats so much he feels sick. It is inevitable.

I probably need help.

Ask a PAGE Silver-Winning Script Consultant!

Derek Ladd

The latest in a series of interviews with script readers and consultants who would be worth your while to work with if you want to get your script in shape. Today’s spotlight is on consultant Derek Ladd. His script Nina NANO was a Silver Prize Winner in the 2013 Page International Screenwriting Competition.

Award-winning screenwriter Derek Ladd started telling stories as a kid and never stopped. He lives in Portland, Oregon where he spends as much time writing as he does shaking off the rain (which is pretty much all the time).

1. What’s the last thing you read/watched that you thought was incredibly well-written?

The last exceptional script I read belongs to Matt Tolbert, a client of mine. I can’t go into specifics but it’s an historical screenplay about the Nordic Vikings. It’s refreshing to work on a script that pulls me in on page one and doesn’t let go. All of the elements (pacing, plot, characters) came together to create an immersive reading experience. As for movies, the last one I saw that featured great writing was DALLAS BUYER’S CLUB. This is a movie that nails the writing on all levels: the visuals, the dialogue, the subtext, all of it. Another surprisingly good movie I loved is an indie foreign film (horror comedy genre) set in Ireland called GRABBERS.

2. How’d you get your start reading scripts?

When I started my script consulting service, one of my early clients wanted to produce a movie. I’d written a couple dozen short stories and a few novels by this time and this client had read some of my work. And since a screenplay is the first element one needs to make a movie, she recruited me to write one. The only obstacle was that I had no idea how to write a script. So I bought two books on the subject and they didn’t help: each book contradicted the other. Then I bought one of those fancy bound scripts at Barnes & Noble – ADAPTATION (Charlie Kaufman, based on Susan Orlean’s book). Of course, it was more of a transcript so it didn’t help much either. I finally gave in to the fact that I would need to attend a class, and in Portland, Oregon the master of screenwriting was Cynthia Whitcomb. I took both of her classes, read her books and picked it up pretty quickly. My first script was an adaptation of my novel WITHOUT WINGS. From there I started reading scripts written by my classmates so I could give them feedback. The writers I worked with were so pleased I started doing it professionally. To date, over a dozen of my clients have won or placed in a variety of screenwriting contests.

3. Is recognizing good writing something you think can be taught or learned?

I would say ‘Yes’ to both questions simply because one has to know how to recognize good writing in order write good material. While writing novels I found inspiration in everyone from Heinrich Boll, Truman Capote, Norman Mailer, Kurt Vonnegut and David Sedaris to William F. Nolan, Anne Rice and Stephen King. If an aspiring screenwriter thinks GIGLI or SHOWGIRLS is a great screenplay, trying to write a great script will be damn near impossible. If, however, the same screenwriter dives into work by Michael Mann, the Coen brothers, Joss Whedon, or Luc Besson (to name a few), or any brilliantly written script (JAWS, FARGO, THE MATRIX, HAROLD AND MAUDE, SERENITY, THE SILENCE OF THE LAMBS), that writer will strive to achieve the same level of success in their own work. Excellent writing that makes you laugh and cry and get goosebumps has more power to teach aspiring writers than any classroom instruction ever could.

4. What are the components of a good script?

The Seduction Element: I watched a good DVD lecture featuring Michael Hauge a while back called ‘Grabbing The Reader In The First 10 Pages’. Mr. Hauge opened the lecture by explaining that part of the title is a misnomer: he said that ‘grabbing’ is too forceful a word and that what a writer should aim to do is seduce the reader. That’s at the top of my list. Seduce me with your words. Make it impossible for me to put it down: make me laugh, make me anxious and/or make me curious in the first five to ten pages. If you can evoke a strong emotion in the reader as soon as possible and keep it flowing that reader will be yours to the end. A famous writer (don’t ask me who) once said, “The first sentence should make you want to read the second. The second sentence should make you want to read the third…”

