beats

Q &A with David Schwartz

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David Schwartz is a freelance screenwriter and script consultant. Prior to being a script consultant, he took a few screenwriting courses in college along with other film courses. After college, he continued working on his first feature and started submitting his scripts to a variety of screenwriting contests. In fact, his first feature made it as a quarterfinalist in the 2019 Bluecat Screenwriting Competition. He’s written several scripts, mainly short films, and is focusing on helping writers with their scripts!

What was the last thing you read or watched you considered exceptionally well-written?

In my spare time, I’ve been watching a variety of things, but as for shows that have been well-written, I’d say WandaVision and Bridgerton. I thought I wouldn’t like those types of shows because I’m not much of a comic book fan and had never heard of Bridgerton, but I find both shows enjoyable to binge. I’m usually someone who likes musicals, so this might sound a bit cheesy, but I’m really enjoying Zoey’s Extraordinary Playlist! It’s got humor, heart, and great songs that tell a story and moves the plot forward. At first I thought the concept sounded corny, but seven minutes into the pilot, I was hooked and became totally obsessed. I sometimes get emotional during that show. Oh, and I also like The Mandalorian.

How’d you get your start in the industry?

I started when I first took a screenwriting course in college. At first, I thought it was going to be a real challenge. Prior to taking the course, I had no idea how much work it takes to write a script. But after completing the course, I actually found screenwriting very enjoyable and took a few more courses to develop my craft. In fact, I’m still working on a script I started writing during one of my courses. After college, I continued working on my script and started submitting it to contests and paying for some feedback. After receiving feedback from professionals in the industry, I was inspired to start my own script consulting business.

Is recognizing good writing something you think can be taught or learned?

I think it’s a mix of both. When I look at a script, I can tell the writer’s experience based on their writing. For example, if someone has dialogue that’s flat or very on-the-nose, I can tell they’re just starting out. But then again, lots of writers, even professionals, tend to sometimes have some on-the-nose dialogue in their writing. When it comes to writing, I see myself as both student and teacher so it could go either way. When I read a script, my feedback is based on both what I’ve learned in my screenwriting courses and the feedback I’ve received on my own scripts.

What do you consider the components of a good script?

A good script in my opinion is a solidly structured story. If you don’t have a structured story from start to end, the reader tends to lose interest early on. I’ve noticed this in more than a few scripts I’ve read, but it can be easily fixed. Before anyone starts writing, I’d suggest having a beat sheet so the writer has a blueprint of their script from beginning to end. Another component of a good script is conflict. Every scene, whether it’s big or small, has to have conflict. And finally, character development is extremely important. I love seeing characters develop from start to end, and that’s what makes movies great.

What are some of the most common screenwriting mistakes you see?

The most common mistake I see is sometimes the writers will start their script with the inciting incident at the very beginning and continue on from there. The problem with this approach is I don’t get a sense of who the protagonist is as a person. I don’t necessarily have a reason to root for them to achieve their goal over the course of the film. That’s why I strongly recommend writers have a beat sheet before they jump into writing their script. It’s going to make things so much easier for the reader and the script is going to be a smooth read. (If you want to know more, I’ve written a blogpost about it.)

What story tropes are you just tired of seeing?

I’m kind of tired of seeing love triangle plotlines. If I wanted to watch a love triangle plotline, I’ll just rewatch Friends. I also hate it when two people are having a conversation in the car and the driver takes their eyes off the road and continues talking with the passenger for 30 seconds or longer. Seriously, it irks me a bit.

What are some key rules/guidelines every writer should know?

Don’t be boring.

Every scene must have conflict and serve a purpose. Additionally, each scene needs to drive the plot forward.

If you have writer’s block, keep writing and come back to it later.

It’s okay to take a break every now and then. Sometimes it’s best to rest after 2 hours of writing nonstop.

Don’t be afraid to ask for help.

Have you ever read a script where you thought “This writer really gets it”? If so, what were the reasons why?

