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Jim Cirile - Coverage Ink

The latest in a series of interviews with script readers and consultants who would be worth your while to work with if you want to get your script in shape. Today’s spotlight is on Jim Cirile of Coverage Ink.

1. What’s the last thing you read/watched that you thought was incredibly well-written?

After binge-watching “Sons of Anarchy” season 6, you really have to marvel at the craftsmanship. The upheaval and complications are so constant as to be ludicrous, yet it’s so devilishly well-written that you just strap in and hold on tight. And blowing our own horn a bit, the last script I read which was truly special was Brandon Barker’s “Nottingham and Hood,” which we found as part of our last Get Repped Now! promotion this summer. We got him into Benderspink, where he’s now working with their head of lit Jake Wagner. So, win-win. A real talented guy with a bitingly funny comic voice.

2. How’d you get your start reading scripts?

Kind of fell into it, really. I originally founded Coverage Ink to offer my small handful of analysts, whom I’d assembled to help develop my own material, to other writers at low cost. Getting feedback from smart readers is a major part of my process and always has been. In fact, the very first person I met when I moved to Los Angeles 20 years ago was a union studio reader, and that fellow was enormously gracious in giving me feedback and teaching me how the biz really works. Over time, as a writer myself, I gave feedback to plenty of other writers and realized I had a lot to say in that regard. Our approach is based around writer empowerment – giving constructive feedback as opposed to humiliation. This is in part a reaction to some of the astonishingly humiliating and unhelpful coverage I’ve received on my own scripts and have seen others receive over the years. I figured there had to be a way to give helpful guidance without belittling the writer. So all of that combined to get the CI ball rolling in 2002.

3. Is recognizing good writing something you think can be taught or learned?

Yes, but to a point. Obviously anyone can read a bunch of books, take classes on writing and so forth, and get down your Save the Cat!, Syd Field, McKee, etc. However, some folks have a hard time putting aside their egos — the frustrated writers out there who fancy themselves story analysts. These folks project their personal tastes and frustrations onto material as opposed to appreciating it for what it is and trying to help it become the best possible version of itself. I’ve had to let go of several very smart people who fancied themselves as story consultants because they actually could not recognize good writing or material with potential.

4. What are the components of a good script?

Great, multidimensional characters. Solid structure. Avoiding clichés and surprising the reader. Snappy, tight pacing. And of course, good storytelling. That said, a lot of it is about hitting your marks and doing it in creative ways – nailing those structural beats that Hollywood uses to judge whether you’ve got game or not, such as the inciting incident by page 15, Act II beginning by page 25, etc. Even things like whether you know how to write down the page or use sluglines and white space properly all contribute to the first impression as well as perceived ease of the read. A good screenplay is simply a fascinating story well-told. If you’re facile with words, that’s a start – but that’s all it is. You still have to study the form.

5-6. What are some of the most common mistakes you see?

By far the biggest one, and I’m just as guilty of this, is sending a script out before it’s fully cooked. We finish a script and we’re so excited that we immediately contact our industry friends and before long, you’re dead in the water. It took a long time to learn to never send out first or even tenth drafts (if I can help it.) Taking the time to develop a screenplay until it’s bulletproof is crucial. My current spec is on its 11th draft and we only just got our first consider. It will probably be three more drafts until we nail it and get consistent considers, which will indicate we’re finally ready to go, and even then we’ll still have to do at least another draft or two for our manager.

The second one is: is your concept really multiplex-worthy? You have to really think about whether your idea is one that makes sense in the current filmmaking climate – be it studio film, indie or festival darling. There are certain stories that just work better as a book, stage play, web series, or whatever, than a feature. Or maybe it just isn’t an exciting idea at all, or is just too played out or derivative – how many spy or vampire movies can they make? Unless you can find a way to bring something really fresh and innovative to those genres, you’d best keep looking for the killer concept.

7. What are the 3 most important rules every writer should know?

1. Be a student of the business. There’s no point in trying to be a screenwriter if you don’t learn what that actually means and how the game is played.

2. Learn your craft. Just because you wrote a great thesis in college or even a novel doesn’t mean you have any idea how to write a screenplay. Take classes at your local community college or online, get into a writer’s group, read scripts and how-to books and study. Can you get hired as a doctor or lawyer without years of study? So why would you expect another lucrative job like screenwriting to be any easier to learn or break in to?

3. Don’t expect to find representation until you are really, really ready – and by that I mean they come to you because you’re winning contests, or producers and industry types are championing your material. We all want to get representation, but usually an agent won’t even read you unless you’ve already got some heat.

