Even with help, it’s all on me

Another busy week here at Maximum Z HQ!

-Submissions continue to come in for the 2025 Script Showcase (which posts in exactly two weeks from today, so don’t keep putting off sending in!)

-Got some excellent notes back on both of the scripts that will be overhauled next year

-A few more scenes added to the new spec outline. Still hoping to have that completed by 31 December, but we’ll see

But what may be the biggest development is that I made some minor changes to the pitch deck I’d put together last year for my western, and then sent it to my manager to get his two cents.

He liked it – didn’t love it – and had some recommendations to make it much more effective for both appealing to producers and as a marketing tool.

My initial thought was “That seems like a lot that will also take away from my writing time.” But if this is how to move things forward, then so be it. I can split up how much time gets spent on each and still get results.

And most importantly, it’s not like there’s anybody else who’s going to do it. My script, my effort.

Yes, I know there are people I could hire to do it, but that’s not something I can do at the moment, and it would probably be a good thing to teach myself how to make these kinds of changes.

I was never one of those “I got repped, so now all I have to do is write and they can do all the heavy lifting” types.

My manager’s a busy guy. He’s got other clients. He still works in production. He’s got a family. If anything, I want to make it easier for him to be able to help me. In this case, that’s fine-tuning the pitch deck so he can take it out to potentially interested parties with confidence.

There’s no doubt he’ll have comments about the next version of the pitch deck, and there’ll probably be a lot of back and forth until it’s a solid piece of material. And that’ll be because of the work I put into it.

My career is making some slow and steady progress, and I’ve no intention of easing up on the throttle. I have always and will continue to do what I need to to make things happen. Fortunately, I have a little more help now, but for the most part it all still falls on my shoulders.

A burden I heartily embrace.

There’s a lot more to this than writing

As screenwriters, we’re always trying to hone and develop our writing skills. But how prepared are you for what comes after your script’s written and ready to go?

How familiar are you with the business aspect of “show business”? Maybe you’re thinking “I’ll get an entertainment attorney and let them handle it.” But how do you find the attorney that’s right for you?

Or “All I need to do is write and have my rep deal with all that other stuff.” What if you don’t have a rep and somebody comes along with an offer?

A screenwriter (or TV writer) needs to know these things.

I had the good fortune earlier this year to interview Kaia Alexander as part of the San Francisco Writers Conference. We covered multiple topics about being a screenwriter, including finding your “wolfpack”, to making and maintaining professional connections, how to determine your brand as a writer, and the do’s and don’ts of pitching.

If you’re serious about a career in screenwriting or TV, and these sound like the sort of things you’d like to learn more about, you should look into enrolling Kaia’s upcoming summer session of the Entertainment Business School.

The program begins on August 5th and runs for 9 weeks. Among the other topics covered:

-How studios and streamers make buying decisions
-How attachments work and how to get them
-How to pitch to buyers and reps
-How to network and build your community
-How to get producers for your projects
-The way the industry is changing
-How to negotiate like a pro and not leave money on the table
-Film financing and where to find investors, and how to vet them
-The roles of managers, agents, entertainment attorneys, publicists, producers, and development execs
-Entertainment business etiquette do’s and don’ts
-How to think about budgets

Enrollment opens next week – June 28, through July 28. There are two tiers: Balcony and Orchestra. Both include all access to what EBS has to offer, but Orchestra includes some personalized coaching from Kaia and is limited to 24 students.

One caveat: students who move forward from the application will go to a 1-1 Interview with Kaia. Not all students who apply will be accepted.

Kaia is also offering a special discount for readers of this blog: use the code PZ50S24 to get $50 off the enrollment fee. This code is only valid until July 28, which will be here before you know it, so don’t wait to sign up.

I know several writers who’ve taken the EBS courses and have been quite thrilled with the results. This is a great opportunity for any writer, and I hope you take advantage of it.

And feel free to tell Kaia I sent you.

The “Business” part of “Show…”

A lot of screenwriters just starting out often think “All I need to do is write an amazing script, and the rest will fall into place.”

