Ask an In-the-Director’s-Chair Script Consultant!

Jeff Richards

The latest in a series of interviews with script readers and consultants who would be worth your while to work with if you want to get your script in shape. Today’s spotlight is on writer-producer-filmmaker Jeff Richards.

Jeff Richards is a story consultant, filmmaker, and writer with over twenty projects either optioned, produced, or sold. His clients range from award-winning novelists to creative writing professors to screenwriters working for major studios. His own writing includes feature films, TV series, graphic novels, and short stories, as well as writing for children’s animation and computer games. His background includes information technology, a decade as an opera singer, and he is an honorary member of the Takaya Wolf Clan of the Tsleil-Waututh First Nation.

1. What’s the last thing you read/watched that you thought was incredibly well-written?

The Karla trilogy by John Le Carré, and if you ever need a lesson that character is king, look to those. The books are often very low on action; they largely consist of dialogue (most of which is people recounting events, as you’d expect in a book about counter-intelligence) and the characters are so magnificent you don’t care that you’ve just spent hundreds of pages essentially listening to people talk. The protagonist for two of the books, Smiley, often isn’t even doing the talking; he’s merely listening. Yet it works.

As for watching, I’ve been re-watching Doctor Who, and “Blink” is possibly the best hour of television I’ve ever seen. Stunningly imaginative and original, incredibly atmospheric, and one of the very best examples of burying exposition I have ever seen in any medium. If I write something that good, I’ll die happy.

2. How’d you get your start reading scripts?

I spent several years as an independent filmmaker and although I did write most of the projects we were developing, I’d occasionally work with an outside writer and help them. That made me realize that I could apply what I’d learned as a writer to helping others with their scripts.

3. Is recognizing good writing something you think can be taught or learned?

Absolutely. The love of words is probably pretty difficult to instill in an adult, but if someone is already interested in it, then it is definitely possible to learn to recognize good writing. The secret is to read widely and actively, both good and bad material; once you’ve read and analyzed enough writing, and worked out why it works or doesn’t, you start to see the patterns very clearly, particularly in screenplays. Objectivity about our own writing? That’s trickier…

4. What are the components of a good script?

What’s most important, and what I don’t see enough of, is a unity of character, plot, and theme. People talk about “character-driven scripts” or “plot-driven scripts” when, in reality, they should driven by the same engine.

As for the rest, it’s about what you’d expect; an active protagonist, strong pacing, dialogue with subtext, an original concept, rising stakes, good conflict, a surprising but inevitable ending… all that sort of thing. However, the only absolute must-have is that it is interesting. For every other must-have you’ll see on a checklist, you can usually think of a great script that didn’t have it. Passive protagonists are death… unless you are talking about The Graduate. Or Being There. But these are scripts by master writers; you need to be very sure why you are going against the grain, and how it makes your story better. (And, as you can tell by the age of the examples, rule breaking isn’t that popular anymore in Hollywood.)

5. What are some of the most common mistakes you see?

Going back to the previous point, a disconnect between character, plot, and theme is common. This usually causes protagonists with unclear goals and flat second acts. However, the most common thing I see is on-the-nose dialogue. Characters who say exactly what they feel and think, or who sum up the central conflict in a speech. If you ever read “You know what your problem is?”, then that’s probably a bad sign.

6. What story tropes are you just tired of seeing?

I think I’m almost unique in that my answer is “none”. Every trope is ready for a great script to make it fresh. Amnesia is the most tired device in writing, yet The Bourne Identity comes along and is fantastic. There’s always room for a great script.

The thing that tires me isn’t story tropes, but clichéd dialogue. Don’t have lines from other movies in your movie. Be original.

7. What are the 3 most important rules every writer should know?

-Read widely; lessons are everywhere, and most of them are outside your genre and format. So if you’re a sci-fi feature film writer, read historical fiction. Read detective comics, manga, sitcom scripts. Expand your brain.

-Writing is rewriting; every first draft is a huge bundle of problems waiting to be solved. So solve it. And not by editing, but by rewriting. Changing words in action or dialogue is just editing. Changing characters, plot points, deleting or adding scenes, that’s rewriting. Do multiple passes, focusing on a different thing each time. One pass (or several, more often) for plot, one for each major character’s dialogue, one for action lines… if you’re building a shelf, you don’t sand and paint at the same time.