8. Have you ever read a script that was an absolute, without-a-doubt “recommend”? If so, could you give the logline?

The aforementioned “Nottingham and Hood.” The Sheriff of Nottingham captures and attempts to transport his prisoner, Robin Hood, to trial. Complications, as they say, ensue. “Midnight Run” in Sherwood Forest. Boom.

9. How do you feel about screenwriting contests? Worth it or not?

Our contest Writers on the Storm has gotten several of our winners into agencies like UTA, and last year’s “Cake” was produced and stars Jennifer Aniston. (WOTS is on hiatus this year.) So the answer is – damn right they’re worth it, but it depends on the contest. There are really a few worth the money – Tracking B, Nicholl, Scriptapalooza, Final Draft Big Break, Script Pipeline, maybe one or two others. But the rest – no juice. Save your money. Sadly, no one cares that you made the top ten of the Terre Haute Screenwriting Showdown 2003.

10. How can people get in touch with you to find out more about the services you provide?

Email me at info@coverageink.com, or check out our website – www.coverageink.com

11. Readers of this blog are more than familiar with my love/appreciation of pie. What’s your favorite kind?

Here in Culver City, there is an amazing 2-piece band, a guy and a gal, who play often at the Culver Hotel, my favorite watering hole. They’re called Pie. I’d have to go with them, since they go quite well indeed with an Absolut martini with lime. Other than that, Boston Cream, baby!

Have you no imagination?

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"You'd have turned down Gone With The Wind." "No, that was me. I said, "Who wants to see a Civil War picture?""
“You’d have turned down Gone With The Wind.” “No, that was me. I said, “Who wants to see a Civil War picture?””

It’s still an uphill climb with a few gaps here and there, but the overall story for the low-budget comedy is coming together.

I’m making a point of not rushing through it and being extra careful – almost to the point of meticulous – about how all the pieces interconnect.  The more I work on it, the more the phrase “French farce” comes to mind, so lots of interweaving storylines, the intersecting of character paths, and the ramifications of each character’s actions on the others. At least that’s my interpretation.

A challenge, to say the least, but it’s been a fun ride so far.

A last-minute surprise factor was this response to the logline on an online forum:  “It’s so straightforward now it’s hard to believe you could sustain interest through 100 pages.”

I’d like to thank that person for throwing down the gauntlet in making me work even harder than I already was. Never underestimate the motivational power of “Oh yeah? Just you wait and see what I can do.”

But back to the bigger issue. Statements like these always make me wonder about the person who says/writes them.

I never cared for the “I don’t see how this could be a story” line of reasoning.  That tells me you lack vision and creativity. Just because you think it won’t work doesn’t mean it won’t. Nobody thought GUARDIANS OF THE GALAXY would do well and look what happened.

Side note – My western received a handful of reader responses along the lines of “This isn’t factually or historically accurate, so I just couldn’t get into it.” They’re entitled to their opinions, but I feel bad about their inability to just sit back and enjoy an old-fashioned ripping yarn. Although one person was gracious enough to admit at the end of their comments “It would be better if you just ignore everything I’ve just said.” Consider it done.

Always remember the sage advice of William Goldman: Nobody knows anything.

I’m all for encouraging other writers. If your idea interests or excites me, I’ll tell you. If it doesn’t, I’ll explain why not and make suggestions of potential fixes. The last thing I want to do is discourage you or give you a lecture, and you sure as hell don’t want to hear one.

My criteria is pretty simple: If I read somebody’s logline or hear their story pitch and can instantly imagine the potential within that story, and more importantly, if it sounds like something I would want to see, then they’ve succeeded and gotten over the first hurdle.

Of course, having the actual script live up to or possibly even surpass expectations is another thing.

 

Getting my fair share of yays and nays

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Always the case
Reactions will always be mixed

Details about the low-budget comedy have been kept under wraps because I wanted to develop the story some more before pitching it to my final-say editor. If she liked it, then it’s good to go.

She did. Quite enthusiastically.

So now it’s all about coming up with potential scenes and sequences, then reorganizing them to tell the story in the best and funniest ways possible.

I’ve gone back and forth about how much information to disclose, but realize it would be better to at least offer up some minimal details.

So here it is.

Working title: An Angel Walks Into A Bar…

“After literally dying onstage, a caustic comedian’s only shot at afterlife redemption is to fix three of the many lives he’s ruined.”