I remember reading a script a while ago where it was a bit hard for me to provide critical feedback on their script because it was so well-structured. I was in awe of their script and in fact, made a few minor suggestions to them in the feedback. A few months later, they posted in one of the Facebook screenwriting groups that their script made it to the quarter-finals in a screenwriting contest.

How do you feel about screenwriting contests? Worth it or not?

It depends on the contest. Some contests, like Bluecat for example, have a reasonable price and the feedback is free. The best part is writers can resubmit their scripts twice, which is nice. But not all feedback is free, and you have to pay an extra fee to get feedback on your script. Plus, depending on where you’re submitting, the contests can be very competitive. As a script consultant, my goal is to help writers develop their craft before they start submitting their work to the professionals in the industry.

How can people find out more about you and the services you provide? 

Check out my website: www.davidschwartzconsulting.com. I’m also on Instagram: davidschwartzconsulting

Readers of this blog are more than familiar with my love/appreciation of pie. What’s your favorite kind?

I’m going to go with apple pie. Mmm…apple.

A holiday Q & A with Heather Hughes & Kate Wharton

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Heather Hughes and Kate Wharton have been writing together for over 12 years and worked with Disney, Hallmark, and Lifetime, as well as a plethora of indie filmmakers.

They are both graduates of the TheFilmSchool in Seattle and studied with the late, great Blake Snyder.

They are represented by The Nethercott Agency in Los Angeles.

What was the last thing you read or watched you thought was incredibly well-
written?

Heather: I thought The Queen’s Gambit was extremely well-written. The characters were very real and they avoided all tropes. I really enjoyed the mother and that character defied all my expectations. We also just rewatched Breaking Bad, which is about as far away from Hallmark movies as you can get, but genius writing.

Follow-up: a Christmas movie, TV or feature, you think is well-written.

Heather: We detail the seven sub-genres of Hallmark movies in our book and we’re huge fans of the “fake boyfriend” sub-genre, which we call “The Christmas Fake Out” or “Rent-a-Boyfriend” and thought The Mistletoe Promise (2016) was quite well done.

We also like Mary Christmas, which has one of the most satisfying and unexpected endings of any Hallmark movie ever. It’s not The Usual Suspects, but for these movies it was a shocker!

Kate: Hallmark’s The Angel Tree is very nicely done. The plot setup involves good Hallmark-appropriate conflict and there are a couple of nice plot twists. I think it’s the best of 2020’s 40 new Hallmark movies.

How did you get your starts in the industry, and how did you get into writing Christmas TV movies?  

A producer requested our screenplay, which had done well in a contest.  He routinely asks the directors of the contest to send him the winning scripts.  When we started writing together, we were advised that some screenwriting contests were a way to get noticed. That proved to be true for us. We consider Austin, the Nicholl Fellowship, PAGE, Big Break and Kairos to be some of the best contests.

You refer to these films as Cozy Christmas Romances, or CCRs. Is romance a necessary component of the story template? 

Romance is a requirement for this genre. When we first started writing these movies we assumed that any wholesome content would appeal to these networks. We spent a lot of time pitching heartwarming stories that routinely got turned down. It wasn’t until we’d been at it awhile that we realized that these scripts had to be about—to steal from the late great Blake Snyder’s Save the Cat—two people who are better together than apart AND they needed to celebrate Christmas not just take place at Christmas. Or, as one producer told us, “It needs to be about Christmas, not just set at Christmas.”

There is an abundance of CCRs on several channels and streaming services, with new ones coming out each year. To what do you attribute the popularity of the CCR? 

There are several reasons they are so popular. These movies are predictable, safe, and uncontroversial. It’s a great escape! We like to call them the mac-and-cheese of movies. They’re familiar, warm and comforting. You won’t have nightmares after watching them and you can watch them with your 92-year-old grandma and your six-year-old niece. 

When we were researching the book, we actually found that a lot of military vets enjoy watching them because they can relax knowing that they won’t encounter any disturbing content.

What was your inspiration behind your book IT’S BEGINNING TO LOOK A LOT LIKE HALLMARK! WRITING A MADE-FOR-TV CHRISTMAS MOVIE?

