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Danny Manus
*Seriously. The guy’s, like, everywhere. Podcasts, social media, online articles, you name it.

The latest in a series of interviews with script readers and consultants who would be worth your while to work with if you want to get your script in shape. Today’s spotlight is on Danny Manus of No Bullscript Consulting.

Danny Manus is the former Director of Development for Sandstorm Films (The Covenant, 8MM2) and Clifford Werber Productions (Cinderella Story, Just Add Water), where he sold “To Oz” to United Artists. He’s the author of “No B.S. for Screenwriters: Advice from the Executive Perspective” and was ranked one of the Top 15 “Cream of the Crop” script consultants in CS Magazine. He was also named one of Screencraft’s “25 People Screenwriters Should Follow on Twitter.”

1. What’s the last thing you read/watched that you thought was incredibly well-written?

The best written things I’ve watched lately have been on TV. There are movies I’ve really enjoyed – Chef, Planet of the Apes, Guardians of the Galaxy, Fault in our Stars, Bad Words, etc. – but none this year yet that I thought were OMG fantastic writing. To be fair, I haven’t seen Boyhood yet. But for me, TV is where the best material is these days. My favorite new comedy is You’re the Worst on FXX. I also really enjoyed The Last Ship on TNT and Masters of Sex on Showtime this summer. I’m sure there are wonderfully written books out there, but I don’t get to read them.

2. How’d you get your start reading scripts?

My first start was as an intern about 13 years ago at Columbia Tri-Star in TV Development and 20TH Century Fox Feature Casting. I was charged with reading everything that came in and doing coverage on them. But I used to go through their archive library and just read as many as I could, especially at Tri-Star. My coverage was liked by the VPs I worked under so much that they loaned me out to the SVP (Sarah Timberman at the time, who would not remember me if you paid her) and then the President at the time. Those gigs gave me enough coverage samples to land my first assistant job after I graduated.

3. Is recognizing good writing something you think can be taught or learned?

Recognizing bad writing is something anyone can do. Recognizing great writing is something that can be taught and learned with time and experience. As a first year assistant and intern, I could tell you what was written poorly. But it took a few years of reading hundreds and hundreds of scripts to TRULY understand good writing. And many thousands of scripts later, I’m still learning.

You can’t read a book on screenwriting and think you’re suddenly able to be a professional consultant or reader or writer. There is no checklist given to new readers, it’s learned on the job – that’s why it’s SO important for writers to READ. Though I actually did develop a checklist I used to give to my interns. It was 110 items long. But if you’re a great reader, they are all just in your head and you notice them naturally.

4. What are the components of a good script?

There are basic elements everyone agrees on – a concept and hook that sparks a reaction and has potential to lead somewhere intriguing; compelling, three-dimensional characters who make you want to follow them; dialogue that feels sharp and precise yet natural and flows; enough growing conflict and high enough stakes to keep ones interest; and a plot that progresses throughout the script in interesting ways. Every script should have strong setups, executions and payoffs. But to make it go from good to great, it’s about the X-factor. Some of that is voice, but some of it is just the right writer writing the right story in the right way at the right time. That’s when true brilliance strikes. And it doesn’t happen often.

5. What are some of the most common mistakes you see?

I see them all. I mean, the biggest mistakes are that writers are writing stories that aren’t MOVIES. They’re just not strong enough ideas or hooks to be movies in the current studio or indie marketplace. Or that the writer doesn’t know the hook of their idea. Or that the writer uses too many COINCIDENCES or serendipitous moments to create plot.

Actually, you know what the #1 mistake I see is? The use of YOU’RE and YOUR! I mean, WTF people – it’s not that hard to know the difference. Thinking that typos and grammar and format don’t matter – they do!

The biggest non-craft mistakes writers make is not doing their research and not knowing ANYTHING about the actual business. And secondly, submitting projects LONG before they’re ready to be submitted. Querying and pitching on a first draft or before a script is even written, entering contests with a first draft, posting their second drafts on websites. The biggest mistake I see is desperation and impatience outweighing common sense and good judgment.

6. What story tropes are you just tired of seeing?

I could go the rest of my life without seeing another Geek to Chic Teen story. Or the Christmas tale of someone losing their Xmas spirit until X happens. Or the story of the struggling writer trying to break into Hollywood and X happens. The Screenwriter protagonist CAN work – but 98% of the time it doesn’t and I like to play the odds. In terms of character, if I never have to read about another female rape victim or domestic abuse victim, I’d be okay with that too. Those are so common in scripts it’s lost its meaning. But in the end, what I always say is – Don’t run from the cliché, just make it seem NOT cliché. That’s a writer’s job.

7. What are the 3 most important rules every writer should know?

-It’s not called the artist colony, it’s called the Film Business. So treat it like one. And if you want this to be a career, treat it like one.