-Don’t get hung up on systems. Read how-to books, sure, but pick and choose your advice. Being a slave to a particular checklist is usually indicative of poor writing. If I can tell that you’ve read Save the Cat by reading your draft, then there’s probably too much Snyder and not enough you in your script.

8. Have you ever read a script that was an absolute, without-a-doubt “recommend”? If so, could you give the logline?

Unfortunately, I can’t share loglines due to confidentiality. But for me, “recommend” can’t focus too much on the logline. Concept is important, sure, but the writing is what matters, what makes it a “recommend”. I’ve had writers with straightforward concepts come to me and, after we hone the execution, they get jobs at major studios or get 10 on The Black List. That doesn’t come from the logline, but the execution, how they wrote (and, as per rule 2 up there, rewrote!) Chinatown’s logline doesn’t set the world afire, yet it is generally regarded as one of the great scripts. So a logline wouldn’t really illuminate why I feel a particular script is great. Loglines only show whether something is the type of script an exec should read (e.g. it’s high concept sci-fi and that’s what they’re looking for). The logline gets you the look; the writing gets you the job.

9. How do you feel about screenwriting contests? Worth it or not?

I personally don’t do them very often. I have in the past and placed well, but I never found the contest actually led to a job; what worked for me was my personal networking. However, every path is different and obviously you hear success stories. What is important is that you put in the time, both into the writing (mostly) and into building your career, whether that’s contests, pitchfests, networking… Whatever seems to be working for you, do that. If nothing’s working (and the writing is genuinely where it needs to be!), then change things up.

10. How can people get in touch with you to find out more about the services you provide?

Jeff is no longer actively seeking clients, but is still open to receiving requests via his website at strangeborders.com. He also suggests connecting with him on Twitter.

11. Readers of this blog are more than familiar with my love/appreciation of pie. What’s your favorite kind?

Pumpkin, no question. With fresh whipped cream. A great pumpkin pie will turn me into the seven-year old kid who eats so much he feels sick. It is inevitable.

I probably need help.

Ask a More-Than-Just-Horse-Sense Script Consultant!*

Tracee Beebe

The latest in a series of interviews with script readers and consultants who would be worth your while to work with if you want to get your script in shape. Today’s spotlight is on Tracee Beebe of The Script Coach.

Tracee, now repped by First Story Entertainment, has continued to climb the ranks of Hollywood screenwriters and now has several scripts slated for production in the coming months. As a writing coach, Tracee has switched from the technical “how to make your script better” type of consulting to mindset mastery to help writers set themselves up for success both on the page and in their careers.

Her screenplay DEEP WATER was in the top 3 of The Blood List and she has been a finalist in several top screenplay contests.

Her previous career as a horse trainer, and her work in animal rescue, has flavored much of her work and given her the tenacity to believe that anything is possible if you just work hard enough along with the humility to know that there is always more to learn.

1. What’s the last thing you read/watched that you thought was incredibly well-written?

I just rewatched To Wong Foo, Thanks for Everything! Julie Newmar and fell in love with it all over again. Wonderful, unique characters, tons of subtext, and it just grips you right from the start.

2. How’d you get your start reading scripts?

I started out just exchanging scripts with other writers for feedback. After some particularly helpful notes, a Facebook friend offered to pay me to do detailed notes for him, word got out and more and more writers came to me for script coaching/consultation. After about a year of that, I saw an ad on ISA looking for experienced readers to do coverage for a new management company and applied.

3. Is recognizing good writing something you think can be taught or learned?

Absolutely. I think that part of it is innate, but the more scripts you read (both good and bad), the more you can start to really see what makes a great script.

4. What are the components of a good script?

Entire books are written on this topic, but I think the most vital are structurally sound, unique concepts and really strong, interesting dialogue. Without those, you’re in trouble.

5. What are some of the most common mistakes you see?

Exposition is probably the worst and most common mistake I see. Another rookie mistake is coming in to a scene too early and not leaving soon enough.