This stems from the “What if…?” question of “What if a Don Rickles-like comedian was your guardian angel?”

I like the concept, think it’s pretty original and see lots of potential within the story. I’ve got a primary storyline and three subplots, all of which are inter-connected. It’s a bit of a challenge to put together, but that’s part of the appeal.

Just to test the waters, I posted the logline on a few online forums. Comments ranged from “Sounds fantastic!” to “Who are these three people? Why them?” Some read like they’re ticking items off a Screenwriting 101 checklist (“You don’t have ____, so it’s no good.”)

The one that really threw me was the claim that you could replace “comedian” with another occupation and it would still be the same story. Everyone’s entitled to their opinion, but I heartily disagree. A proctologist, maybe, but not much else.

It all comes down to either you like the logline and it makes you want to see the movie, or you don’t and it doesn’t.

Honestly, I really need to stop posting on these forums. I’ve got a pretty solid network of trusted writer colleagues with more experience and whose opinions I put more value in than the anonymous members of the internet community.

So it looks like I’ll be keeping busy for the time being with this and the rewrites of the western and the mystery-comedy.

Updates as things develop.

Just get it written first

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Hmm. What rhymes with 'Nantucket'?
Hmm. If I could only think of something that rhymes with ‘Nantucket’…

Development of the outline for the low-budget comedy is progressing smoothly. Plot points are in place, so now it moves to the filling-in of the gaps between them.

Although I may jot down ideas for assorted scenes or sequences, I tend to work in a more linear fashion. Start at the beginning, figure out what happens next or how scene A leads to scene B, that sort of thing.

I have to keep reminding myself that especially in this early, early, stage, it’s more important to get the story right first, then worry about the jokes and little details. While developing all those setup scenes for the first ten pages, I still caught myself asking “Is that the funniest you can come up with?”

Trying to stop yourself from self-editing? Not easy.

Additionally, since the emphasis here is on the “low-budget” aspect, another self-imposed challenge is to keep things simple. No special effects, no elaborate sets or costumes, a (hopefully) minimal number of locations. Something that could definitely be made on the cheap.

Again, a lot of this could be handled or fixed in a later draft, but I figure why not at least start out with that in mind?

We’ll see how it goes.

And what are you working on this weekend?

Ask a Script Consultant who’s also a Working Writer!

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mark sanderson

The latest in a series of interviews with script readers and consultants who would be worth your while to work with if you want to get your script in shape.

Mark Sanderson (aka @scriptcat) is a Los Angeles based screenwriter, script consultant, and sometimes actor blessed to be living his childhood dream of making movies with a spec sale and a dozen screenplay assignments that have produced seven films. Mark’s long association with award winning Hollywood filmmakers dates back to his first produced screenplay and has since worked with Academy Award® winning producers, veteran directors, and Academy Award®, Emmy®, and Golden Globe® acting nominees. He offers script consultation services on his website at www.fiveoclockblue.net and also offers advice on his screenwriting blog MY BLANK PAGE. Look for his upcoming book A Screenwriter’s Journey to Success coming out later this year on Amazon.

1. What’s the last thing you read/watched that you thought was incredibly well-written?

I don’t have much time to spend watching a lot of TV or movies, but the best writing these days is on television in my opinion. I manage to catch an episode here and there of shows, but don’t really spend a lot of time watching many series. When I watch movies, I tend to be really picky and very few films out there today don’t really draw me in—so I go for the classics. On television, I really thought the limited series Sherlock was excellent writing, Mr. Selfridge too, and I got hooked into the The Following for a while and that was good serialized writing. I’m just getting into the old pulpy Doc Savage novels from the 1930s and the writing is great and so visually ahead of its time. I read that Hollywood is planning on making a Doc Savage movie and if done right, could spawn a series of new films.

2. How’d you get your start reading scripts?

Well, I’ve had a professional screenwriting career for the past fifteen years and during the last few years I decided to open my consulting business on the side.  I’m always reading scripts even if I’m not consulting on them. I have a small group of writer friends and we trade our scripts back and forth for feedback.

3. Is recognizing good writing something you think can be taught or learned?

I believe it comes from years of learning and studying the craft of screenwriting. When writers build a strong foundation of experience reading scripts, studying structure, character, writing scripts, executing notes and mastering their craft—this is when they can finally give experienced and critical feedback if a script is good writing or not. It also is vital to know the language of cinema. I’m aware that some consulting sites farm out the reads to “readers” and one never knows who is actually reading the script or their experience level when giving notes.