Strong characterization: A fleshed-out, intriguing character has the power to lead the reader anywhere. If a script starts out with three pages that describe the inside of a barn or a ton of details to set up what’s to come, I’ll put it down, or throw it at you if you’re close enough. The writer may have created the most awesome outpost on an alien planet anyone has ever dreamed up, or constructed the greatest plot ever conceived in the history of the written word, but without a solid character to invest in it won’t matter. For me, strong characterization is the whole shebang: a memorable introduction, sharp, believable dialogue, behavior that’s consistent with how the character would act in a given situation, etc. If the character has an arc (not required in some genres, but strongly recommended) it should be begin and end at the proper times – no rushing and no shuffling. Steady as she goes…

Originality: Is this a script I’ve read a hundred times before, or will it surprise me? I’m not saying it has to be about a group of purple, basketball-shaped alien opera singers from the planet Snergle. When I say ‘original,’ I’m referring to the unique spin a writer puts on the material. As an example, a good detective story populated with adults is okay, while a detective story populated with high school kids (like the film BRICK) is original and stands out. No need to reinvent the wheel; popular genres are popular for a reason. Just find a way to spin them and surprise the reader.

5. What are some of the most common mistakes you see?

Everyone’s guilty of typos and grammatical errors (myself included), so it’s a given that any editor/consultant will find them. Aside from that, one common technical mistake I see involves scenes that spill over into other locations without new scene headings. Drives me crazy. I also see a lot of scene headings written improperly, missing words, character name inconsistencies and factual errors (names of objects, cities, states, countries or famous people misspelled). To a lesser degree, I see action lines that are jumbled: a character enters, pulls a gun, fires. Then it’s noted that the light is flickering overhead. Oh, and the guy in plain sight by the pool table (who was never mentioned before) fires back. It’s like when someone tells a joke and stops in the middle to say, “I forgot to mention, the guy riding the donkey is a priest.” It’s distracting. Unless you’re writing a narrow-to-wide shot, set the scene: describe who’s there and what they’re doing then describe the action. Otherwise it feels clunky and awkward.

6. What story tropes are you just tired of seeing?

The expression “I get it” is everywhere now. I don’t know where it came from. Maybe it’s like the cicadas that surface every 17 years or whatever and it’ll disappear soon. Here’s an example: “Hey, getting hit in the crotch with an umbrella ticked you off. I get it.” The biggest users of “I get it” are the writers for SUPERNATURAL, CRIMINAL MINDS, and SONS OF ANARCHY, all great shows that would be even greater if they’d stop using “I get it” six times per episode. It’s superfluous. Think about it: if one character describes what another is feeling, is it necessary to cap it off with “I get it.”? No. It isn’t. So please stop it. A visual trope, as it were, is the weird technique where the action goes into slow motion then speeds up again. I think the movie 300 started that whole thing. Hopefully a better movie will come along to put an end to it soon.

7. What are the 3 most important rules every writer should know?

The following answers are based on the assumption that the writer has developed a unique concept and story that he/she is passionate about. My answers further assume that the fundamentals of story, characterization, plot, dialogue, writer’s voice, pacing, style and overall balance (60% action, 40% dialogue) have been carefully considered throughout the writing process.

-The first 5-10 pages are life and death for a writer. As an editor/consultant, I get paid to analyze a writer’s work. Studio script readers, on the other hand, get paid to say ‘No’ to conserve a producer’s valuable time and an investor’s money. So unless you give the reader a solid reason to say ‘Yes’, your script is headed for the recycling bin. Set the hook as soon as possible and set it deep. Make that studio reader take your script into the bathroom (to read).

-Unless you’ve written a character-based indie script, structure is critical. Do your own structure analysis to see where you land: inciting incident by around page 12, plot point one by the 1/4 mark, strong midpoint by the 1/2 mark, plot point two by the 3/4 mark and the climax in the last 10-15 pages. You’re allowed a brief end-cap/denouement of 1-3 pages and then FADE OUT.

-Formatting DOES matter, especially for a spec script. Know the average length for comedies, thrillers, horrors, dramas, etc. Turning in anything under 90 pages or anything over 120 is a longshot. Know that formatting varies between different genres and how to use these varied techniques to your advantage. Barb Doyon’s book Extreme Screenwriting has an excellent chapter on formatting and how to use it to enhance a spec script.