6. What story tropes are you just tired of seeing?

There are things that make me roll my eyes and say “really? that’s the best you could come up with?” but thankfully nothing I see over and over again. I will say I am not a fan of anything resembling “Let’s get ‘em!” People don’t say that kind of stuff in real life. Oh, and a personal pet peeve (though not really a trope) is a writer using “we see” – to me it denotes lazy writing.

7. What are the 3 most important rules every writer should know?

-Show, don’t tell.

-Don’t write it unless it is important to the story.

-Make every word count.

8. Have you ever read a script that was an absolute, without-a-doubt “recommend”? If so, could you give the logline?

It’s rare, but there have been a few. One was a very clever comedy about a personal chef to a mob boss. “When the mob boss’s personal chef gets wind he’s about to be flambéed, he must find a way to take down the Family before his goose is cooked.”

9. How do you feel about screenwriting contests? Worth it or not?

Yes, some of them. Some of the bigger contests are now so flooded it’s not worth entering unless you have gotten solid coverage and done some strong rewriting before you submit. But there are some good contests out there that also provide coverage to entries. I think that makes it worth the entry fee.

10. How can people get in touch with you to find out more about the services you provide?

www.TraceeBeebe.com

11. Readers of this blog are more than familiar with my love/appreciation of pie. What’s your favorite kind?

Pumpkin, with lots of homemade whipped cream! Now I have to go find myself a piece!

*because she works with and writes about horses. A terrible joke, I know, but how could I resist?

Ask a Thoroughly Meticulous Script Consultant!

Jim Mercurio

The latest in a series of interviews with script readers and consultants who would be worth your while to work with if you want to get your script in shape. Today’s spotlight is on Jim Mercurio of A-List Screenwriting.

Jim Mercurio is a filmmaker, writer and teacher. The high-concept horror-thriller he directed, Last Girl, won best feature in the 2012 DOA Bloodbath Film Festival (as #12). The Washington Post called his Making Hard Scrambled Movies (production tutorials) “a must for would-be filmmakers.” His workshops and instructional DVDs, including his recent 10-hour set Complete Screenwriting: From A to Z to A-List, have inspired tens of thousands of screenwriters. One of the country’s top story analysts, Jim works with Oscar-nominated and A-List writers. He is finishing up the first screenwriting book that focuses solely on scene writing, The Craft of Scene Writing, for Linden Publishing. To find out about working with Jim, visit his website at http://www.jamespmercurio.com.

1. What’s the last thing you read/watched that you thought was incredibly well-written?

I used to try to see almost every film that was released in a year. Lately, for better or worse, I have had less time to be a viewer. Although I only watch 3-4 TV series at any given time, I really liked True Detective. I like Girls. Lena has a great voice and the show, as well as You’re the Worst, for me, fills in for the quirky little indies that seem to be on the decline. I thought Her was exciting because it was high-concept but indie in spirit. And it could have been made for almost any price. It was one of those films where I can say, “I wish I had made it,” or “I could have or should have written that.” I also look for gems of craft in surprising places. Who can’t love – capital L-O-V-E — the moment in The Avengers when Bruce Banner reveals the secret to the Hulk: “I’m always angry”?

2. How’d you get your start reading scripts?

After grad school, I wanted to figure out screenwriting inside-and-out because I loved screenwriting but I also thought it would be a means to be able to direct. I read probably every screenwriting book and resource available in the 90s. I worked as a development exec for an indie company owned by one of the producers of Gas-Food-Lodging. And then I attended 120 hours of classes from the so-called “gurus” including, McKee, Hauge, Truby, etc. for a review article in Creative Screenwriting. That experience expanded my perspective and spurred my ability to be able to identify and clearly articulate issues in a script. I would do notes for friends and, by word of mouth, I eventually got more people who wanted feedback, so that’s how I started working as a story analyst. With my development background, my private story analysis and contests I have run, I have read more than 5,000 feature screenplays.

3. Is recognizing good screenwriting something you think can be taught or learned?

For the most part, yes, assuming that a reader has some affinity for screenwriting and storytelling. Recognizing a good or very good script that is a good read is a common developable skill. A rarer skill is when a reader can accurately determine whether a script will play as a film. Some scripts deliver a smooth and emotionally satisfying read but would not translate as well to film as would some scripts that may be a less satisfying read.

