Hallmark

A holiday Q & A with Heather Hughes & Kate Wharton

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Heather Hughes and Kate Wharton have been writing together for over 12 years and worked with Disney, Hallmark, and Lifetime, as well as a plethora of indie filmmakers.

They are both graduates of the TheFilmSchool in Seattle and studied with the late, great Blake Snyder.

They are represented by The Nethercott Agency in Los Angeles.

What was the last thing you read or watched you thought was incredibly well-
written?

Heather: I thought The Queen’s Gambit was extremely well-written. The characters were very real and they avoided all tropes. I really enjoyed the mother and that character defied all my expectations. We also just rewatched Breaking Bad, which is about as far away from Hallmark movies as you can get, but genius writing.

Follow-up: a Christmas movie, TV or feature, you think is well-written.

Heather: We detail the seven sub-genres of Hallmark movies in our book and we’re huge fans of the “fake boyfriend” sub-genre, which we call “The Christmas Fake Out” or “Rent-a-Boyfriend” and thought The Mistletoe Promise (2016) was quite well done.

We also like Mary Christmas, which has one of the most satisfying and unexpected endings of any Hallmark movie ever. It’s not The Usual Suspects, but for these movies it was a shocker!

Kate: Hallmark’s The Angel Tree is very nicely done. The plot setup involves good Hallmark-appropriate conflict and there are a couple of nice plot twists. I think it’s the best of 2020’s 40 new Hallmark movies.

How did you get your starts in the industry, and how did you get into writing Christmas TV movies?  

A producer requested our screenplay, which had done well in a contest.  He routinely asks the directors of the contest to send him the winning scripts.  When we started writing together, we were advised that some screenwriting contests were a way to get noticed. That proved to be true for us. We consider Austin, the Nicholl Fellowship, PAGE, Big Break and Kairos to be some of the best contests.

You refer to these films as Cozy Christmas Romances, or CCRs. Is romance a necessary component of the story template? 

Romance is a requirement for this genre. When we first started writing these movies we assumed that any wholesome content would appeal to these networks. We spent a lot of time pitching heartwarming stories that routinely got turned down. It wasn’t until we’d been at it awhile that we realized that these scripts had to be about—to steal from the late great Blake Snyder’s Save the Cat—two people who are better together than apart AND they needed to celebrate Christmas not just take place at Christmas. Or, as one producer told us, “It needs to be about Christmas, not just set at Christmas.”

There is an abundance of CCRs on several channels and streaming services, with new ones coming out each year. To what do you attribute the popularity of the CCR? 

There are several reasons they are so popular. These movies are predictable, safe, and uncontroversial. It’s a great escape! We like to call them the mac-and-cheese of movies. They’re familiar, warm and comforting. You won’t have nightmares after watching them and you can watch them with your 92-year-old grandma and your six-year-old niece. 

When we were researching the book, we actually found that a lot of military vets enjoy watching them because they can relax knowing that they won’t encounter any disturbing content.

What was your inspiration behind your book IT’S BEGINNING TO LOOK A LOT LIKE HALLMARK! WRITING A MADE-FOR-TV CHRISTMAS MOVIE?

We learned these guidelines in dribs and drabs while we were working with and pitching to companies that make films for Hallmark. It would have been helpful to us if someone had written them down. For instance: we wrote a whole spec script featuring a couple in their 50s thinking it would be perfect for them. After we submitted it, we
learned the protagonist for that project needed to be 28 – yes, they actually said 28. We wish the production company had told us that at the start!

These specific guidelines change from year to year, but it’s helpful to know the basic framework for these movies.

How much research went into putting the book together? How many Christmas TV movies did you end up watching?

If you ask our husbands they would say thousands, but it was really more like hundreds. We also did extensive research with a ton of screenwriters, agents and producers. Some were eager to share, but wanted anonymity, especially when talking about money. After doing more and more interviews we began to see specific rules emerging. There are always exceptions to these rules, and we aren’t out to stifle creativity. But when we compiled our findings, we began to see them as a roadmap for writers who would like to write in this genre.

In the book, you list the 7 main types of CCRs. Obviously, that’s not all they’re limited to, but a majority tend to fall into one of those categories. If a writer comes up with something totally different from any of these but could still be considered a CCR, does that hurt their chances of getting it noticed?

We came up with the seven after watching many movies and reading all of the loglines. We’re sure there are more subgenres or ways to put these movies into buckets. We’d love to hear from your readers who identify others!

If a writer comes up with a new and original subgenre it could be great! But the companies seem to be buying similar content. If the idea strays too far from the conventions of the world (a Christmas town full of zombies, for example), it might hurt your chances of selling to Hallmark. Other networks might love it, though! 