8. Have you ever read a script that was an absolute, without-a-doubt “recommend”? If so, could you give the logline?

I’ve read a few scripts over the years I would strongly recommend, which is probably right in line with the industry percentage of one half of one percent. I don’t have loglines to share, but the clients whose scripts I would recommend include Chanrithy Him (WHEN BROKEN GLASS FLOATS), Santa Sierra (spec episode of THE GOOD WIFE), Bill Johnston (REQUITED), Erin McNamara (BORU), Mike McGeever (SMILERS) and Dorothy St. Louis (EL CUBANO). Others can be found at ProofEdge.com on the Testimonials page.

9. How do you feel about screenwriting contests? Worth it or not?

It really depends on the contest. My advice is to do some research, comb the web and read message boards. Moviebytes has a lot of info on contests and how contestants rate them. Find a contest that’s a good fit for your work. Some contests aren’t as open to traditional Hollywood blockbuster-type scripts (Zoetrope), while others offer a range of categories to accommodate all writers (PAGE Awards). If it’s a sizeable, reputable contest (PAGE Awards, StoryPros, Nicholl, among many others) I strongly recommend using it as a measuring stick to see where you stand as a writer. A writer shouldn’t get too bummed if his/her script doesn’t make it past the first round – a script can do poorly in one contest and win another, it happens all the time. Many contests offer notes for an additional fee, which can be quite helpful if done by a professional. Keep in mind that, while winning is the goal, simply making the Finals can attract studio attention, and doing so looks good on a resume when querying agents and producers. Winning or even placing in a contest can make the difference between an exceptional, unknown writer and an exceptional, discovered writer.

10. How can people get in touch with you to find out more about the services you provide?

Check out my website www.deladd.com, or email me at derek@deladd.com.

11. Readers of this blog are more than familiar with my love/appreciation of pie. What’s your favorite kind?

Apple, hands down. My mom always made the best apple pie when I was growing up. The way she makes it, the apples aren’t too sweet and they’re not overcooked and mushy. A couple of years ago I made a butter crust from a simple recipe I acquired as a sous chef. The combination of her perfect filling and my crust (which melts in your mouth) is pretty spectacular.

Ask a Fount-of-Knowledge Script Consultant!

Matt Lazarus

*note – Matt passed away in July 2020

The latest in a series of interviews with script readers and consultants who would be worth your while to work with if you want to get your script in shape. Today’s spotlight is on Matt Lazarus of The Story Coach.

Matt Lazarus has worked in the industry since 2003. He started in development with jobs at Untitled Entertainment, CAA, and Platinum Studios (Cowboys and Aliens). He joined the WGA in 2007 by selling a horror script to RKO, and he sold a movie to Cartoon Network in 2011. Matt’s story coaching was designed to be affordable, regular, and useful, and he excels at breaking advanced concepts into simpler processes and exercises.

1. What’s the last thing you read/watched that you thought was incredibly well-written?

SHORT TERM 12, a thoughtful, sad drama about a foster home for displaced youth and the human condition. I saw the trailer and it hooked me. The world, performances and characters are all on point. It’s a great example of a drama, and of wringing the most entertainment and potential out of a simple concept.

2. How’d you get your start reading scripts?

I moved to Los Angeles in 2003, and I got my first assistant job after working really hard at an unpaid internship. I wanted to be a writer, and I talked about it way too much. Anyway, I got good at reading scripts and it always provided me an entry to meeting lit agents and executives who wanted to ask follow up questions on material. I’ve been a freelance reader for some studios for years, and there was a time I was even unironically working on a book on how to cover (most of it made it onto my blog). I’ve been a sporadically working WGA writer since 2007, but the financial security of coverage has always given me something to fall back on.

3. Is recognizing good writing something you think can be taught or learned?

Good writing is hard to define. You want it to be accessible: a mediocre scifi appeals to scifi fans, a great one appeals to everyone. You want it to be engaging: no one goes to the movies to not be affected. You want it to help your career. It’s great to sell a script, but if a script doesn’t sell but gets me in a room with someone who can hire me for my next job, I’ll take it.