4. What are the components of a good script?

I like to see solid execution: great dialogue, exploiting concept, unity of theme… all the craft elements that I preach. No longer in the acquisition side of development, I have a more solipsistic approach to material. I want to find scripts I can direct or produce: High-concept scripts with modest budget a la Her or Buried. Or a script with such awesome characters and dialogue that it is imminently castable or packageable. In general, with shrinking or nonexistent development budgets, I encourage all writers to nail the execution, so their scripts are as ready as possible to being shot.

5. What are some of the most common mistakes you see?

6. What story tropes are you just tired of seeing?

My development for outside companies consists of intensive feedback on a few scripts or rough cuts per year. I no longer read 20 scripts per week, so that’s why I combined these two questions. And I will deal with craft issues below.

Impatience. Writers want to rush material to market that isn’t ready. In general, scripts usually aren’t done. The execution isn’t there. It’s several drafts away from being ready to be a movie. For my clients who aren’t already successful writers, the best thing they can do for their career is to go from good to great and write an amazing script.

Clarity. Writers often don’t have a clear picture of how their material relates to the marketplace. I have made several low-concept feature films, so you can learn from my, ah, pain and experience. If you are writing low-concept dramas, unless the script is a masterpiece or can be cast with name actors, you have to accept that the script will only be valuable as a writing sample. If your goal is to sell your next script, you are going to have to say “no” to a lot of your story ideas based solely on their concepts.

7. What are the 3 most important rules every writer should know?

There are no rules and break them at your peril.

I spent a few years and tens of thousands of dollars creating a 10-hour DVD set where I tried to cover the dozens of craft elements writers need to know including story structure, theme, character orchestration, dialogue, writing cinematically, concept, handling exposition and scene writing. I am not sure I can narrow it down to just three from a craft perspective.

I work with Oscar-nominated and Emmy-winning talent whose material is always good, yet they aren’t satisfied. If successful professionals are still fighting to make their scripts better and improve their craft, so should beginners. Regardless of your genre, aim to transcend it. Rewrite it until it sings. Along with concept, one of the most important factors in giving your script a chance is nailing the execution.

8. Have you ever read a script that was an absolute, without-a-doubt “recommend”? If so, could you give the logline?

If you are giving a recommend that means you are reading for someone else and evaluating the material relative to their tastes. There have been scripts that I have loved that weren’t right for the company I was reading for. I get more excited about writers who are a recommend. I want to know what else they have or what they are considering working on next.

There were writers I championed while running the Screenwriting Expo Competition whose scripts would be almost impossible to produce – a $200-million biopic of Michelangelo; a magical realist masterpiece for which there is literally not a young actress in the world whose box office value could carry the movie; a chamber-play western; a devastatingly bleak low-concept drama. But more than a decade later, I keep in touch with those writers: Bill, Nathan, Naida and Lorelei.

I have even helped a few of them to get some non-guild writing work. Not life-changing money but the chance for valuable experience. A reminder that a great writing sample, even if it doesn’t sell, has tremendous value.

9. How do you feel about screenwriting contests? Worth it or not?

See above.

Of course, they are worth it. But be practical about what you hope to achieve from them. Only a miniscule percentage of writers should look at contests as a money-making endeavor.

But contests can pay off in other ways. They can inspire you creatively, encourage you to make your deadlines and help to promote your work. There is also a social aspect. They can lead to you meeting other people.

They can also be a tool to evaluate your writing. There is always subjectivity in reading scripts, but if your script hasn’t advanced in 9 out of 10 (appropriate) contests, then I would suggest not spending more money on contests. Work on making the script better and maybe even consider spending your contest budget on feedback.

10. How can people get in touch with you to find out more about the services you provide?

They can look in to working with me at my story analysis site, www.jamespmercurio.com, or check out my DVD set Complete Screenwriting: From A to Z to A-List at www.a-listscreenwriting.com. My coaching and mentoring approach creates a relationship with clients where I can push and challenge them throughout several drafts of a script until it’s where we want it to be.

11. Readers of this blog are more than familiar with my love/appreciation of pie. What’s your favorite kind?

I have gross points in my last film, so if it ever makes money, that will be my favorite piece of the pie.

Ask an Extraordinarily Insightful Script Consultant!