Not really. Having an amazing script helps, but that’s just the beginning.

Learning how to write a script, let alone an amazing one, is one thing. What to do when the script is done is a whole other topic.

Do you know how to pitch? What about dealing with contracts? How are your negotiating skills? These and many other business-oriented topics are vital. And if you’re thinking “Why should I care? My reps can handle all of that,” think again.

A rep can only do so much. A lot of the time you’ll most likely be doing a lot of the work yourself, so it’s smart and practical to know what’s expected.

If you want to further develop your business savvy, here’s a special offer you should seriously consider.

Seasoned writer/development executive Kaia Alexander runs the Entertainment Business League, which features a specially designed virtual course to help you prepare for working in the industry.

The Entertainment Business School Winter session is a 9-week course starting on January 29 running until March 29.

Among the many topics covered:

-If and when you need to create your own production company

-How studios and streamers make buying decisions

-How attachments work and how to get them

-How to pitch to buyers and reps

-How to network and build your community 

-How to get producers for your projects

-The way the pandemic has changed the industry

-How to negotiate like a pro and not leave money on the table

-Film financing and where to find investors, and how to vet them

-The roles of managers, agents, entertainment attorneys, publicists, producers, and development execs

-Entertainment business etiquette do’s and don’ts

-How to think about budgets

Also included are live coaching sessions, mixers, and industry guests.

You also get access to an impressive online portal with a library of business and finance documents including screenplays, pitch decks, show bibles, streamer/network pitch preferences, financial literacy downloads, legal documents, just to name a few.

Don’t live in Los Angeles? No problem. The class is done virtually, and each session is recorded and available afterward, along with email access to Kaia during the work week.

The early bird window for signing up is Jan 8-13, which includes a $50 discount using the code WOLFPACK50.

Space is limited, so don’t wait too long before signing up.

Embracing my inner Stan

“I used to be embarrassed because I was just a comic book writer while others were building bridges or going on medical careers. Then I realized that entertainment is one of the most important things in people’s lives. I feel if you’re able to entertain, you’re doing a good thing.”

That’s a quote from Stan Lee that has been ringing true a little more often for me lately.

When another writer asks me “What do you write?” or “What do you like to write?”, my go-to answer is “fun, popcorn adventures.”

Serious dramas, character studies, and examination of the human condition just aren’t my thing. If I can give you 100ish minutes of pure escapism, I’m a happy guy.

“Write something you would want to watch” I always tell newer writers. I go to the movies to have fun and enjoy myself, so that’s what I like to write.

I’m a member of an online writing group, and I always felt very self-conscious when I’d submit pages. Other members were PAGE and Nicholl-winning writers, and I’ve got an animated story about a young witch, her talking cat, and the state of New Jersey. Who wouldn’t feel a bit silly about that when other scripts are about dysfunctional families and dissolving marriages?

Interesting side note to that: some readers had a tough time adjusting to the fact that it was an animated story, while others marveled at how fun and creative it was.

I think it was going to Austin that helped me turn the corner on how I viewed the overall picture.

When you get together with a whole lot of other writers, discussing your script is an automatic part of the equation. I was quite proud of how my script had turned out – both as a script and for the competition, and wanted to convey that pride while talking about it. So I did. When somebody would say “What’s your script about?”, I’d smile and tell them without a moment’s hesitation.

It’s safe to say just about every reaction was a positive one. Each person thought it sounded great, plus a few “I’d like to read that”.

My current project is a rewrite of the sci-fi adventure. Similar kind of situation. Scientists. Monsters. Diabolical plots. Typical me kind of stuff. It’s still very rough, but you can see my enthusiasm for it on the page. Why not take it and run with it, head held high, so to speak?

I submitted the first ten pages to the online writing group, pitching it exactly how I wanted to, including the apt descriptor “This is a fun, silly romp.” I wanted the other members to know what kind of story they should be expecting. Hopefully some of them keep that in mind. It’ll be interesting to see what the reactions are.