-Writing is rewriting and if you can’t take notes and really truly rewrite, you’ll never have a lasting career.

-Your first draft and first script is SUPPOSED to suck. If you think your first script is going to sell and make you rich, you’re living in a dream world. Just. Keep. Writing.

8. Have you ever read a script that was an absolute, without-a-doubt “recommend”? If so, could you give the logline?

Absolutely. But most were already projects in development written by top notch writers. I have had a number of clients whose projects were Recommends – but none were like that on the first draft. I can’t really divulge the loglines though.

9. How do you feel about screenwriting contests? Worth it or not?

There are about 15 contests out there that are completely worth it that I highly recommend, and about 250 contests out there that aren’t. If you win a major, prestigious contest it can definitely start your career and get you noticed. But if you’re continuously a quarterfinalist or not even making the quarters, then you’re not ready yet. Or your script isn’t. Contests are absolutely worthwhile IF your script and writing is at a level where you can be in the top 100 writers out of 8,000. If you can’t say that, then you’re probably wasting $40. Keep in mind – the Top 10 contests get about 45,000 submissions total. And they give out about 150 prizes to finalists and winners. So, those are your chances. Your script has to be REALLY fucking good. But as someone who has had multiple major contest winners and finalists as clients, that’s what I’m here for.

10. How can people get in touch with you to find out more about the services you provide?

You can always check out my website and services at www.nobullscript.net and follow me on Twitter @Dannymanus (I was named one of Screencraft’s 25 People Screenwriters Should Follow on Twitter).

And if interested, I’m running a 4-week online course “Creating More Compelling, Castable Characters” which starts Sept 26th and it’s going to be a great class. So, I encourage everyone to check out details at www.compellingcharacters.eventbrite.com

11. Readers of this blog are more than familiar with my love/appreciation of pie. What’s your favorite kind?

I’m an apple pie guy, though a good chocolate cream pie with the chocolate mousse and whipped cream…nom nom nom.

Why so hostile?

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Angry voice!
Angry voice!

I’ve been making an effort over the past few weeks to build my network of writing acquaintances, which has involved connecting on assorted social media networks.

Several of these include groups of like-minded people that offer up the opportunity to ask questions, get feedback, etc.

One of them was about loglines.

Feeling fairly confident but open to suggestions about the one for my western, I typed it in, hoping somebody might have some helpful comments.

Within minutes, the response came in: “…or? What’s at stake? What are the consequences?”

Hmm. Well, her train’s been stolen, which…puts her livelihood at stake?  And it’s going to be used in a major heist, so the consequences are…widespread? I’ve always hated this part. Maybe I’m not giving enough information?

I wrote back: “open to suggestions.”

Past experience with logline feedback via online forums, while occasionally frustrating, has sometimes yielded positive results.

Sometimes.

A few minutes later: “I’m a producer and script consultant, not a psychic. If I knew what the story was about, knew the protagonist’s motives, knew what the antagonist was doing and why, and knew what was at stake and the consequences of certain actions, I would make a suggestion. However, with so little on offer, there’s little I can do other repeat what I’ve already said.”

I’m not arguing anything after the word ‘psychic’. It’s not easy to get all of that across in a logline. It’s much harder than most writers realize.

(Side note – I love it when somebody backs up their comments with the proclamation of their qualifications. As expected, a quick internet search of this person’s “producer and script consultant” credentials yielded both jack and squat. It took a lot of effort to not ask them for more details.)

Desperately seeking resolution, I offered: “Would you be willing to take a look at the 1-page synopsis to get a better understanding of the story?”

Soon afterward: “based on your logline, no”

And that was that.

While I didn’t have a problem with the actual advice, there just seemed to be this overall tone of angry condescension in their text. “Grr! I know what I’m talking about! My advice is infallible and you’re an idiot if you don’t listen to me! Grr! Argh!” Maybe I was just reading too much into it?

Honestly, it kind of nagged at me for the rest of the day. I always thought the point of these groups was to help each other. Sure, sometimes people just don’t get it, but I’m more likely to appreciate your comments if you seem willing/interested in actually helping me.

Later in the day, somebody with no connection to me whatsoever called this person out for being unnecessarily cruel (a bit harsh, but I understood where they were coming from). I made a point of staying totally out of what soon became a snippy back-and-forth of “I’m right, you’re wrong”.

So much for taking part in that group again.

Still seeking some kind of help, I tried again on a different forum, but approached it from a different angle.

I listed the logline plus some key story details that might help, adding how I was seeking some bolstering in terms of including stakes and consequences. (The original responder may have come across as an asshole, but I didn’t think their advice was wrong.)

There was a significant difference in the responses. A lot were not only helpful, but practical and encouraging, including this gem – “I love this logline. If I were a producer I’d want to read it. Hell, I still want to read it, just because it sounds like fun.”