Andrew Hilton

The latest in a series of interviews with script readers and consultants who would be worth your while to work with if you want to get your script in shape. Today’s spotlight is on Andrew Hilton, aka the Screenplay Mechanic.

Andrew Hilton grew up in the U.K. and studied film in England and New York, before working in motion picture development at almost every major studio. Having read more than 13,000 scripts, he is one of the most highly-regarded independent screenplay analysts in the film industry.

Andrew’s first produced credit as a screenwriter was the psychological thriller FATAL TRUST.  He also rewrote and Co-Produced the indie thriller BRAKE, and served as a Co-Executive Producer on the feature documentary WHY WE RIDE.  Andrew also has several feature projects in active development, including his own big-budget action picture BULLET RUN and the Dickens-inspired action thriller THE GUNS OF CHRISTMAS PAST.

What’s the last thing you read/watched that you thought was incredibly well-written?

While I’m more of a feature guy, I love that NEWSROOM is back on TV. At least in terms of dialogue, there are very few screenwriters on Aaron Sorkin’s level. He has the ability to craft dialogue exchanges that are as mesmerizing as any action sequence. Some criticize the heightened reality of his rapid-fire, snappy dialogue, arguing that it’s contrived and inauthentic. Personally, I’m going to savor every episode of this final season.

How’d you get your start reading scripts?

I attended film school in the UK and New York, then finished my final year of university in Los Angeles so I could start interning at the studios. My first gig was working for a producer at Universal and I spent six months reading scripts for him. I then moved to Warner Bros. and worked in the story department of one of my favorite producers, Joel Silver (DIE HARD, LETHAL WEAPON, etc.). After six months there, I landed my first paying job at Paramount, as a Story Editor for Mario Kassar (FIRST BLOOD, TERMINATOR, etc.). It was there I began teaching others to write coverage and really honed my story skills.

Is recognizing good writing something you think can be taught or learned?

The ability to recognize good writing can be learned, but recognizing a good movie is a skill far fewer people possess because it’s partly instinctual. Consequently, there are many agents, producers and actors in the industry who struggle to recognize a good script. That’s one of multiple reasons why so many sub-par projects get off the ground. Often, producers and studio execs are throwing stories against the wall (or into theaters) to see what sticks. On the flipside, there are people in the industry – from readers to top producers – who consistently find that diamond in the rough. 

What are the components of a good script?

It really all comes down to two things: Can this story entertain an audience for a couple of hours? Is that audience going to be big enough to turn a profit? It’s that Goldilocks balance of art and business, and reconciling that reality is one of the first goals every new writer should work towards. You could argue that there are good scripts which won’t be profitable at the box office, but who is that script “good” for? It might make a solid writing sample, but a genuinely good script is one that’s well-written and will make some serious coin in the marketplace once it’s produced.

So what specific components in a script will ensure the audience is entertained? An interesting protagonist is essential. We don’t necessarily have to like the hero, but it’s crucial we find them interesting. Ideally, the screenplay will also feature compelling conflict, engrossing dialogue, and a brisk pace which holds our attention. The end game is to ensure the audience leaves the cinema feeling completely satisfied. Nobody likes leaving a restaurant hungry, and nobody enjoys leaving the multiplex feeling as if they just wasted $15 on a crappy film.

What are some of the most common mistakes you see?

Overwriting the narrative to the point where clarity suffers is very common. Screenwriting is somewhat unique in that one of the best traits a scribe can have is efficiency of language. Don’t use twenty words to describe something when ten will do. Don’t try and impress anyone with your vocabulary or your grasp of metaphors and similes. Just write the most compelling and vivid movie using the fewest words.

What story tropes are you just tired of seeing?

Anything post-apocalyptic is becoming tiresome. MAD MAX was released in 1979 and the spec marketplace is still saturated with clones.

Ditto for “man on the run” stories. Whether the hero is in possession of a flash-drive, witnessed a crime, or underwent some kind of experiment, these screenplays always follow the same structure and climax. There’s often a foot chase in a subway and the protagonist almost always ends up sleeping with the love interest in a hotel. I read one or two of these most weeks.