Anything can be learned. Not everyone who studies piano will become Glen Gould, but they will get somewhat better at piano. I was pretty cineliterate when I moved to LA, and my years in the development trenches helped me marry my base of knowledge to a working understanding of how the industry works and what the powers that be tend to look for.

4. What are the components of a good script?

“Good” is a hard term to define, a semantic minefield. The components of a good script are the same as the bad ones: they both have the same main four (character names, dialogue, sluglines,descriptions), they both take up the same amount of space.

The difference is harder to measure. We see a thousand faces a day, but only a few make us stop and say wow. We hear new songs on the radio every day, few of them will become our favorite. Most would agree that a good writer can do more in the same space than a bad writer, but the ways in which they are better will always and should always be argued over.

5. What are some of the most common mistakes you see?

The most common is writing a script without a premise. I use something called the premise test. It breaks things down to what’s simple. It’s not the only way to look at scripts, but it’s as good as any, better than most:

“An <ADJECTIVE> <ARCHETYPE> must <GOAL> or else <STAKES>. He does this by <DOING> and (optionally) learns <THEME>.

This seems simple, but the doing is the real meat of the movie. If a naive accountant must raise 100k or his daughter dies, different doings give you very different movies (for example, he could win a surf contest, kill a vampire lord, or invent a time machine and go back to 1979). If you can’t explain what’s interesting about your script in 50 words, you’re unlikely to improve things by writing out 100 boring pages.

Writing is a lot like being a chef. Both are creative forms that have structural limits and immense room for interpretation. Tastes are subjective, but a good chef can anticipate the audience and when he serves something he should have a rough sense of why the average patron might find it delicious.

Most writers write without a real sense of the audience. We’re writing to entertain, to deliver a satisfying emotional experience to the audience. If a writer isn’t writing with a sense of empathy for the audience, the end result is likely to be disappointing.

6. What story tropes are you just tired of seeing?

-Scripts about Hollywood power brokers written by people who haven’t met Hollywood power brokers.

-TV pilots that spend their entire length explaining how we got to the premise without every showing what’s fun or interesting about the premise (see #5). There won’t be a second episode. What are you saving it for?

-Comedies that aren’t funny. I recommend taking an improv class and reading the UCB Handbook.

7. What are the 3 most important rules every writer should know?

The word “rules” needs to die. It always starts a fight. People have an unending appettite for hearing that they can write, but any suggestion of how one might approach writing is generally taken as a suggestion of how one ought to write, and then an unproductive argument ensues. Here are three general principals:

-Entertain. You should know exactly what feeling you want to create in your audience.

-Use unity. Once you’ve set up your script, you want everything to feel connected, organic, and like a ramification of what’s come before. Bad scripts keep inventing random stuff throughout the second act, and it leads to a script that feels arbitrary.

-Be specific. A lot of writers will write in variables, keeping things loose (my character is either an architect or a deli owner… I haven’t decided which) because they think it will prevent them from getting lost or stuck in the later stages. This never works. Imagination thrives on immediacy and specifics. It’s better to commit to an idea and follow it to its conclusion. Even if you went in a wrong direction, the specifics you generate add value to your story. If you keep things vague, you’re building on sand and it’s hard to move the story forward when things exist in a vacuum.

8. Have you ever read a script that was an absolute, without-a-doubt “recommend”? If so, could you give the logline?

In 2003 I read a really funny script called Underdogs. I couldn’t stop reading it or quoting the dialogue. It ended up turning into DODGEBALL starring Vince Vaughan. The movie is really funny, the script is funnier.

9. How do you feel about screenwriting contests? Worth it or not?

It depends on the contest. When I was at big companies, execs would usually read the top Nicholl scripts out of a morbid curiosity, but other big script contests (Scriptapalooza comes to mind) would try to get executives to read their top three, and the execs were lukewarm. For instance, a lot of people are selling off the Black List right now. It’s useful now, but might not be in three years.

10. How can people get in touch with you to find out more about the services you provide?

Matt passed away in July 2020, and his site thestorycoach.net has since been taken down.

11. Readers of this blog are more than familiar with my love/appreciation of pie. What’s your favorite kind?

Humble pie. If you’re serious about writing, you’ll be served it more times can be counted. Alternately, strawberry rhubarb. I’m from Vermont, and it reminds me of a childhood garden.