I felt a little better, had what I felt was a stronger logline, and a few requests to read the script. Nice.

As part of that aforementioned back-and-forth, my original responder said they were just preparing new writers for the kinds of responses they should expect from the industry if they submit “subpar material”.

While I can understand that kind of thinking, it seems that people are more likely to heed your advice or suggestions if you actually come across as helpful, rather than sound like we’re wasting your time and the last thing you want to deal with right now.

But then again, I’m just a nice guy to begin with, so what do I know?

Building up to what it all comes down to

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What he's holding represents what's at stake. Think about it.
What he’s holding represents what’s at stake. Hint: It’s not a rock

Time now for a very, very important question every writer needs to face:

Do you know how your story ends?

You come up with an idea, then proceeded to develop, shape, and organize all the stuff that happens in the middle, which eventually has led us to the where we find ourselves now: the big payoff. What the whole thing’s been about.

Everything your characters have been doing have been leading up to this. In theory, your first two acts have been about the protagonist’s world undergoing some drastic changes, how they dealt with it and now it looks like the bad guy’s going to win.

Which brings us to the grand finale that is Act Three, where our hero must somehow find a way to overcome these seemingly insurmountable odds, defeat the antagonist and hopefully come out of the experience a different person than the one they were way back when we first met them.

That being said, there’s still more to it.

-Your protagonist has a physical goal (what they want) and an emotional one (what they need). They can achieve both, just one or neither. Which applies to yours, and have you effectively steered the action to ensure that result? Can we see the changes they’ve undergone?

-Working with a subplot or three? If they haven’t wrapped up by now, better make sure to do it soon. Do you really want the reader to wonder “Hey! What happened to the part about ____?”

-Even a supporting character needs an arc to complete. Have you given each of them enough attention throughout the story to make this happen, and does their story wrap up in a convincingly believable way?

One of the most valuable lessons I’ve learned about putting a story together is that the central question (“Will the hero achieve their goal?”) is raised with the inciting incident around page 10, and each subsequent plot point raises it again, albeit with the stakes a little higher each time.

What happens in Act Three is where you show us how the central question is answered.

-And now, the much-heralded return of Movie of the Moment! This time, a way overdue look at GODZILLA (2014).

Wow. Everything PACIFIC RIM should have been. Instead of non-stop giant monster action, we get only glimpses as the focus is directed at the human aspect of the story. A much more effective approach.

While it’s not hard to suspend disbelief when it comes to a movie about giant monsters rampaging/duking it out in the downtown area of the city where I live, perhaps the most amazing piece of cinematic fiction (as observed by both K and myself) was in the background of one scene where a garage sign read “All-day parking $15”.

Now that’s make-believe.

Know the route you need to take

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There's something to be said for taking the scenic route
Which way now?

After having reached the midpoint of the pulpy adventure spec outline, I’d been struggling with getting to the next plot point.

Not helping was the almost total jettisoning of material from the previous draft. The story had since changed in a drastic way, so there was nothing to salvage.

While I knew where the story had to go, I couldn’t figure out how to get there.

The midpoint sequence ended the way it had to – hero fully committed to achieving his goal, but now on several levels, and the antagonist getting closer to achieving his.

But what happens next?

Exploring several options, something finally clicked and I remembered a very simple rule we all tend to sometimes forget:

It’s not what could happen, it’s what has to happen.

THIS is what the characters need to do to move things forward (with your protagonist being the primary mover), and the more challenging we can make their journey, the better.

There are plenty of options of how things can play out in your story, but it will take some effort (and a lot of rewriting) to find the one that it needs.

A one-man demolition & construction crew

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Tear it down, then rebuild
Stuck in a vicious cycle of build, knock down, rebuild (repeat as necessary)

Due to circumstances beyond my control, actual work on revamping of the monster spec outline was practically nonexistent this week, but I’m hoping to get back into the swing of things soon.

In the meantime, there’s been a lot of thought about the next steps in terms of developing the story.

Since so many of the details have changed since the previous version, a lot of material was cut. I really hated to see it go, but it had to be done. As always, some of it may return in a modified form.

This, of course, left significant gaps in the story to be filled. Challenging, thrilling and maybe a little intimidating, all at once.

Working in my favor is knowing what the major plot points are. They’re in place, so the focus now is how to connect them in the most effective ways I can come up with.

Just putting a few empty lines between the plot points (each one represented by a dash) actually helps with getting from one to the next. Here’s Point A, so what needs to happen to get to Point B?

Simple, yet productive. Sometimes.

This also enables me to see how the various plotlines play out (protagonist, antagonist, various subplots), how they all connect and when would be the best time to show the latest developments, all while constantly striving to keep it all fun, interesting and exciting.

As always, fingers firmly crossed for progress in the coming days.