I’m happy to read big expensive sci-fi epics, but 99.99% of the time the author needs to realize they’re writing it for themselves because it’s not going anywhere. If nobody in this town knows you and the story isn’t based on an existing IP, where’s the $200m budget going to come from?

Another common formula is the comedy about the dishonest hero. Often, these are romantic comedies which feature the protagonist misleading or lying to the love interest. The charade has to be maintained throughout Act II, at which point the love interest learns the truth and shuns the hero, leading to a climatic reconciliation (often a race to an airport).

All that said, if you have a unique conceptual twist, or craft one of these stories in a genuinely fresh and commercial way, there are still plenty of potential buyers out there. Clichés often become clichés because they work repeatedly. It’s also worth pointing out that this is where an experienced story analyst can be most useful. Some people rail against spending money on coverage, but I’ve read well over 7000 screenplays so I might be able to tell you how often I’ve seen a specific idea before and can give you suggestions on how to make your work differ from past fare.

What are the 3 most important rules every writer should know?

Not “rules” per se, but…

Know your audience.

Don’t bore anyone.

Always remember a complete stranger will eventually have to write a huge check to make your story come to life. They’ll want that money back.

Have you ever read a script that was an absolute, without-a-doubt “recommend”? If so, could you give the logline?

I used to read approximately 70% of major theatrical releases when they were still at the script stage, either for production companies or foreign distributors. Hence, I’ve done coverage on everything from THE SIXTH SENSE to THE LORD OF THE RINGS. Many of my clients have written great projects too, most recently Jesse Chatham with LAND and Bao Tran with THE PAPER TIGERS.

How do you feel about screenwriting contests? Worth it or not?

Some are worthwhile, e.g. the Nicholl, but most are akin to entering the lottery. If you’ve written a genuinely brilliant piece of work, it may still go unnoticed because most contest judges are inexperienced and all of them are underpaid. However, there are enough lightning strikes to keep the contest industry alive, and if a writer can afford it I see no harm in rolling the dice. More often than not, it’s akin to a farm program where a small-time manager or agent may discover you. If you’re considering the contest world, target the established ones which have a good reputation.

How can people get in touch with you to find out more about the services you provide?

My website www.screenplaymechanic.com, my Mechanic Facebook page, or simply email me at screenplaymechanic@gmail.com.

Readers of this blog are more than familiar with my love/appreciation of pie. What’s your favorite kind?

I’m going savory on this one. Steak and ale (with a pint, of course).

Ask a Straight-talkin’ Script Consultant!

Jim Cirile - Coverage Ink

The latest in a series of interviews with script readers and consultants who would be worth your while to work with if you want to get your script in shape. Today’s spotlight is on Jim Cirile of Coverage Ink.

1. What’s the last thing you read/watched that you thought was incredibly well-written?

After binge-watching “Sons of Anarchy” season 6, you really have to marvel at the craftsmanship. The upheaval and complications are so constant as to be ludicrous, yet it’s so devilishly well-written that you just strap in and hold on tight. And blowing our own horn a bit, the last script I read which was truly special was Brandon Barker’s “Nottingham and Hood,” which we found as part of our last Get Repped Now! promotion this summer. We got him into Benderspink, where he’s now working with their head of lit Jake Wagner. So, win-win. A real talented guy with a bitingly funny comic voice.

2. How’d you get your start reading scripts?

Kind of fell into it, really. I originally founded Coverage Ink to offer my small handful of analysts, whom I’d assembled to help develop my own material, to other writers at low cost. Getting feedback from smart readers is a major part of my process and always has been. In fact, the very first person I met when I moved to Los Angeles 20 years ago was a union studio reader, and that fellow was enormously gracious in giving me feedback and teaching me how the biz really works. Over time, as a writer myself, I gave feedback to plenty of other writers and realized I had a lot to say in that regard. Our approach is based around writer empowerment – giving constructive feedback as opposed to humiliation. This is in part a reaction to some of the astonishingly humiliating and unhelpful coverage I’ve received on my own scripts and have seen others receive over the years. I figured there had to be a way to give helpful guidance without belittling the writer. So all of that combined to get the CI ball rolling in 2002.