Ask a True Renaissance Script Consultant!*

Julie Gray

*Renaissance as in “those possessing many talents or areas of knowledge”, not the cultural and intellectual movement between the 14th and 17th centuries.

The latest in a series of interviews with script readers and consultants who would be worth your while to work with if you want to get your script in shape. Today’s spotlight is on Julie Gray. I had the good fortune to interview Julie a few years ago just before she relocated to the other side of the planet.

Bonus question: So much has changed for you since I saw you last – you moved abroad and now live in Tel Aviv, Israel. What’s that been like, and what are you up to?

After ten years in Hollywood, it was time for a change. Tel Aviv is an incredibly vibrant city and there is SO much going on in the art scene here, it’s really exciting.

I work with screenwriters and novelists from New York, LA, the UK and Australia and increasingly, filmmakers here. I just interviewed the writer/directors of the Israeli film Big Bad Wolves, which Quentin Tarantino called the best film of 2013. The interview will be in Script Magazine this fall. I go to London every year and teach at the London Screenwriter’s Festival, which is really fun, and I have been volunteering with Amnesty International in Tel Aviv, working with Sudanese refugees on story telling. I founded the Tel Aviv Writer’s Salon in 2013, a group that meets weekly and writes flash fiction. During the war this past summer, I was asked to do a writing workshop for US embassy employees, to write about the trauma of what we all went through and will be doing writing workshops for victims of terror and war here in Israel for an Israeli non-profit later this fall. So I keep pretty busy!

1. What’s the last thing you read/watched that you thought was incredibly well-written?

I read an hour-long drama pilot by a client of mine and I just went insane, it was SO clever and unique. I can’t talk about the premise because it’s so unique and because I got so excited about it that I sent it to several producer friends of mine in Hollywood and the writer has a bunch of meetings coming up! I was so glad to help him and so impressed by his talent!

This summer, I watched a lot of movies but two really stood out – The Dallas Buyer’s Club and The Grand Budapest Hotel. I also watched McConaughey in True Detective; he’s really hitting his stride at this point in his life; it’s a joy to watch him. I’ve been a Wes Anderson fan since day one and so GBH just had me floored. Every single shot, every single moment is so stylized. It reminded me a bit of one of my favorite books, The Hotel New Hampshire.

I went on a real reading bender in the past few months and read A Confederacy of Dunces, All Quiet on the Western Front, Things Fall Apart and Revolutionary Road by Richard Yates. I’d seen the film but the book was better (as is so often said – Wow.) I am also an inveterate reader of The New Yorker and The Atlantic – a real addict of both.

2. How’d you get your start reading scripts?

I was writing scripts, of course, and attending the Writer’s Boot Camp in Santa Monica – I’d won the 2 year professional program through a screenwriting competition and there, at that program I heard about these “readers” and that you could become one. So I did. I was, as it turned out, really good at it and it wasn’t long before I was reading for some really big deal production companies in LA – Bedford Falls, Red Wagon at Sony, Walden Media – it was a great experience! I met a lot of great producers and agents and read scripts all day every day for a long time. It helped sharpen my own sense of what is original – or not – and what really good writing looks like. That kind of repetition ingrains a lot in you about which scripts have a chance in Hollywood and which do not. Lessons I will never forget.

3. Is recognizing good writing something you think can be taught or learned?

I don’t believe I’ve heard that question before! Well, the answer is complex. In order to recognize good writing, you have to READ good writing a lot. I was a freakishly good reader because I am a freakishly well-read person in the first place – and also a movie nut – so my frame of reference is pretty refined. But the question, for a Hollywood reader, is not whether YOU think it’s good writing, the question is whether the producer or agent will think so. And primarily, whether the script is unique and marketable. You learn what is expected in a rather mathematical way, and you rate those things, one by one. Being a good reader is about knowing what the particular company you are working for is looking for, specifically, what the general rules are in coverage, and then how to write up a great summary about what is good or bad in a script. And doing that very, very quickly, over and over again.