Like Stan Lee says in his quote, I used to downplay what my scripts were about because I thought people might look down their noses at that sort of thing. But after seeing how others have reacted to my scripts and what I like to write, I realize that a lot of the time people want to hear that sort of thing. They want to be entertained.

There’s just as much of a demand for fun popcorn escapism as there is for serious drama.

I can appreciate the latter, but am much better suited for writing the former.

And in keeping with the spirit of the post – Excelsior!

Q & A with Suzanne Gundersen of ScreenwriteNOW

Suzanne Gundersen is Founder of ScreenwriteNOW and Inner Story Consultant who mentors & teaches screenwriters and industry creatives how to clear the path that lets their story flow.

Since 2015, she has skillfully helped screenwriters overcome fears, worries & blocks on demand, get focused and sharpen creativity, build tremendous confidence, and deepen their emotional worldview into wisdom & truth, to hook audiences into wanting more.  She uses natural tools & techniques that relieve tension & stress, so her clients become more authentic and embodied in their work.

She expertly shares a technique she calls Neuro-Energy Tapping, a self-use acupressure technique that calms the mind and relaxes the body; combined with her 3RP Method, creates powerful shifts towards experiencing the 5C’s; centered calm, clarity, creativity and confidence! 

Her programs “Just Write Now” and “Get Pitch Ready” have helped thousands of screenwriters get focused into their creative rhythm & flow, effortlessly finish scripts and pitch with confidence.  “My Worldview”  is a program that helps writers transform their personal hero’s journey, so they can express their authentic value and emotional truth in their writing & presenting their work. 

Her work supports individuals and groups, she speaks & leads online workshops and programs. Visit www.screenwritenow.com to download her free e-book and schedule a complimentary consultation to discuss your needs & goals.

What was the last thing you read/watched you thought was incredibly well-written?

So many things! But the one I’ve been watching recently has been QUEEN OF THE SOUTH. I particularly enjoyed the first two seasons because of the subplots. There were some exciting and integrated subplots that threw the main plot into a lot of twisting. I always feel like really good writing and really good shows have a lot of integrated storylines at lots of different levels; at the surface level, at the deeper level, sideways. I’ve watched other seasons since then, but the writing for those has been a little bit flatter, more one-dimensional.

How did you get started in the industry?

I’ve been working in natural stress management for over fifteen years, and about five years ago, I was approached by a writer who asked if I could help her with her writer’s block. She led me to another published author who was working on a series of books who asked if I could help her with her writer’s block. She then referred me to a good friend of hers who was a showrunner on a network show, and asked if I could come in and help her writers room. I had no idea what that meant. I just knew I could help people clear their blocks.

I got into the writers room and found out that there was a writer who was getting divorced, a writer whose child was diagnosed with autism, and there was another one who had dealt with the recent death of her mother. All of these distractions were coming into play as to why they weren’t cohesive in the writers room. I worked with them as a group to help them get back in the zone together, and I worked individually with those three to help them process what was really going on in their lives and distracting them from being creatively on focus and on point.

From there it’s been a lot of word of mouth. I’ve done podcasts, had my services offered as a prize at festivals, I get to speak and teach classes at different screenwriting schools, including through Zoom during COVID. It’s all been a lot of fun.

You focus more on helping a writer utilize their emotions as part of their writing process, which includes a spot-on accurate description as the writer’s own “hero’s journey”. Why is it important for a writer to focus on their own emotions as much as on what they’re writing?

What else are we writing if not about our own emotional wisdom? We are energy as a person. We’re energy in motion, which is emotion. We’re learning through lots of different experiences that we go through in life. The hero’s journey just seemed to be a really great way to analogize between the story that’s being written in our own lives and what we’re writing about is really our own lives. I take people on their own hero’s journey by looking at the top two or three unresolved life experiences that don’t sit with them very well. When we don’t process things, we put a closed door to it, which keeps us from being able to access the emotional wisdom. I help the writer go on their own hero’s journey to go and resolve those life experiences, so they’re not afraid to write from the places they’re trying to avoid.