3. Is recognizing good writing something you think can be taught or learned?

Yes, but to a point. Obviously anyone can read a bunch of books, take classes on writing and so forth, and get down your Save the Cat!, Syd Field, McKee, etc. However, some folks have a hard time putting aside their egos — the frustrated writers out there who fancy themselves story analysts. These folks project their personal tastes and frustrations onto material as opposed to appreciating it for what it is and trying to help it become the best possible version of itself. I’ve had to let go of several very smart people who fancied themselves as story consultants because they actually could not recognize good writing or material with potential.

4. What are the components of a good script?

Great, multidimensional characters. Solid structure. Avoiding clichés and surprising the reader. Snappy, tight pacing. And of course, good storytelling. That said, a lot of it is about hitting your marks and doing it in creative ways – nailing those structural beats that Hollywood uses to judge whether you’ve got game or not, such as the inciting incident by page 15, Act II beginning by page 25, etc. Even things like whether you know how to write down the page or use sluglines and white space properly all contribute to the first impression as well as perceived ease of the read. A good screenplay is simply a fascinating story well-told. If you’re facile with words, that’s a start – but that’s all it is. You still have to study the form.

5-6. What are some of the most common mistakes you see?

By far the biggest one, and I’m just as guilty of this, is sending a script out before it’s fully cooked. We finish a script and we’re so excited that we immediately contact our industry friends and before long, you’re dead in the water. It took a long time to learn to never send out first or even tenth drafts (if I can help it.) Taking the time to develop a screenplay until it’s bulletproof is crucial. My current spec is on its 11th draft and we only just got our first consider. It will probably be three more drafts until we nail it and get consistent considers, which will indicate we’re finally ready to go, and even then we’ll still have to do at least another draft or two for our manager.

The second one is: is your concept really multiplex-worthy? You have to really think about whether your idea is one that makes sense in the current filmmaking climate – be it studio film, indie or festival darling. There are certain stories that just work better as a book, stage play, web series, or whatever, than a feature. Or maybe it just isn’t an exciting idea at all, or is just too played out or derivative – how many spy or vampire movies can they make? Unless you can find a way to bring something really fresh and innovative to those genres, you’d best keep looking for the killer concept.

7. What are the 3 most important rules every writer should know?

1. Be a student of the business. There’s no point in trying to be a screenwriter if you don’t learn what that actually means and how the game is played.

2. Learn your craft. Just because you wrote a great thesis in college or even a novel doesn’t mean you have any idea how to write a screenplay. Take classes at your local community college or online, get into a writer’s group, read scripts and how-to books and study. Can you get hired as a doctor or lawyer without years of study? So why would you expect another lucrative job like screenwriting to be any easier to learn or break in to?

3. Don’t expect to find representation until you are really, really ready – and by that I mean they come to you because you’re winning contests, or producers and industry types are championing your material. We all want to get representation, but usually an agent won’t even read you unless you’ve already got some heat.

8. Have you ever read a script that was an absolute, without-a-doubt “recommend”? If so, could you give the logline?

The aforementioned “Nottingham and Hood.” The Sheriff of Nottingham captures and attempts to transport his prisoner, Robin Hood, to trial. Complications, as they say, ensue. “Midnight Run” in Sherwood Forest. Boom.

9. How do you feel about screenwriting contests? Worth it or not?

Our contest Writers on the Storm has gotten several of our winners into agencies like UTA, and last year’s “Cake” was produced and stars Jennifer Aniston. (WOTS is on hiatus this year.) So the answer is – damn right they’re worth it, but it depends on the contest. There are really a few worth the money – Tracking B, Nicholl, Scriptapalooza, Final Draft Big Break, Script Pipeline, maybe one or two others. But the rest – no juice. Save your money. Sadly, no one cares that you made the top ten of the Terre Haute Screenwriting Showdown 2003.

10. How can people get in touch with you to find out more about the services you provide?

Email me at info@coverageink.com, or check out our website – www.coverageink.com

11. Readers of this blog are more than familiar with my love/appreciation of pie. What’s your favorite kind?

Here in Culver City, there is an amazing 2-piece band, a guy and a gal, who play often at the Culver Hotel, my favorite watering hole. They’re called Pie. I’d have to go with them, since they go quite well indeed with an Absolut martini with lime. Other than that, Boston Cream, baby!