Being a good reader happens through experience. Much more of the skill lies in the ability of the reader to communicate as thoroughly and as objectively as possible what is and is not working. You might read a script of a genre you hate – it doesn’t matter what you like, it matters whether this script is written well for that genre. So – you have to know that genre. That’s why, to be a reader, you really have to know your movies, otherwise you’ll say something is unique and original when it was already done in 1947, and then another take on that premise was done again in 1976. If you don’t know that you will get fired very, very quickly. It’s a bit merciless. Readers really have their feet to the fire. It’s the belly of the beast.

But to answer your question, which is really, “what is good writing” – a good screenwriter is one who takes you on such a ride that you forget you are turning the pages. Every character seems real, every action line is cinematic, every plot twist is totally organic – it’s having a way with words that seems effortless. Can this be taught? I think that writers can be taught how to write but that GREAT writers are born that way, to be honest with you.

4. What are the components of a good script?

GREAT CHARACTERS, GREAT CHARACTERS, GREAT CHARACTERS. Oh – and a unique premise. If you have great characters and a unique premise, your structure will fall into place. You have to understand structure, but it won’t work unless the character arc really flows with the structure – informs it. Structure should not be obvious, it should just feel right.

5. What are some of the most common mistakes you see?

Unoriginal ideas. Writers who don’t test their ideas and look and compare and see who else has done this idea – if anyone. In my book, Just Effing Entertain Me: A Screenwriter’s Atlas, I go into great detail about idea testing. It’s crucial. It’s everything. Other common mistakes are things like typos, poor format, clunky action and sluglines. But if I had to point out THE worst mistake you could make and the most common one – being unoriginal wins by a landslide.

6. What story tropes are you just tired of seeing?

1) Any deus ex machina – something that just magically happens and changes the direction of the story. This is very easy for new writers to do but as you get more experienced, you’ll see why this is a big no-no, not only from a Hollywood perspective, but from a creative perspective as well. Creatively, it’s cheating, It’s taking the easy way out instead of letting the possibilities of the story play themselves out.

2) The person who’s had a big accident or someone they love died and now they are this tragic figure that nobody can reach. Oh man. I’m so tired of that one. It’s not that grief doesn’t have a huge impact – I know – I’ve experienced it – but writers often broach grief like it’s a kind of slam dunk, simple emotion – and it’s really not. Watch Ordinary People if you want to explore grief.

3) In a horror script, the character that goes to the door or UP INTO the attic when they hear a strange sound. They go TO the danger – it’s laughable. Scream really sent that up well – what a seminal film. But writers have to remember that we readers have seen and read every script, so surprise us. Not easy, you say? No. It’s not. If it were easy…

7. What are the 3 most important rules every writer should know?

1. Don’t write for the money – you’ll never write from the heart.

2. Watch movies – all kinds – all the time. Know your Hollywood history, understand genres and which movies were seminal and why.

3. Don’t be afraid to write badly! Writing is writing, but real writing is REWRITING.

8. Have you ever read a script that was an absolute, without-a-doubt “recommend”? If so, could you give the logline?

A very few times. Most recently, the client I referred to at the beginning of this interview. Unfortunately I cannot divulge the logline, but it was a mixture of a VERY popular cable show and a Bradley Cooper drama. I’m sorry I can’t share it. I read an unproduced film by the amazing writer Ben Queen, called Slanted and Enchanted and I lost it – I flipped out, it was so good. Ben and I became friends. American Beauty made me cry really hard – but it was already in production. Lucky for me, my best friend was the property master of the film so I got to visit the set and later on, Alan Ball and I had offices near each other while he was doing True Blood and I got to hang out with him and it was amazing.