When writers are writing, they’re really writing about different parts of themselves. If the writing is flat, it’s often because they haven’t done the work to transform their own hero’s journey and  the unresolved life issues keeping the rich emotionally deep parts of themselves at bay. For them to be able to focus on their emotions and writing, and do it from a place of peace and wisdom, it’s very empowering and helps them to be able to write those deeply connected storylines that are really going to grab their audience.

Another common experience for writers is the dreaded writer’s block, which can be quite an obstacle. How does your Just Write NOW! program help a writer towards overcoming it?

We are either allowing or blocking, and that can be creatively, professionally, or personally. Just Write NOW is a program I developed which shows how to use one simple effortless technique to help the writer get back into focus. And not just mental focus, but into that creative rhythm and flow; that writing zone where they sit down and go “Oh my gosh, I just wrote for hours!”, or “I can’t believe I just made it through the whole first act!”, or “Those ten pages just flowed out of me!” Often that comes from being able to clear whatever is in the path that’s keeping you from your natural creative rhythm and flow.

Just Write NOW is a program that gives the fundamentals of a technique I call Neuro Energy Tapping, and a process I call 3RP, which stands for Resolve, Release, Reframe and Project. Neuro Energy Tapping is a self-use acupressure technique that helps to calm the mind and relax the body, and help the writer get into their rhythm and flow. It’s good for anybody dealing with all kinds of personal or professional obstacles, or experiencing “blank page syndrome”, or feels backed into a corner they can’t write their way out of.

The program lays out using this tapping technique to clear those distractions, and then using the 3RP method to help them transform that stress to get to a place of broader perspective about those distractions and back to the task at hand of that creative rhythm and flow. Once they’re back in there, I ask them to write down what their formula is for that. What do they tell themselves? What do they believe about themselves? What does it feel like to write? What are the best conditions to be able to write in? Is it the temperature? Is it an environment? Is it your favorite sweatshirt? Just Write NOW helps them to clear the distractions and dip into that creative rhythm and flow and really anchor it by identifying all the characteristics that keep them in that zone. That way they can get into it fairly quickly when they’re not there.

You mentioned “the 3RP Method”, which is a big part of your approach. What is that, and how does it work?

Resolve, Release, Reframe and Project, which is a sequence of how you’re processing distractions so you can get focused.

The first R is resolving. “How do we know our distraction?” What’s our evidence or proof? Is it a blank page? Did you get a lot of feedback from a manager or agent, and you’re resistant to doing it? Or maybe you’re feeling stuck. Whatever the symptom is, we’re looking to resolve it. We use the tapping technique to help them loosen the grip on that stress.

The second R is releasing it. When we’re doing this tapping technique, we’re sending a message to the part of the brain called the amygdala, as well as to the central nervous system to say “it’s okay to calm down now”. It’s easier to release something when we’re no longer feeling threatened, so that helps our stressed-out brain start to calm down too.

Once we’ve resolved and released it, we can move on to the third R of reframing it, which means once you’ve stepped out of a metaphorical tornado of blocks in your life and you’re feeling a little bit easier about things, how can you now think about that thing that was blocking you? What new ideas can you bring, whether it’s a new inspiration to write or a new way to look at the thing that was creating the distraction that’s not as big of a deal as it was before. And this happens in a way that’s truly unique and organic to the individual.

When that happens, I guide them towards the P portion, which is to project; to really look forward into their writing and be in that zone, where we can start to identify the formula for what it’s like to be in that creative rhythm and flow, and be able to go there when they need to.

You also mentioned Neuro Energy Tapping. What is that, and what are its benefits? Not just for writers, but for everybody.