We learned these guidelines in dribs and drabs while we were working with and pitching to companies that make films for Hallmark. It would have been helpful to us if someone had written them down. For instance: we wrote a whole spec script featuring a couple in their 50s thinking it would be perfect for them. After we submitted it, we
learned the protagonist for that project needed to be 28 – yes, they actually said 28. We wish the production company had told us that at the start!

These specific guidelines change from year to year, but it’s helpful to know the basic framework for these movies.

How much research went into putting the book together? How many Christmas TV movies did you end up watching?

If you ask our husbands they would say thousands, but it was really more like hundreds. We also did extensive research with a ton of screenwriters, agents and producers. Some were eager to share, but wanted anonymity, especially when talking about money. After doing more and more interviews we began to see specific rules emerging. There are always exceptions to these rules, and we aren’t out to stifle creativity. But when we compiled our findings, we began to see them as a roadmap for writers who would like to write in this genre.

In the book, you list the 7 main types of CCRs. Obviously, that’s not all they’re limited to, but a majority tend to fall into one of those categories. If a writer comes up with something totally different from any of these but could still be considered a CCR, does that hurt their chances of getting it noticed?

We came up with the seven after watching many movies and reading all of the loglines. We’re sure there are more subgenres or ways to put these movies into buckets. We’d love to hear from your readers who identify others!

If a writer comes up with a new and original subgenre it could be great! But the companies seem to be buying similar content. If the idea strays too far from the conventions of the world (a Christmas town full of zombies, for example), it might hurt your chances of selling to Hallmark. Other networks might love it, though! 

Hallmark has honed its brand to the point where they know the 85 million viewers who tune in during November and December and what those viewers expect.

A few chapters involve the CCR beat sheet, along with filling in the blanks about the story. Some might say that there’s a certain predictability to these stories, so what advice would you give to writers striving to come up with something original?

We’ve noticed that many writers struggle with plot. They start writing with a lot of momentum, and then get stuck around page 50 because they don’t know what’s going to happen. The beat sheet is a fill-in-the-blank exercise to teach the writer a structure that is common to all these movies. If you’re great at plot without a beat sheet, then you probably won’t need this roadmap. 

These movies are intentionally predictable, but within that framework there is a lot of room for originality. If you want to write CCR movies, your original ideas will probably center on an unusual hero, and a unique romantic combination. For example: you could find a new reason the female character needs to leave the big city, an unusual job for the male character, or a unique Christmas activity to include in your montage.

You also go into “what to do after the script’s done”, i.e. queries, meetings, etc., and reference several non-professional writers who sold their scripts. While not every script is guaranteed to sell, is this something you would recommend for aspiring writers?

When you write a script, the goal is to get someone to buy it and make it into a movie—unless you want to film it yourself, which is a great option for aspiring filmmakers. After writing your script, the second hardest thing to do is to get people to read it. Our process of research and queries is a good system for getting people to read your script, regardless of your genre.

We think this is a good place for new writers who like these movies to break in simply because of the sheer number of CCRs made each year. In 2020, Hallmark made 40 new movies, Lifetime made 30 and UPtv made 5. There is never a guarantee that a script will be optioned, but there are many companies looking for content.

The two of you are about more than just writing Christmas TV movies. How can people find out more, as well as order the book?

We love teaching and writing together. Readers can contact us through our website writingtherom.com or on our Facebook page We Heart Rom Coms.  You can buy our book on Amazon, and we’d love to hear any thoughts your readers might have about it. Feel free to reach out!

Readers of this blog are more than familiar with my love/appreciation of pie. What’s your favorite kind?

We both adore pecan pie with a ton of lightly sweetened whipped cream! No wonder we’re such great writing partners!

If your pie preferences run a bit more savory, we also recommend Costco chicken pot pies. They’re amazing—flaky crust, delicious chunks of chicken, and a light creamy sauce. Find them in the back, by the rotisserie chickens—It’s a cost effective, delicious meal.