9. How do you feel about screenwriting contests? Worth it or not?

I ran a screenwriting competition for six years so naturally I think there is worth in them. But the biggest worth is not so much the cash prizes, etc. but the validation you receive. Sometimes just quarter-finaling in a competition is enough of a good feeling to keep you going, and that can be so important in this pursuit! That said, look, be realistic and know that there are millions of competitions mushrooming all over the place and that you have a budget as a writer. So enter only a few every year – the biggies only – and then spend your money seeing movies, buying a how-to book or two, maybe go to a seminar to meet other writers. The ONLY thing that really matters is your writing, so make sure not to get sucked into lottery-like thinking, that if you buy SIX books on screenwriting or go to EVERY screenwriting event, or enter EVERY competition, that somehow this will magically do something for you. Ass in chair. That’s it. But entering a select handful each year can be fun, it can force you to meet deadlines, and it might get you the validation that you need in order to keep writing. The competitions that I consider really worth entering are: Final Draft Big Break, Blue Cat, Page International, the Nicholl (although it is VERY competitive, so know that…), Slamdance and Scriptapalooza. I may have overlooked some, but those are competitions I am very familiar with and know the people who organize them, so I can recommend them heartily.

10. How can people can get in touch with you to find out more about the services you provide?

They can go to my website at juliegrayediting.com or email me at hello@juliegray.info.

11. Readers of this blog are more than familiar with my love/appreciation of pie. What’s your favorite kind?

Coconut Cream – preferably at the House of Pies on Vermont in Silverlake. So many memories there.

Ask a Wicked-Smart Script Consultant!

Rebecca Norris copy

The latest in a series of interviews with script readers and consultants who would be worth your while to work with if you want to get your script in shape. Today’s spotlight is on Rebecca Norris of Script Authority. She works with writers, producers, and directors to consult on feature-length screenplays, TV pilots, TV specs, webseries pilots and full series, and career direction and strategy.  

1. Whats the last thing you read/watched that you thought was incredibly well- written?

My current obsession is House of Cards. At first, I didn’t care for the show. I found the device of Francis talking directly to camera a bit odd, the plot lines confusing, and I didn’t like any of the characters! However, a friend encouraged me to keep watching, and I’m so glad I pushed through. The genius of the show is in the slow reveals—they don’t hand you anything up front—you earn carefully-placed insights into the characters over time. I ended up binge-watching all of Season Two and am now deprived of new episodes until January! I should have spaced them out more.

2. Howd you get your start reading scripts?

For my first internship, I worked at a state film office that held an annual screenplay competition. They had an entire room stacked with feature-length screenplays, and it was my job to read and recommend scripts to the higher-ups for the contest. When I moved to L.A., I was able to parlay that experience into reading for a production company and then another screenplay competition, and it snowballed from there. This has included reading for Sundance, QED Entertainment (DISTRICT 9, FURY), Screen Queensland, BlueCat, ScriptXpert, Script Reader Pro, and other contests/services, and I’ve worked in development at Southpaw Entertainment (AUGUST RUSH, THE SPACE BETWEEN US).

3. Is recognizing good writing something you think can be taught or learned?

I think anyone can be taught to do anything; whether or not they have a natural aptitude for it is another matter. The thing is, we are all storytellers. It’s engrained in our psyche. And reading is a personal, subjective experience for each individual. Some stories that bore the pants of me might be endlessly entertaining to someone else, and vice versa. That’s why a film can be rejected from one contest and then go on to win first place at another.

However, the technical aspects of a script can be judged in a fairly uniform way. Is the writing concise yet descriptive, or is it overly wordy? Are there misspellings and grammatical errors? Is the script formatted to industry standards? Is the page count a reasonable length? A writer can’t control whether or not a particular reader will judge their writing as “good”, but they can control the technical aspects of the script to give it the best possible chance of impressing a reader.

4. What are the components of a good script?

A good script has a solid premise, interesting characters, a well-conceived plot, tight narration and dialogue, and is technically up to par as far as typos, sentence structure, formatting, etc. It also must be ENTERTAINING. This is something I believe writers forget about sometimes, especially if they’re writing, say, a historical drama. Audiences don’t care about facts and figures and accuracy nearly to the extent that they want to have an emotional journey—a catharsis. It’s the writer’s job to provide that journey and entertain along the way—that’s why we’re in the Entertainment Industry. I think most readers would agree with me on this—the first question I ask myself after reading a script is, “Am I bored?” If I’m bored, then the script will not get a Consider or Recommend, no matter how true to life or historically accurate it is.