I’m kind of a neuroscience geek. I call it Neuro Energy Tapping, but you may know it out in the mainstream world as “emotional freedom technique” or “the tapping solution”. The benefits are that it helps stop and slow the momentum of thoughts, feelings, the body’s reaction experience in the moment. It also helps to be able to open up new pathways for people to feel more at ease and get a result, and start building momentum in the direction they want. It’s a self-use acupressure technique where you literally use your fingertips to tap on energy points, and when you do that, you can shift and experience how you’re feeling your body, your emotions and your mind.

And it’s not just for writers. I just happen to apply it to help writers because it’s really a great technique to help clear distractions and get people focused; specifically for creative people to help them get into their rhythm and flow. Everyone can use it. It’s a wonderful, natural stress relief technique that can be used anytime, anywhere, to break the connection between the mind and body that might be causing stress or struggle.

It goes without saying that writing a screenplay can be exceptionally stressful. Was this part of the inspiration for your “reprogramming your stress” method? Is this something anybody can do?

Yes! Writers have so many great ideas, and that’s the fun part of writing. The real work of writing isn’t just the skill of putting it together, but being able to write from those places of emotional depth and wisdom. The process I take you through for reprogramming your stress is to be able to go to those distractions and processing them with the 3RP method. You can have those experiences and thoughts sit within you with that much more peace.

Once you’re at a place of peace, you can actually write more confidently, and really be able to put all the intricate parts of a script together. This involves a lot of thinking and emotion, so all that tapping helps to reprogram the stress to help spread it out into “bite-size pieces”. Take whatever’s causing the triggers and neutralize them to be able to allow that kind of organic refrain about how to go about doing the real work of putting the story together in a meaningful way.

You also offer a “Get Pitch Ready” package, which involves building confidence as part of pitching a project. Why do you think the idea of pitching is so intimidating to writers, and what are some potential solutions to dealing with it?

Get Pitch Ready is a program I teach that shares how to be able to really connect with your inner authentic value, and that’s what sells stories: you and your willingness to be seen and be authentic. Whatever story you’re writing, it’s probably been written a hundred times, but the way you tell it and your own willingness to be vulnerable to be sharing your own wounds, to expose yourself emotionally, is really what’s going to make you and your story stand out.

I’ve listened to a lot of pitches, and people just write it all out. It sounds great while they’re writing it, but it doesn’t bring that authentic voice to when they share it. I help people connect with their confidence, or what I call “their inner lion/lioness”, so when they stand up onstage like a lion, this commanding presence. That way they can deliver their authenticity in their pitch.

We’ve got to clear whatever references that we have that are keeping us in the way from feeling safe to be seen, whether we’ve been rejected in the past, or seen other people get rejected. I truly believe there’s no such thing as rejection. It’s either you’re being redirected to deeper levels of self-connection, which the more safe you feel within, the more you can authentically express that value to other people, and that’s what’s going to get people hooked onto your story.

People reading this may say, “That’s not how it was in the past.” And that’s true. It was a lot about what people thought others wanted to hear, or what they wanted them to be, but I think the value system of the future is authenticity, and the more you know your own value and can clear any worries or fears of rejection from the past, that’s what’s going to help you stand out and pitch with success.

In your series of YouTube interviews with experienced professional creatives, you ask each person for “the one golden nugget of advice” they’d pass along. Have there been any common themes, and have any really stood out for you?

There’ve been so many! I’ve done so many interviews, so everybody has their own unique story as to why they have that particular “golden nugget”. I don’t want to share anything specifically, because something might resonate for one person, but not for somebody else. All the incredible people I’ve interviewed have had some experience that’s led them to share what they learned from it in their own unique way. That’s what I love about the industry wisdom in the series I’ve been doing.

How can people find out more about you and the services you provide?

Check out my website – screenwritenow.com, which also includes my online classes, a list of my appearances on podcasts, and if you want to find out about private or group consulting work to help writers process what might be getting in their way of being able to be the best writer they can. I’m also on Twitter – @screenwritenow1

Readers of this blog are more than familiar with my love/appreciation of pie. What’s your favorite kind?

Pecan, and I love dark chocolate in it, because why not? With some nice whipped cream on top.