Hallmark has honed its brand to the point where they know the 85 million viewers who tune in during November and December and what those viewers expect.

A few chapters involve the CCR beat sheet, along with filling in the blanks about the story. Some might say that there’s a certain predictability to these stories, so what advice would you give to writers striving to come up with something original?

We’ve noticed that many writers struggle with plot. They start writing with a lot of momentum, and then get stuck around page 50 because they don’t know what’s going to happen. The beat sheet is a fill-in-the-blank exercise to teach the writer a structure that is common to all these movies. If you’re great at plot without a beat sheet, then you probably won’t need this roadmap. 

These movies are intentionally predictable, but within that framework there is a lot of room for originality. If you want to write CCR movies, your original ideas will probably center on an unusual hero, and a unique romantic combination. For example: you could find a new reason the female character needs to leave the big city, an unusual job for the male character, or a unique Christmas activity to include in your montage.

You also go into “what to do after the script’s done”, i.e. queries, meetings, etc., and reference several non-professional writers who sold their scripts. While not every script is guaranteed to sell, is this something you would recommend for aspiring writers?

When you write a script, the goal is to get someone to buy it and make it into a movie—unless you want to film it yourself, which is a great option for aspiring filmmakers. After writing your script, the second hardest thing to do is to get people to read it. Our process of research and queries is a good system for getting people to read your script, regardless of your genre.

We think this is a good place for new writers who like these movies to break in simply because of the sheer number of CCRs made each year. In 2020, Hallmark made 40 new movies, Lifetime made 30 and UPtv made 5. There is never a guarantee that a script will be optioned, but there are many companies looking for content.

The two of you are about more than just writing Christmas TV movies. How can people find out more, as well as order the book?

We love teaching and writing together. Readers can contact us through our website writingtherom.com or on our Facebook page We Heart Rom Coms.  You can buy our book on Amazon, and we’d love to hear any thoughts your readers might have about it. Feel free to reach out!

Readers of this blog are more than familiar with my love/appreciation of pie. What’s your favorite kind?

We both adore pecan pie with a ton of lightly sweetened whipped cream! No wonder we’re such great writing partners!

If your pie preferences run a bit more savory, we also recommend Costco chicken pot pies. They’re amazing—flaky crust, delicious chunks of chicken, and a light creamy sauce. Find them in the back, by the rotisserie chickens—It’s a cost effective, delicious meal.

Q & A with Bob Saenz

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Bob Saenz is a screenwriter, actor and author. His produced works include Hallmark’s Help for the Holidays, Rescuing Madison, Sweet Surrender, On the Twelfth Day of Christmas, Sound of Christmas, The Right Girl, Christmas in Love,  the theatrical Church People, and the black comedy thriller Extracurricular Activities. He does rewrites and polishes on film and TV projects for Producers and Production Companies. His screenwriting book THAT’S NOT THE WAY IT WORKS was released in 2019.

His acting roles include a 6-year run recurring character run on the TV show Nash Bridges, Hallmark’s Valley of Light, Francis Ford Coppola’s Jack, David Fincher’s Zodiac, Finn Taylor’s Unleashed, Church People, and The Village Barbershop, among dozens of others. He was a radio DJ on KYCY-FM in San Francisco, played the last 10 years in the 60’s rock band The BSides, and has done voicework on video games, documentaries, and commercials.

Editor’s Note – I’ve had the pleasure of knowing Bob personally for a few years. His insight and advice has proven invaluable to helping me become a better writer, both in terms of craft and career.

What’s the last thing you read or watched that you thought was incredibly well-written?

A spec script by a writer named Rene Gutteridge called Where the Wind Comes. Maybe the best spec I’ve ever read. Just spectacular. Was emotionally affected by it. Stunning.

What was the inspiration/motivation for your book That’s Not The Way It Works?

Two things. One, I’ve been teaching and speaking at writers’ conferences all over the country the last few years and everyone who was there speaking had a book, except me. I complained to my wife about it and she said, “What’s stopping you from writing one?” So I did.

Two, there’s not a single one I could find out there that spoke plainly about the business of being a screenwriter.

With so many screenwriting books out there, what is it about yours that makes it unique?

The tone. It’s conversational. My experience. It’s filled with what I have learned actually succeeding at it. With more than a dozen films produced, I used all that experience to write about what I know. And, I talk first hand about the business of screenwriting. What the writer needs to know about that part of it, which is just as important as writing a script, and how to approach that.

While the first half of the book is about the actual writing of a script, the second half covers the not-as-discussed “what happens AFTER the script is written (i.e. the business aspects)”. What advice would you give to writers who want to learn more about this?