5. What are some of the most common mistakes you see?

By far, the most common mistake is spelling errors. Most scripts I read are chock-full of typos and glaring grammatical errors (including sentences with missing punctuation, missing words, or only parts of words.) It’s incredibly frustrating because this is something completely under the writer’s control. What writers may not realize is that every time I come across a typo, I’m taken out of the story. When a script has multiple typos per page, as some of them do, I’m taken out of the story dozens of times by the time I read the last page, which essentially ruins the experience. As writers, the written word is our only instrument. A pianist wouldn’t perform on an out-of-tune piano, and likewise, a writer should fine-tune his or her instrument and become a master of language. Having a typo-free and correctly formatted script says to the world: “I’m a professional, and I care about the quality of my work.” In my opinion, it’s the best way to control your first impression to a reader.

6. What story tropes are you just tired of seeing?

There has been a trend over the past several years of incredibly brutal, violent, and bloody dramas. (And I’m not talking about horror movies here.) I think it’s a reflection of the dark times we’ve gone through over the past decade and the current political landscape in the world. I’ve also programmed at some film festivals, and some films I screened were sickening to the point where I had to turn them off. I’m not a prude and I enjoy a good action or horror film just as much as the next person, but it’s gone a bit overboard lately. Some of the films had gratuitous violence toward women and children, which I find disheartening and painful to read. Sometimes I long to read a comedy or something lighter that ends on a positive note, and I hope the trends change in the coming years toward lighter (and less barbaric) fare.

7. What are the 3 most important rules every writer should know?

1) Don’ t get disheartened if you aren’t getting recommends or considers on your early scripts. Take the notes, learn from them, and keep writing. Your writing will improve greatly if you just keep at it.

2) It’s okay to struggle with writing. Some writers get disheartened and give up if writing isn’t the glorious, self-expressive, free experience they think it should be. Writing can be difficult and tedious. It’s courageous to be vulnerable and put your heart out on the page, and even more courageous to then send your work to total strangers. The best thing a writer can do is show up every day and write, and when the work is ready, keep sending out those ships. One day, a ship will come back in.

3) You are in total control of your very first impression on the reader. You do so through your mastery of language, spelling, formatting, brief yet descriptive narration, etc. You can’t control whether or not a reader loves your script, but you can control your presentation. Hire a professional coverage service to proofread and get feedback before you send your scripts out—it’s the best way to test the waters and see how your script will be received, since many coverage services employ readers who have worked at contests and production companies.

Even if your script doesn’t get a recommend, the writer themselves can. Scripts and writers are tracked by production companies, and if you as a writer make a bad impression, a company is less likely to be willing to read another one of your scripts. If you made a good impression as a writer but they just passed on that particular script, a company will be much more willing to read future work from you.

8. Have you ever read a script that was an absolute, without-a-doubt “recommend”? If so, could you give the logline?

Since most of my work deals with newer writers, I have not yet personally come across a script that was an absolute Recommend with no doubts in my mind. Most scripts I read have a solid concept but need work to get them industry-ready. I have read many scripts that I would recommend if the writer made adjustments and changes, and those scripts might receive a Consider.

9. How do you feel about screenwriting contests? Worth it or not?

Absolutely worth it. They’re a great way to build up credibility and provide the ‘pitching points’ writers need to become interesting to agents, managers, production companies, etc. You don’t have to win. Even being a quarter-finalist in larger contests or fellowships can make you attractive and garner interest in your work. And if you do win or place in a major contest, it can open doors for you very quickly if you take advantage of the opportunity.

Submitting to contests also provides built-in deadlines. If you know you have regular submission deadlines you have to meet, it puts a fire under you to write every day. It’s not that expensive–you can take $400 and submit to most every major screenwriting competition and a couple of smaller ones. Think about all the things most people waste $400 on in a year (like coffee!). It’s a small investment that can have a big payoff, if even just to get you motivated to write.

10. How can people get in touch with you to find out more about the services you provide?

Contact FreebirdEntertainmentLA@gmail.com for availability and pricing.

11. Readers of this blog are more than familiar with my love/appreciation of pie. Whats your favorite kind?

Pumpkin! I’m thrilled that it’s Fall and we’re just a few weeks away from Halloween, my favorite holiday. I’m going to have to binge on all the pumpkin products over the next couple of months before they’re gone!