4. What are the components of a good script?

It starts with a compelling story and something that you can clearly see grew from the writer’s passion for the material. Too many times I read scripts that are trying to chase after Hollywood’s big budget blockbusters and they fall short because the writing is boring, clichéd and trying to emulate something that has already been created. The scripts read like a rehash and not something original. A good script showcases the writer’s unique voice and the best of their talents. It has interesting characters that we care about and written in a fluid, efficient way that includes only what is necessary to keep the story moving forward. A good script also has a rock solid structure and a series of reveals, surprises, setups and pay offs that keep us captivated to read until the end or sit through the film until the lights come up in the theater.

5. What are some of the most common mistakes you see?

I’m shocked that many screenwriters still have no respect for the professional format of a screenplay. They believe the reader will look past the format and typos issues to see their genius idea and buy it for that alone. A script lives or dies by a thousand small details and considering the volume of scripts that bounce around Hollywood every year, the industry has no patience for unprofessionalism. Other common mistakes I see happen when screenwriters do not work from a solid outline or treatment before they jump into pages. Approximately three quarters of your work usually goes into the story even before you type FADE IN. Other mistakes come from overwriting and micromanaging the scenes. Aspirants need to learn what to put in a script—and equally as important what to leave out. I tell writers: “Stay the hell out of the way of the story.” Many are so eager to put their fingerprints all over the pages and that’s just ego. The best writing is when the screenwriter is almost is invisible on the page and the script reads as if you’re watching the film. I also find too many mistakes with structure and the story happening too late or not enough story to facilitate 100 pages. The set up in the first act many times is way too long. Hopefully these writers learn from their mistakes and focus on becoming better screenwriters by creating stories they are passionate about rather than chasing fame and fortune.

6. What story tropes are you just tired of seeing?

One big one that I can’t stand is the use of “Deus ex Machina” or using a contrived way at the end where a character or action saves the day. It shows lazy writing and ends the story on a weak beat leaving the reader unfulfilled. Another one is the “fall” or “twisted ankle” of a character escaping that is usually followed by the line, “Go on without me!” Another one I’m tired of seeing is the “I hate my job, my boss and do nothing but complain” routine.

7. What are the 3 most important rules every writer should know?

1. Disrespect the craft at your own peril. You will never be bigger than your craft because screenwriting is an ongoing learning experience.

2. You must become a collaborator and ultimate team player because if you grimace at their notes, they will brand you as “difficult” and not work with you again.

3. You may have to write five, six or seven specs over a period of years to even get one optioned or maybe sold if you’re lucky. But if you’re impatient and looking for fame and fortune, you’re in the wrong business.

8. Have you ever read a script that was an absolute, without-a-doubt “recommend”? If so, could you give the logline?

Well, I don’t give “recommends” because I’m not reading for a producer, but I do tell writers if they were successful in the execution of their idea. Screenwriting is all about the execution. Good ideas are a dime a dozen in Hollywood—they’re everywhere and it’s the execution of a script that’s vital to its final success. Yes, I did read a few scripts during the last year that were superb and written by experienced filmmakers—so that helped. I can’t give out the loglines as I have a non-disclose agreement with my clients, so I’m not allowed to discuss the elements of their projects with anyone.

9. How do you feel about screenwriting contests? Worth it or not?

Yes, many of the top contests are worth entering as a chance to “make some noise” and get noticed. Back in the day, I entered a spec in the Nicholl Fellowship and it ended up in the top twenty scripts out of thousands worldwide. They picked the top eight that year for the fellowship, but since I had placed in the next dozen, agents and mangers were willing to give it a read. Eventually it found a producer who championed the script and it was produced, played in film festivals worldwide, premiered on TV and distributed globally. But, be careful and read the fine print of the contest you are entering as some stake claim to your script if you win. Do your homework on the various contests and make sure you are putting out your best material that will properly represent your talent and ability. If it’s not ready, go ahead and miss the deadline because there is always next year.

10. How can people get in touch with you to find out more about the services you provide?

Screenwriters can find more information about my consulting services on my website at: www.fiveoclockblue.net. I’m also on Twitter: @scriptcat

11. Readers of this blog are more than familiar with my love/appreciation of pie. What’s your favorite kind?

Oh that’s an easy one…definitely a tie between boysenberry and cherry. I could eat both with ice cream as a “last meal” and die a happy man. Apple pie comes in a close third, but all pie should be heated.