As I say in the book – find out that it’s not easy, it’s not instant gratification, and you have to work at it. Hard. You can succeed; it just takes time and a business plan. I think the book helps with that. Realizing that writing a script is only the beginning of your journey is a BIG eye-opener for most writers who dream of doing this.

Yes, the script needs to be something people would want to choose to see and has to be good, but that’s not the end of it.

The book has a great chapter about dealing with rejection. What are some key takeaways and advice you’d offer to writers?

The main takeaway is that rejection isn’t personal. Producers and reps don’t care enough about you to make it personal. It’s ALL about the content. Whether they love your script and not or can use it at that time or not. There are hundreds of reasons to reject a script… you have zero control and it’s not personal. Even the most famous screenwriters get rejected on a regular basis. It’s an everyday occurrence. You have to learn to live with it or it’ll destroy you.

Another important issue writers tend to overlook is the need to effectively market themselves in addition to their script. While the chapter about what NOT to do is entertaining (and a bit eye-opening), what are your suggestions about what writers SHOULD DO?

Use the avenues that producers and reps have opened to the writer. Querying. Something that is an art unto itself and something I delve into pretty deeply in the book with a whole section on query letters.

Networking. There’s a huge section in the book about this.  The dos and don’ts. One thing to always remember about networking: It’s about building relationships, not using people. People who can help you absolutely know the difference and will run away from you if you try and use them.

Contests. The Nicholl and Austin are the ones who will pretty much always get you reads in LA if you final or win them. I’ve had friends get their films made doing well in both of these. Neither are easy to do well in because of the sheer number of entries, but they can pay off.

The last way is through referrals, especially to get a rep. If you know a producer or director or star who will refer you… but again, this goes back to networking and having the great scripts to back it up.

What do you consider the components of a good script?

The most important thing is a great story. It also has to be lean and mean. Brevity and white space are your friend. You aren’t writing a novel. You want just enough in there to have the reader see the film in their head and to be able to fill in what they want to as they read, engaging them in the story that way. Again, a big section in the book about this.

I will say this: Producers are ONLY looking for STORY. Screenwriters can never forget this. Don’t over-complicate the read. You can write a complex story without making it hard to read. Oh… spelling and grammar are important, too.

What are some of the most common screenwriting mistakes you see?

The main one? Choosing the wrong story to tell. Telling a story no one wants to see. Whether it’s not sustainable, not interesting, ridiculous, something that’s been done a thousand times before, something you can see every day in TV reruns… there are a million reasons NOT to write this kind of story. You need to go through a pretty thorough checklist (in the book) and make sure it’s a viable story before you do the time consuming hard work it takes to write a good script. Why do all that hard work on a story that’ll be Dead On Arrival?

Another big mistake I see all the time is writers not doing their research about the topics they choose to write about. Writing things that would never ever happen. You have to ground your script in the reality of the subject matter before you take liberties with it.

What are some key writing guidelines every writer should know?

-AIS – Putting your Ass In the Seat. You have to be disciplined. Producers expect you to be disciplined. Good to start doing that at the beginning.

-Never give up. This is so hard to do, you’ll get discouraged on a regular basis. It’s a lot easier to give up than to stick with it because it takes years to succeed in. Notice I didn’t say it CAN take years, I said it TAKES YEARS, because in every case, it does. You aren’t going to be the exception.

-Don’t cheat on research. Take the time to actually learn about the things you’re writing about. Go out and learn them. A big section in the book about this.

-Again…. for emphasis…. choose a story that is viable for producers and audiences. Don’t just pull something out of the air and write it.

-You’re not writing a novel. Leave everything that isn’t directly hooked to your story or plot points out of your script. One rule of thumb? You know all those people listed in the credits of a film? It’s your job to do everything they don’t. You aren’t a costume designer or a casting agent or set designer…. or… any of them. They don’t ask to write the story, you don’t try and do their job.

You’ve managed to establish and maintain a writing career while living outside of Los Angeles. What are some of the pros and cons about it you’ve experienced?

Pros: I don’t live all that far away (400 miles) and can be at any meeting on a day’s notice, so it’s been fine for me. I am in LA multiple times a year, sometimes for more than a week at a time. It’s expensive… but also my choice. There’s a section is the book about moving to LA and when to pull the trigger and do it if you need to.

Con: I’m not in LA networking all the time. Out of sight, out of mind is a real thing. Not worth moving there for me, though.

Readers of this blog are more than familiar with my love/appreciation of pie. What’s your favorite kind?

Peach. Nothing else comes close.

peach pie